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Hi there! I’m Karen Poppe, a content creator and UGC specialist based in Valencia, Spain. Over the past four years in recruitment and sales I developed a strong interest in marketing, writing job descriptions, refining tone of voice, and targeting the right audience. That passion led me to content and storytelling, transitioning into native UGC creation. I manage full short-form video workflows from scripting to filming, editing, and final delivery, creating original content tailored to each brand’s product, audience, and platform requirements while crafting engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and best practices.…Hi there! I’m Karen Poppe, a content creator and UGC specialist based in Valencia, Spain. Over the past four years in recruitment and sales I developed a strong interest in marketing, writing job descriptions, refining tone of voice, and targeting the right audience. That passion led me to content and storytelling, transitioning into native UGC creation. I manage full short-form video workflows from scripting to filming, editing, and final delivery, creating original content tailored to each brand’s product, audience, and platform requirements while crafting engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and best practices.

Karen Poppe

Content Creator, Content Producer, Video Editor, +2

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Hi there! I’m Karen Poppe, a content creator and UGC specialist based in Valencia, Spain. Over the past four years in recruitment and sales I developed a strong interest in marketing, writing job descriptions, refining tone of voice, and targeting the right audience. That passion led me to content and storytelling, transitioning into native UGC creation. I manage full short-form video workflows from scripting to filming, editing, and final delivery, creating original content tailored to each brand’s product, audience, and platform requirements while crafting engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and best practices.…Hi there! I’m Karen Poppe, a content creator and UGC specialist based in Valencia, Spain. Over the past four years in recruitment and sales I developed a strong interest in marketing, writing job descriptions, refining tone of voice, and targeting the right audience. That passion led me to content and storytelling, transitioning into native UGC creation. I manage full short-form video workflows from scripting to filming, editing, and final delivery, creating original content tailored to each brand’s product, audience, and platform requirements while crafting engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and best practices.

Available to hire

Hi there! I’m Karen Poppe, a content creator and UGC specialist based in Valencia, Spain. Over the past four years in recruitment and sales I developed a strong interest in marketing, writing job descriptions, refining tone of voice, and targeting the right audience.

That passion led me to content and storytelling, transitioning into native UGC creation. I manage full short-form video workflows from scripting to filming, editing, and final delivery, creating original content tailored to each brand’s product, audience, and platform requirements while crafting engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and best practices.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

Dutch

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

UGC Creator at Karen Poppe.com

December 1, 2025 - Present

Manage my own UGC business, overseeing the full short-form video workflow from scripting to filming, editing, and final delivery. Create original UGC short-form video content tailored to each brand’s product, target audience, and platform requirements. Write engaging copy (hooks, captions, titles, CTAs) aligned with brand voice and platform best practices. Apply short-form editing best practices (hooks, pacing, subtitles, on-screen text, trend-aware formats) to maximise retention and engagement.

Recruitment Marketeer at Progressive Recruitment

October 1, 2023 - December 1, 2025

Wrote and optimized vacancy texts tailored to different target audiences. Promoted vacancies across social media and job platforms to boost reach and engagement. Translated client role requirements into clear, compelling job ads. Continuously improved vacancy bases based on performance results.

Recruitment Consultant at Progressive Recruitment

November 1, 2021 - March 1, 2022

Advising clients. Managing the full recruitment process. Managing expectations of both clients and candidates. Building and maintaining strong relationships with both parties.

Assistant Recruitment Consultant at Progressive Recruitment

April 1, 2022 - October 1, 2023

Advising clients. Supporting the full recruitment process. Assisting with candidate screening, interviews, and communications; helping manage expectations of clients and candidates; maintaining relationships with all parties.