Available to hire
I’m Paul Forsyth, a design leader with a strong focus on typography, brand identity, and thoughtful design details. I’ve worked across corporate, tech, health, sports and consumer brands, delivering authentic and memorable design solutions.
I enjoy building teams and shaping award-winning creative, as demonstrated by growing TomTom’s design team from 3 to 15 in 17 months, driving global branding at Callaway Golf across 29 European countries, and elevating Philips Brand Design with scalable systems and consistent visuals.
Experience Level
Language
English
Fluent
Work Experience
Art Director at Leo Burnett
January 1, 2000 - January 1, 2004Led creative direction for Dubai campaigns; typography, visual storytelling, and campaign design across consumer brands.
Art Director at Ogilvy One
January 1, 2004 - January 1, 2006Directed brand design and creative output for Dubai-based clients; collaborated with multidisciplinary teams to deliver integrated campaigns.
Creative Director at Callaway Golf
January 1, 2006 - January 1, 2010Led creative strategy for Callaway Golf UK across Europe; steered brand design, campaigns and product visuals.
Head of Brand Design at Philips Design
January 1, 2010 - January 1, 2016Led brand design across Philips Design; established brand guidelines and visual identity systems.
Creative Lead at TomTom BV
January 1, 2016 - January 1, 2022Scaled the design team from 3 to 15 members in 17 months; led cross-functional brand design initiatives and employer branding.
Freelance Designer at Design Grammar
January 1, 2016 - PresentFreelance design work covering brand identity, typography, and event materials for Amsterdam-based clients.
Creative Lead at Omnicom Health
January 1, 2022 - January 1, 2024Led creative direction for healthcare communications; introduced feedback and performance metrics to improve retention and team communication.
Education
Art & Design at London Institute / London College of Printing
January 11, 2030 - March 24, 2026Fine Arts at Central Saint Martins
January 11, 2030 - March 24, 2026Qualifications
Industry Experience
Media & Entertainment, Professional Services, Healthcare, Software & Internet, Consumer Goods
Experience Level
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