Led onboarding, training, and development of new Local Area Marketing Managers, supporting marketing initiatives for 1,800+ franchise owners across 10 North American brands. Improved team efficiency by creating SOPs, reference materials, and streamlined workflows, standardizing execution across brands. Implemented and trained teams on key marketing tools (Canva, Google Data Studio, Google Business Profile, DAM systems), increasing productivity and brand consistency. Hosted weekly team meetings to identify challenges, gather insights, and develop new marketing resources that strengthened brand presence and lead generation. Led regional and local marketing strategy across multiple franchise brands and managed creative briefs, production, and distribution of assets for 200+ franchise locations. Ensured brand compliance and alignment between local initiatives and national campaigns across all platforms. Analyzed SEO, organic social, and paid media performance to optimize strategy, improvin

Marketing Manager at The Marketing Guys

March 1, 2017 - July 1, 2019

Managed end-to-end digital marketing services for 20+ clients across B2B, B2C, and SaaS. Helped small businesses transition into the digital era by setting up a full digital ecosystem including social media, reputation management, and Shopify e-commerce websites. Developed tailored marketing strategies by deeply understanding each client’s business model, customer needs, and operational pain points — consistently driving at least 5x ROI. Executed organic marketing initiatives including social content creation, content syndication, website development, and SEO optimization to improve reach and visibility. Managed digital presence and engagement across Instagram, Facebook, Google Business Profile, Yelp, and other platforms to strengthen community presence and reputation. Drove brand awareness and audience growth through consistent social media publishing, community interaction, and reputation-building strategies. Provided ongoing account management, performance analysis, and strategi

Sales Manager at ARC Performance

June 1, 2012 - March 1, 2017

Led a sales team of 4, established annual sales plans and processes that nearly doubled revenue year-over-year. Managed high-volume purchase orders, invoicing, and communication for hundreds of North American dealers, ensuring accuracy, efficiency, and strong partner relationships. Expanded dealer networks into Europe and the Middle East, increasing international penetration. Oversaw major automotive events including local car shows, SEMA Show, and Formula Drift. Served as the main point of contact for high-profile projects, collaborating with Hyundai Motor America on multiple SEMA vehicle builds. Supported aftermarket product development and promotional campaigns for SEMA builds, increasing exposure and sales of associated performance parts.