Roshni.S

Manage and maintain all digital and social media platforms for multiple outlets; grew followers by 40%+ and engagement by 60%+. Plan, execute, and optimize Google Ads campaigns; increase website traffic and qualified leads by 35%+. Implement SEO strategies resulting in 40%+ more organic traffic; develop and maintain multiple company websites; improve UX and page speed. Manage IT infrastructure and CRM, improving uptime and efficiency. Lead the GAC EV Project and coordinate collaborations; organize marketing events and sustainability campaigns; support digital transformation initiatives.

Manage and maintain digital and social media platforms for multiple outlets; plan, execute, and optimize Google Ads campaigns; implement and monitor SEO; develop and maintain multiple company websites; manage IT infrastructure; implement CRM systems; lead the GAC EV project on digital front; coordinate collaborations with partners; organize marketing events and campaigns; support digital transformation initiatives.

Led cross-functional IT and marketing operations; oversaw e-commerce, digital campaigns, SEO/SEM, CRM, and vendor management; built a 10,000+ contact marketing database; delivered data-driven campaigns across online and offline channels; orchestrated product launches and marketplace growth; aligned marketing with e-commerce and sales teams; produced performance reports and dashboards.