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I am Roshni.S, a results-driven marketing professional with over 10 years of experience spanning IT, digital marketing, and e-commerce. I specialize in turning data into actionable insights to optimize campaigns, improve user experiences, and boost online revenue. I enjoy collaborating with cross-functional teams to implement data-driven solutions, build scalable marketing ecosystems, and drive measurable growth across online and offline channels.…I am Roshni.S, a results-driven marketing professional with over 10 years of experience spanning IT, digital marketing, and e-commerce. I specialize in turning data into actionable insights to optimize campaigns, improve user experiences, and boost online revenue. I enjoy collaborating with cross-functional teams to implement data-driven solutions, build scalable marketing ecosystems, and drive measurable growth across online and offline channels.

Roshni.S

Digital Marketer, Marketing Strategist, Brand Strategist, +4

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I am Roshni.S, a results-driven marketing professional with over 10 years of experience spanning IT, digital marketing, and e-commerce. I specialize in turning data into actionable insights to optimize campaigns, improve user experiences, and boost online revenue. I enjoy collaborating with cross-functional teams to implement data-driven solutions, build scalable marketing ecosystems, and drive measurable growth across online and offline channels.…I am Roshni.S, a results-driven marketing professional with over 10 years of experience spanning IT, digital marketing, and e-commerce. I specialize in turning data into actionable insights to optimize campaigns, improve user experiences, and boost online revenue. I enjoy collaborating with cross-functional teams to implement data-driven solutions, build scalable marketing ecosystems, and drive measurable growth across online and offline channels.

Available to hire

I am Roshni.S, a results-driven marketing professional with over 10 years of experience spanning IT, digital marketing, and e-commerce. I specialize in turning data into actionable insights to optimize campaigns, improve user experiences, and boost online revenue.

I enjoy collaborating with cross-functional teams to implement data-driven solutions, build scalable marketing ecosystems, and drive measurable growth across online and offline channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Advanced

Malayalam

Advanced

Hindi

Advanced

Work Experience

Digital Marketing Specialist at Key Motor Pte Ltd

April 1, 2025 - Present

Manage and maintain digital and social media platforms for multiple outlets; plan, execute, and optimize Google Ads campaigns; implement and monitor SEO; develop and maintain multiple company websites; manage IT infrastructure; implement CRM systems; lead the GAC EV project on digital front; coordinate collaborations with partners; organize marketing events and campaigns; support digital transformation initiatives.

Marketing Manager at Hi-Glitz Pte Ltd

November 1, 2018 - April 1, 2025

Increased e-commerce revenue through integrated online/offline marketing; managed full sales cycle; grew marketplace sales; optimized websites and social platforms; built a 10,000+ contact marketing database; planned data-driven digital campaigns; managed paid advertising and SEO/SEM; aligned marketing with ecommerce and offline teams.

Senior Software Consultant at Antech Solutions Pte Ltd

January 1, 2012 - November 1, 2018

Analyze and translate business requirements into software solutions; design and develop websites using open source tools; coordinate with remote teams and clients; manage end-to-end project lifecycle; document requirements and processes; ensure quality and align with client expectations.

Assistant Professor at M.E.S College of Engineering, Kerala, India

January 1, 2010 - December 1, 2011

Deliver lectures to engineering students; prepare lessons and labs; mentor seminars and PCB design projects; assist in ISO-related activities; contribute to department administration and timetable planning.

Digital Marketing Specialist at Key Motor Pte Ltd, Singapore

April 1, 2025 - Present

Manage and maintain all digital and social media platforms for multiple outlets; grew followers by 40%+ and engagement by 60%+. Plan, execute, and optimize Google Ads campaigns; increase website traffic and qualified leads by 35%+. Implement SEO strategies resulting in 40%+ more organic traffic; develop and maintain multiple company websites; improve UX and page speed. Manage IT infrastructure and CRM, improving uptime and efficiency. Lead the GAC EV Project and coordinate collaborations; organize marketing events and sustainability campaigns; support digital transformation initiatives.

IT & Marketing Manager at Hi-Glitz Pte Ltd, Singapore

November 1, 2018 - April 1, 2025

Led cross-functional IT and marketing operations; oversaw e-commerce, digital campaigns, SEO/SEM, CRM, and vendor management; built a 10,000+ contact marketing database; delivered data-driven campaigns across online and offline channels; orchestrated product launches and marketplace growth; aligned marketing with e-commerce and sales teams; produced performance reports and dashboards.

Senior Software Consultant at Antech Solutions Pte Ltd, Singapore

January 1, 2012 - November 1, 2018

Analyzed business requirements, mapped software solutions, designed and maintained websites using open source platforms; coordinated with developers and clients, including remote teams; provided recommendations for software developments and end-to-end project lifecycle management; documented requirements and processes; ensured technical quality and smooth project delivery.