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Hi, I’m Precious McKinney, a senior growth strategist focused on paid media across regulated industries. Over the past five-plus years, I’ve driven measurable performance through paid social, programmatic, and search channels for fintech, healthcare, and legal clients. I translate ambitious business goals into channel-specific strategies, build AI-powered workflows to speed up decision-making, and navigate compliance with confidence. I’m known for turning data into actionable insights and collaborating across teams to deliver results.…Hi, I’m Precious McKinney, a senior growth strategist focused on paid media across regulated industries. Over the past five-plus years, I’ve driven measurable performance through paid social, programmatic, and search channels for fintech, healthcare, and legal clients. I translate ambitious business goals into channel-specific strategies, build AI-powered workflows to speed up decision-making, and navigate compliance with confidence. I’m known for turning data into actionable insights and collaborating across teams to deliver results.

Precious McKinney

Growth Marketer, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Precious McKinney, a senior growth strategist focused on paid media across regulated industries. Over the past five-plus years, I’ve driven measurable performance through paid social, programmatic, and search channels for fintech, healthcare, and legal clients. I translate ambitious business goals into channel-specific strategies, build AI-powered workflows to speed up decision-making, and navigate compliance with confidence. I’m known for turning data into actionable insights and collaborating across teams to deliver results.…Hi, I’m Precious McKinney, a senior growth strategist focused on paid media across regulated industries. Over the past five-plus years, I’ve driven measurable performance through paid social, programmatic, and search channels for fintech, healthcare, and legal clients. I translate ambitious business goals into channel-specific strategies, build AI-powered workflows to speed up decision-making, and navigate compliance with confidence. I’m known for turning data into actionable insights and collaborating across teams to deliver results.

Available to hire

Hi, I’m Precious McKinney, a senior growth strategist focused on paid media across regulated industries. Over the past five-plus years, I’ve driven measurable performance through paid social, programmatic, and search channels for fintech, healthcare, and legal clients.

I translate ambitious business goals into channel-specific strategies, build AI-powered workflows to speed up decision-making, and navigate compliance with confidence. I’m known for turning data into actionable insights and collaborating across teams to deliver results.

Skills

Google Ads

Facebook Ads

Copywriting

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Digital Strategist at The Messina Group

May 1, 2021 - October 1, 2025

Led performance strategy across paid social and programmatic channels for fintech, healthcare, and legal clients, managing budgets, pacing, and KPI targets (CPA, ROAS). Drove a brand refresh for a fintech client that delivered 28% YoY growth in conference registrations and increased cross-channel engagement. Built AI-powered forecasting agents to model campaign performance and accelerate optimization. Conducted end-to-end compliance audits across campaign journeys and guided remediation to achieve platform approval. Analyzed search query data at scale to uncover audience intent signals and translate insights into creative and targeting strategies. Tested and scaled creative and audience strategies across TikTok, Meta, Google, Reddit, and LinkedIn with platform-specific compliance considerations. Secured $100K in platform funding by building an enforcement-aware content framework and earning national media coverage for the campaign.

Digital Account Coordinator at Adtaxi

March 1, 2020 - May 1, 2021

Launched, monitored, and optimized paid social and display campaigns across multiple verticals, managing pacing, performance tracking, and reporting. Developed data-driven performance presentations for C-suite stakeholders, translating analytics into actionable growth opportunities. Partnered with sales and strategy teams to identify upsell opportunities, increasing client ad spend and strengthening long-term relationships.