I'm a product-focused UX/UI designer who thrives on turning complex data and AI-driven workflows into intuitive experiences. Over 3+ years designing scalable digital products across SaaS, B2B, and B2C, I blend research with design to boost engagement, accessibility, and performance. I’m passionate about Human-AI Interaction, design systems, and building inclusive, user-centric solutions that drive measurable business outcomes. I excel at translating intricate workflows into high-impact interfaces, collaborating across cross-functional teams, and delivering developer-ready prototypes.…

Purva Tatia

I'm a product-focused UX/UI designer who thrives on turning complex data and AI-driven workflows into intuitive experiences. Over 3+ years designing scalable digital products across SaaS, B2B, and B2C, I blend research with design to boost engagement, accessibility, and performance. I’m passionate about Human-AI Interaction, design systems, and building inclusive, user-centric solutions that drive measurable business outcomes. I excel at translating intricate workflows into high-impact interfaces, collaborating across cross-functional teams, and delivering developer-ready prototypes.…

Available to hire

I’m a product-focused UX/UI designer who thrives on turning complex data and AI-driven workflows into intuitive experiences. Over 3+ years designing scalable digital products across SaaS, B2B, and B2C, I blend research with design to boost engagement, accessibility, and performance.

I’m passionate about Human-AI Interaction, design systems, and building inclusive, user-centric solutions that drive measurable business outcomes. I excel at translating intricate workflows into high-impact interfaces, collaborating across cross-functional teams, and delivering developer-ready prototypes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Product Designer at EduTrend, USA
February 1, 2026 - Present
Transformed manual ABC and interval tracking into an intuitive, filterable analytics dashboard, reducing data synthesis time by 40%. Designed a scalable dashboard with dynamic classroom filtering to support multi-student monitoring and improve scalability by 3x. Implemented role-based access control and activity tracking aligned with HIPAA standards, enhancing data security and reducing compliance risks. Delivered high-fidelity, developer-ready Figma prototypes aligned with React Native components, cutting design-to-development iterations by 30%. Enabled educators to quickly visualize behavioral trends, baseline metrics, and intervention tracking to inform decisions.
Product Designer at EduTrend
February 1, 2026 - Present
Reduced behavioral data synthesis time by 40% by transforming manual ABC and 5-minute interval tracking into a structured, filterable analytics dashboard for educators. Increased dashboard scalability by 3x with dynamic classroom-based filtering, enabling multi-student monitoring without further redesign. Strengthened HIPAA-compliant data handling by implementing role-based visibility logic and secure interaction tracking, reducing compliance risk. Reduced design-to-engineering iteration cycles by 30% by delivering high-fidelity Figma prototypes strictly aligned with React Native component architecture. Enabled data-driven Behavior Intervention Plan (BIP) monitoring by visualizing baseline metrics and episode tracking to improve trend clarity for intervention decisions.
Product Intern at Meta Horizon Team
October 1, 2025 - January 31, 2026
Built an AI-driven adaptive companion using GPT-based systems and behavioral modeling for immersive VR/AR environments. Crafted dynamic, personality-driven interaction flows to simulate emotional intelligence. Iterative testing raised user satisfaction to 4.7/5. Defined interaction patterns for conversational UI and adaptive feedback loops.
Product Intern at Meta Horizon Team, New York, NY
October 1, 2025 - Present
Designed an AI-driven adaptive companion using GPT-based systems and behavioral modeling for immersive environments. Created dynamic, personality-driven interaction flows to simulate emotional intelligence in VR/AR contexts. Improved user satisfaction to 4.7/5 through iterative testing and performance optimization. Defined interaction patterns for conversational UI and adaptive feedback loops.
UX Design Intern at Wix.com, New York, NY
May 1, 2025 - August 1, 2025
Led end-to-end redesign of a creative studio website using Wix Studio, reducing page load time from 5.0s to 1.5s. Improved user conversion by simplifying navigation and reducing key journeys from 10 steps to 4. Conducted usability testing, heuristic evaluations, and A/B testing to optimize flows and increase engagement. Increased form completion rates by 60% and enhanced accessibility to WCAG 2.1 AA standards, boosting Lighthouse scores from 75 to 95+. Collaborated with stakeholders to integrate trust signals and conversion-focused messaging, increasing qualified inquiries by 32%.
UX Design Intern at Wix .com
May 1, 2025 - August 1, 2025
Led end-to-end redesign of a creative studio website in Wix Studio, reducing page-load time from 5.0s to 1.5s and lowering bounce rate by 25% within 30 days post-launch. Improved conversion performance by redesigning navigation and inquiry flows, informed by heuristic evaluations, usability testing, and interactive prototypes, reducing key user journeys from 10 steps to 4. Increased form completion by running A/B tests on landing-to-form funnels, driving a 60% reduction in form abandonment. Enhanced accessibility and performance through WCAG 2.1 AA compliance (ARIA labels, contrast, keyboard navigation), raising Lighthouse accessibility scores from 75 to 95+. Partnered with senior designer to map user journeys using personas and user flows, adding conversion-focused messaging and trust signals that raised qualified service inquiries by 32%.
UX Design Intern at Wix.com
May 1, 2025 - August 1, 2025
Led end-to-end redesign of a creative studio website in Wix Studio, reducing page-load time from 5.0s to 1.5s and lowering bounce rate by 25% within 30 days post-launch. Improved conversion performance by redesigning navigation and inquiry flows, informed by heuristic evaluations, usability testing, and interactive prototypes, reducing key user journeys from 10 steps to 4. Increased form completion by running A/B tests on landing-to-form funnels, driving a 60% reduction in form abandonment. Enhanced accessibility and performance through WCAG 2.1 AA compliance (ARIA labels, contrast, keyboard navigation), raising Lighthouse accessibility scores from 75 to 95+. Partnered with senior designer to map user journeys using personas and user flows, adding conversion-focused messaging and trust signals that raised qualified service inquiries by 32%.
UX/UI Designer at Catalyzing Innovation, New York, NY
August 1, 2024 - April 1, 2025
Led UX strategy and design for 'Catalyzer,' an AI-powered B2B innovation platform, improving usability of complex AI workflows. Designed 20+ high-fidelity screens and defined 5+ core user journeys for MVP delivery. Conducted user research including stakeholder interviews, usability testing, and competitive analysis to inform decisions. Synthesized insights into personas, JTBD frameworks, and product requirements to guide feature prioritization. Collaborated with AI/ML teams to translate technical capabilities into intuitive user interactions. Reduced post-launch usability issues and bugs by 30% through iterative testing and validation.
UX/UI Designer at Catalyzing Innovation
August 1, 2024 - April 1, 2025
Spearheaded UX strategy and design for Catalyzer, an AI-powered innovation platform, translating abstract AI-driven workflows into clear, intuitive interfaces that enabled faster ideation and decision-making across diverse stakeholder groups. Defined 5 core user flows and designed 20+ high-fidelity screens in Figma, translating complex product and AI requirements into intuitive, task-driven experiences. Conducted user research (15+ stakeholder interviews, usability testing, competitive analysis), synthesizing insights into personas, JTBD, and PRD inputs that informed MVP feature prioritization. Collaborated with product managers, engineers, and AI/ML teams to scope features and iterate prototypes, ensuring usability and accessibility, leading to a 30% decrease in post-launch bugs.
UX/UI Designer at Liftup Technologies, India
July 1, 2023 - July 1, 2024
Designed and delivered 200+ high-fidelity screens across multiple product features in an agile environment. Built and maintained a scalable design system with 45+ reusable components and design tokens, reducing UI inconsistencies by 80%. Improved development efficiency by aligning design outputs with engineering workflows and reusable components. Conducted user research with 20+ participants, identifying onboarding pain points and improving activation. Facilitated design reviews and collaborated closely with cross-functional teams to iterate on user feedback. Enhanced onboarding with improved flows, interaction design, and responsive layouts.
UX/UI Designer at Liftup Technologies
July 1, 2023 - July 1, 2024
Designed and shipped 200+ high-fidelity screens across 5 core product features over an 8-month period, collaborating with PMs and engineers through weekly design reviews and iterative feedback cycles. Built and scaled a component-based design system in Figma (45+ reusable components and design tokens), reducing UI inconsistencies by 80% and improving development turnaround and responsiveness. Conducted user research with 20+ participants through interviews, affinity mapping, and journey mapping, identifying 3 critical onboarding pain points that informed feature redesign prioritization.

Education

M.A. in UX/UI Design and Development at New York Institute of Technology
January 11, 2030 - March 23, 2026
B.Tech. in Computer Science at College of Engineering Pune
January 11, 2030 - March 23, 2026
M.A. in UX/UI Design and Development at New York Institute of Technology
January 11, 2030 - March 23, 2026
B.Tech. in Computer Science at College of Engineering Pune
January 11, 2030 - March 23, 2026
M.A. in UX/UI Design and Development at New York Institute of Technology, New York, NY
January 11, 2030 - May 5, 2026
B.Tech. in Computer Science at College of Engineering Pune, Pune, India
January 11, 2030 - May 5, 2026
M.A. in UX/UI Design and Development at New York Institute of Technology, New York, NY
January 11, 2030 - May 20, 2026
B.Tech. in Computer Science at College of Engineering Pune, Pune, India
January 11, 2030 - May 20, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment, Professional Services, Other, Healthcare

Skills

Experience Level