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With over a decade of experience spanning corporate retail, marketing strategy, and wellness, I bring a unique blend of business acumen and purpose-driven creativity. My background includes leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and empowering women through holistic wellness programming. As a certified personal trainer, nutritional coach, and women’s wellness specialist, I’m passionate about helping brands and people thrive through authentic storytelling, data-driven insights, and meaningful connection.…With over a decade of experience spanning corporate retail, marketing strategy, and wellness, I bring a unique blend of business acumen and purpose-driven creativity. My background includes leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and empowering women through holistic wellness programming. As a certified personal trainer, nutritional coach, and women’s wellness specialist, I’m passionate about helping brands and people thrive through authentic storytelling, data-driven insights, and meaningful connection.

Heidi Negron

Designer, Brand Designer, Graphic Designer, +2

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With over a decade of experience spanning corporate retail, marketing strategy, and wellness, I bring a unique blend of business acumen and purpose-driven creativity. My background includes leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and empowering women through holistic wellness programming. As a certified personal trainer, nutritional coach, and women’s wellness specialist, I’m passionate about helping brands and people thrive through authentic storytelling, data-driven insights, and meaningful connection.…With over a decade of experience spanning corporate retail, marketing strategy, and wellness, I bring a unique blend of business acumen and purpose-driven creativity. My background includes leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and empowering women through holistic wellness programming. As a certified personal trainer, nutritional coach, and women’s wellness specialist, I’m passionate about helping brands and people thrive through authentic storytelling, data-driven insights, and meaningful connection.

Available to hire

With over a decade of experience spanning corporate retail, marketing strategy, and wellness, I bring a unique blend of business acumen and purpose-driven creativity. My background includes leading multi-million-dollar retail categories, developing brand and social strategies for growing businesses, and empowering women through holistic wellness programming.

As a certified personal trainer, nutritional coach, and women’s wellness specialist, I’m passionate about helping brands and people thrive through authentic storytelling, data-driven insights, and meaningful connection.

Skills

Email Marketing

Brand Identity

Experience Level

Email Marketing

Expert

Brand Identity

Expert

Language

English

Fluent

Work Experience

Marketing and Business Growth Consultant at Self-Employed

July 1, 2020 - Present

Helping small businesses build effective marketing strategies that drive engagement and revenue. Proficient in social media, email marketing, customer communication, and data-driven insights to optimize performance. Develop integrated plans across email, social media, and digital channels to strengthen customer engagement and retention. Analyze benchmarks and KPIs to identify growth opportunities, lead content creation and brand storytelling, and ensure consistent on-brand messaging to improve conversions and loyalty.

Social Media Strategy & Management / Business Growth at The Well Collective

January 1, 2024 - Present

Collaborate on development and execution of business growth initiatives by analyzing performance metrics, market trends, and customer insights. Develop and manage monthly content strategies across Instagram, Facebook, and TikTok; produce high-quality visual and written content; oversee end-to-end email campaigns and analytics; design digital and print collateral; plan cross-channel event promotions to drive attendance and conversions; identify insights to optimize ROI.

Business and Marketing Consultant at Steiner and Associates

April 1, 2021 - December 1, 2024

Supported the development and operational growth of Easton Town Center by managing tenant marketing strategies, business operations, and performance analytics. Partnered with small businesses on property and led incubator programs designed to transition e-commerce brands into brick-and-mortar environments through strategic support in marketing, finance, staffing, and operations. Collaborated with vendors and leadership to optimize customer experiences and identify data-driven opportunities for growth.

Category Lead: Men’s Wovens, Men’s Knits, Men’s Outerwear, Accessories + Shoes, Women’s Athletic and Swim, Women’s Knits at EXPRESS INC

May 1, 2012 - July 1, 2020

Managed an annual apparel business exceeding $100M, developing financial plans and open-to-buy strategies by item and category. Analyzed sales, inventory, and margin data to identify opportunities, reduce markdowns, and optimize revenue. Led long-range planning and chase strategies, delivering notable sales lifts and margin improvements. Directed cross-functional collaboration to streamline processes, and mentored team members.