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Hi, I’m Sandy Cheema. I’m a strategic marketing leader who designs and executes end-to-end campaigns across music, film, entertainment, and creator ecosystems. With 15+ years shaping culturally relevant campaigns, I build meaningful creator partnerships, drive audience engagement, and deliver measurable growth across multi-channel programs. From Netflix and Warner Music to founding Movie Geeks UK, I translate cultural insights into scalable strategies, lead cross-functional teams, and craft community-led brand experiences that resonate with diverse audiences across EMA, LATAM, and APAC. I’m always seeking new opportunities to connect brands with creators and fans in authentic ways.…Hi, I’m Sandy Cheema. I’m a strategic marketing leader who designs and executes end-to-end campaigns across music, film, entertainment, and creator ecosystems. With 15+ years shaping culturally relevant campaigns, I build meaningful creator partnerships, drive audience engagement, and deliver measurable growth across multi-channel programs. From Netflix and Warner Music to founding Movie Geeks UK, I translate cultural insights into scalable strategies, lead cross-functional teams, and craft community-led brand experiences that resonate with diverse audiences across EMA, LATAM, and APAC. I’m always seeking new opportunities to connect brands with creators and fans in authentic ways.

Sandy Cheema

Creative Director, Music Producer, Film Producer, +1

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Hi, I’m Sandy Cheema. I’m a strategic marketing leader who designs and executes end-to-end campaigns across music, film, entertainment, and creator ecosystems. With 15+ years shaping culturally relevant campaigns, I build meaningful creator partnerships, drive audience engagement, and deliver measurable growth across multi-channel programs. From Netflix and Warner Music to founding Movie Geeks UK, I translate cultural insights into scalable strategies, lead cross-functional teams, and craft community-led brand experiences that resonate with diverse audiences across EMA, LATAM, and APAC. I’m always seeking new opportunities to connect brands with creators and fans in authentic ways.…Hi, I’m Sandy Cheema. I’m a strategic marketing leader who designs and executes end-to-end campaigns across music, film, entertainment, and creator ecosystems. With 15+ years shaping culturally relevant campaigns, I build meaningful creator partnerships, drive audience engagement, and deliver measurable growth across multi-channel programs. From Netflix and Warner Music to founding Movie Geeks UK, I translate cultural insights into scalable strategies, lead cross-functional teams, and craft community-led brand experiences that resonate with diverse audiences across EMA, LATAM, and APAC. I’m always seeking new opportunities to connect brands with creators and fans in authentic ways.

Available to hire

Hi, I’m Sandy Cheema. I’m a strategic marketing leader who designs and executes end-to-end campaigns across music, film, entertainment, and creator ecosystems. With 15+ years shaping culturally relevant campaigns, I build meaningful creator partnerships, drive audience engagement, and deliver measurable growth across multi-channel programs. From Netflix and Warner Music to founding Movie Geeks UK, I translate cultural insights into scalable strategies, lead cross-functional teams, and craft community-led brand experiences that resonate with diverse audiences across EMA, LATAM, and APAC. I’m always seeking new opportunities to connect brands with creators and fans in authentic ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founder at Self-Employed / Founder (EMEA)

March 1, 2023 - Present

Led creative and cultural marketing strategies for global brands and entertainment clients, including RCA Records, Nike, SoHo House, Disney, and Universal Pictures; built integrated campaigns across music, film and creator ecosystems; established partnerships with talent networks and cultural platforms; driving growth across EMEA markets.

Creative Marketing Lead (Film & Documentaries) at Netflix

September 1, 2021 - September 1, 2022

Led 360 global marketing strategies for Netflix film & documentary releases, driving awareness, engagement, and revenue growth; managed $10–30M campaign budgets; oversaw social and paid media, creating original content across YouTube, Facebook, X and Instagram; built cross-functional teams and partnerships with talent and agencies to deliver high-impact campaigns.

Vice President at Warner Music Group

February 1, 2017 - September 1, 2021

Led global creative marketing and content strategies for artists and brands (including RCA Records, Nike, Balmain, Audi, TAG Heuer); managed 12+ creative agency partners across EMA, LATAM, and APAC; directed social and content campaigns; launched community-led campaigns with SoHo House and developed partnerships with major brands and platforms.

Marketing & Content Director at Warner Music Group

April 1, 2013 - February 1, 2017

Led the cultural marketing strategy and event activations for Nike Run After Dark campaigns across London and Berlin; consulted on campaigns for artists including Cat Burns, Beyoncé, Pharrell Williams, Justin Timberlake and Kaytranada; developed community-led campaigns with SoHo House across the UK; expanded artist networks and creator ecosystems to drive engagement and growth.

Founder at Movie Geeks UK

January 1, 2011 - September 1, 2021

Founded a creative agency partnering with major studios (A24, Disney, Netflix, Warner Bros.) to engage VIP talent and culture; produced 100+ UK film premieres; built artist partnerships (A$AP Rocky, FKA Twigs, J. Cole, The XX, Riz Ahmed) and led social and digital campaigns for titles such as Straight Outta Compton, Get Out; spearheaded brand collaborations with Balmain, Audi, and TAG Heuer; drove revenue and brand growth.

Radio Producer at BBC Radio 1

December 1, 2009 - April 1, 2013

Produced flagship shows for Fearne Cotton, Trevor Nelson and Mista Jam; reached 2M+ daily listeners; launched the Live Lounge on BBC iPlayer featuring Adele, Ed Sheeran, and Jay‑Z; helped grow the station's digital presence through new content formats.