Graphic Designer at JEWELLS RETAILS LIMITED

Led end-to-end graphic design projects across brand touchpoints including advertising, social media content, branding assets, packaging, store signage and promotional materials. Collaborated to build cohesive brand identity. Managed printing processes for color accuracy and alignment. Created packaging layouts (CDU, POS displays, hangtags). Set up studio scenes for product photography, retouched imagery, and produced digital advertising assets (web banners/videos). Proficient in Adobe Photoshop, Illustrator, Premiere Pro and Canva.

Designer at J&E GROUP LTD

Prepared and maintained design mood boards. Attended overseas sourcing trips. Developed trend boards and color schemes for presentations and trend shows. Produced trims designs including trims dye to match, technical sketches and production.

Co-Founder / Head of Deisgn at FLYING BUDDHA UK LTD

To lead the brand’s creative direction with a focus on product development and brand image. Visualised and managed projects from conception to execution (aesthetics, quality, brand identity, packaging and graphics). Developed and executed campaign concepts for online advertising and social media. Managed project cost control strategies toward the intended customer base. Experienced working with fashion accessories manufacturers, creating customised CADs for fashion jewellery and soft accessories for UK high-street brands. Conducted trend research and supported client requirements during sales meetings.

Accessories Designer at 3R ENTERPRISES LTD

Organized photoshoots for the annual catalog. Selected materials and production techniques. Attended sales meetings to present garment samples. Owned the entire product design process including market research, inspiration boards, sketching, print specification and sampling. Liaised with Chinese factories for garment production. Selected and sourced materials (jersey, knit, denim, woven) and designed garment collections from babies/toddlers to teens, for brands including HALLMARK, BMA (Dubai), SunBaby (Malaysia), Crystal Blu (China) and Modern Kids (Singapore).

Designer at ALL YOU NEED SUPPORT LTD

Organized a photoshoot for the annual catalog. Selected materials and production techniques for products. Attended sales meetings to present garment samples. Responsible for the entire product design process including market research, inspiration board, sketching, print specification and sampling. Liaised with Chinese factory for garment production. Strong knowledge of design techniques and garment production, including precision differences across print techniques and embroidery. Selected and sourced materials (jersey, knit, denim, woven). Designed garment collections from babies/toddlers to teens, including brands such as HALLMARK, BMA (Dubai), SunBaby (Malaysia), Crystal Blu (China) and Modern Kids (Singapore).

Children’s Wear Designer at YING NAM GARMENT LTD

Designed children’s wear collections for babies, toddlers to teens. Involved in design development including main label, care label and hang tag design. Worked on licensing design use of featured characters and brands such as Spider-Man, Flintstones and Wilson. (Additional duties include product category design for bedding, footwear, pyjamas and casual wear.)