I'm Paul Forsyth, a design leader with a strong focus on typography, brand identity, and thoughtful design details. I've worked across corporate, tech, health, sports and consumer brands, delivering authentic and memorable design solutions. I enjoy building teams and shaping award-winning creative, as demonstrated by growing TomTom's design team from 3 to 15 in 17 months, driving global branding at Callaway Golf across 29 European countries, and elevating Philips Brand Design with scalable systems and consistent visuals.

Paul Forsyth

I'm Paul Forsyth, a design leader with a strong focus on typography, brand identity, and thoughtful design details. I've worked across corporate, tech, health, sports and consumer brands, delivering authentic and memorable design solutions. I enjoy building teams and shaping award-winning creative, as demonstrated by growing TomTom's design team from 3 to 15 in 17 months, driving global branding at Callaway Golf across 29 European countries, and elevating Philips Brand Design with scalable systems and consistent visuals.

Available to hire

I’m Paul Forsyth, a design leader with a strong focus on typography, brand identity, and thoughtful design details. I’ve worked across corporate, tech, health, sports and consumer brands, delivering authentic and memorable design solutions.

I enjoy building teams and shaping award-winning creative, as demonstrated by growing TomTom’s design team from 3 to 15 in 17 months, driving global branding at Callaway Golf across 29 European countries, and elevating Philips Brand Design with scalable systems and consistent visuals.

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Language

English
Fluent

Work Experience

Art Director at Leo Burnett
January 1, 2000 - January 1, 2004
Led creative direction for Dubai campaigns; typography, visual storytelling, and campaign design across consumer brands.
Art Director at Ogilvy One
January 1, 2004 - January 1, 2006
Directed brand design and creative output for Dubai-based clients; collaborated with multidisciplinary teams to deliver integrated campaigns.
Creative Director at Callaway Golf
January 1, 2006 - January 1, 2010
Led creative strategy for Callaway Golf UK across Europe; steered brand design, campaigns and product visuals.
Head of Brand Design at Philips Design
January 1, 2010 - January 1, 2016
Led brand design across Philips Design; established brand guidelines and visual identity systems.
Creative Lead at TomTom BV
January 1, 2016 - January 1, 2022
Scaled the design team from 3 to 15 members in 17 months; led cross-functional brand design initiatives and employer branding.
Freelance Designer at Design Grammar
January 1, 2016 - Present
Freelance design work covering brand identity, typography, and event materials for Amsterdam-based clients.
Creative Lead at Omnicom Health
January 1, 2022 - January 1, 2024
Led creative direction for healthcare communications; introduced feedback and performance metrics to improve retention and team communication.

Education

Art & Design at London Institute / London College of Printing
January 11, 2030 - March 24, 2026
Fine Arts at Central Saint Martins
January 11, 2030 - March 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Software & Internet, Consumer Goods