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I’m Heidi Spillane, a strategic, data-driven marketing leader specializing in AI-enabled growth, e-commerce, and multichannel demand generation. Over 15+ years, I’ve steered budgets exceeding $20M and built automated full-funnel programs that accelerate traffic, conversions, and revenue for healthcare, retail, and travel brands. I thrive on turning complex data into scalable marketing systems that deliver measurable business impact. I partner with executives to optimize CRM, attribution, and performance analytics, leading digital transformations that boost engagement and ROI. My approach blends intelligent automation, advanced segmentation, and AI-powered personalization to drive sustainable growth across both B2B and B2C ecosystems.…I’m Heidi Spillane, a strategic, data-driven marketing leader specializing in AI-enabled growth, e-commerce, and multichannel demand generation. Over 15+ years, I’ve steered budgets exceeding $20M and built automated full-funnel programs that accelerate traffic, conversions, and revenue for healthcare, retail, and travel brands. I thrive on turning complex data into scalable marketing systems that deliver measurable business impact. I partner with executives to optimize CRM, attribution, and performance analytics, leading digital transformations that boost engagement and ROI. My approach blends intelligent automation, advanced segmentation, and AI-powered personalization to drive sustainable growth across both B2B and B2C ecosystems.

Heidi Spillane

Growth Marketer, Marketing Strategist, Digital Marketer, +4

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I’m Heidi Spillane, a strategic, data-driven marketing leader specializing in AI-enabled growth, e-commerce, and multichannel demand generation. Over 15+ years, I’ve steered budgets exceeding $20M and built automated full-funnel programs that accelerate traffic, conversions, and revenue for healthcare, retail, and travel brands. I thrive on turning complex data into scalable marketing systems that deliver measurable business impact. I partner with executives to optimize CRM, attribution, and performance analytics, leading digital transformations that boost engagement and ROI. My approach blends intelligent automation, advanced segmentation, and AI-powered personalization to drive sustainable growth across both B2B and B2C ecosystems.…I’m Heidi Spillane, a strategic, data-driven marketing leader specializing in AI-enabled growth, e-commerce, and multichannel demand generation. Over 15+ years, I’ve steered budgets exceeding $20M and built automated full-funnel programs that accelerate traffic, conversions, and revenue for healthcare, retail, and travel brands. I thrive on turning complex data into scalable marketing systems that deliver measurable business impact. I partner with executives to optimize CRM, attribution, and performance analytics, leading digital transformations that boost engagement and ROI. My approach blends intelligent automation, advanced segmentation, and AI-powered personalization to drive sustainable growth across both B2B and B2C ecosystems.

Available to hire

I’m Heidi Spillane, a strategic, data-driven marketing leader specializing in AI-enabled growth, e-commerce, and multichannel demand generation. Over 15+ years, I’ve steered budgets exceeding $20M and built automated full-funnel programs that accelerate traffic, conversions, and revenue for healthcare, retail, and travel brands. I thrive on turning complex data into scalable marketing systems that deliver measurable business impact.

I partner with executives to optimize CRM, attribution, and performance analytics, leading digital transformations that boost engagement and ROI. My approach blends intelligent automation, advanced segmentation, and AI-powered personalization to drive sustainable growth across both B2B and B2C ecosystems.

Skills

Experience Level

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

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Expert

Expert

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Expert

Expert

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Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Principal at Serendipity Marketing

January 1, 2023 - Present

Led digital transformation initiatives for mid-market clients across multiple industries, architecting AI-enabled growth frameworks that integrated paid media, AEO, and personalization to drive 267% revenue growth and a 30% lift in engagement. Designed scalable go-to-market strategies leveraging intelligent automation, advanced customer segmentation, and predictive modeling to optimize channel investments and accelerate acquisition. Deployed AI-driven personalization engines and lifecycle marketing automation, increasing AOV, conversion rates, and pipeline velocity across B2B and B2C ecommerce programs. Engineered marketing intelligence dashboards and analytics infrastructure delivering real-time visibility into CAC, attribution, and multi-channel ROI to support executive decision-making. Provided C-suite advisory on CRM optimization, demand generation strategy, and performance analytics, translating marketing data into actionable growth strategies.

Director of E-Commerce & Marketing at Safco Dental Supply

January 1, 2020 - December 31, 2023

Led digital transformation initiatives by integrating AI-driven automation across email, paid media, and web channels. Spearheaded e-commerce platform relaunch, creating a scalable system that improved customer experience and increased conversion rates. Piloted AI-powered personalization across web and email touchpoints, lifting engagement and overall campaign performance. Steered multi-million-dollar marketing budgets, maximizing ROI through data-driven forecasting and strategic channel allocation.

Associate Director, Marketing & E-Commerce at Apple Vacations

January 1, 2019 - December 31, 2020

Managed a $20M digital marketing budget across SEM, social, and programmatic channels, driving 23% YoY revenue growth. Overhauled affiliate marketing programs, increasing channel revenue by 136% through strategic partner optimization. Implemented automated CRM lifecycle programs, increasing customer lifetime value by 25% through retention and personalization strategies.

Senior Marketing & E-Commerce Manager at Affy Tapple / Mrs Prindable

January 1, 2018 - December 31, 2019

Generated 18% YoY revenue growth through modernized SEO, SEM, and highly targeted digital acquisition campaigns. Scaled corporate gifting and specialty sales through segmented B2B and B2C marketing programs.

Senior E-Commerce & Marketing Manager at Fannie May Confections

January 1, 2013 - December 31, 2018

Implemented integrated digital marketing strategies across SEO, SEM, and email, establishing KPI frameworks that drove revenue growth and long-term performance optimization. Led post-M&A marketing platform redesign, improving operational agility and enabling scalable, multi-channel campaign execution. Strengthened brand reputation and regional trust by managing crisis communications following a warehouse fire and launching high-visibility sports partnership campaigns (including the Chicago Cubs).