Greetings,
I’m a brand designer bringing professional and energized ideas from concept through delivery. I love to create positive brand images, while steering all activities with vision and flexibility. My experience in brand planning, positioning, visualization, design, multi-channel integration, and team training has helped me built proven long-lasting results for Finance companies such as Edenred Pay, and in the Healthcare sector such as Humana. I’m a dynamic problem solver, constantly leveraging my creative and analytical expertise to develop comprehensive strategies to drive engagement, increase revenue, and enhance consumer experience.
My most recent position was with SendingCell, a custom training and meetings solutions agency providing creative support to companies such as AstraZeneca and Pfizer. There, I provided creative support to the principal design team and other adjacent groups focused on client deliverables, adapting cross-functional and agile workflows. I also leveraged high-end designs to deliver culture driven solutions for their clients, while ensuring all designs and production adhere to both branding and ADA standards for accessible experiences, surpassing client expectations.
With Edenred Pay, where I directed brand design application solutions and strategic design procedures for the merger of two main brands, through several roll-out phases. My industry expertise and experience in the payments and finance industry allowed me to provide the necessary coordination and collaboration with leadership and cross-functional teams to deliver on these branding initiatives. Becoming adept at working with multiple teams also allowed me to provide flawless execution of all brand projects and marketing campaigns.
These experiences, along with my certification as an Enterprise Design Thinking Practitioner have honed my abilities as a seasoned professional capable of leading design strong and unique initiatives across diverse platforms, delivering results. I believe my track record on producing marketing collaterals across multiple media channels and effectively communicating with project managers and marketing strategists are directly relevant to the responsibilities outline for this role. My emphasis on refining deliverables and guiding design strategy is perfectly showcased in my portfolio, as well as the high value of production work I bring to all endeavors.
I believe my experience and skillsets are necessary for this organization, and the opportunity to collaborate with you will bring you the leverage to succeed. I leave a link to my work for your consideration, and hope to hear from you soon.
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