I'm Melissa D. Gutierrez, a destination marketing professional and content creator with hands-on experience in tourism, hospitality, and community engagement. I specialize in creating high-performing digital content, enhancing guest experiences, and building partnerships that drive visitation and brand awareness. I blend marketing strategy with on-the-ground hospitality insights to tell authentic, visitor-focused stories that resonate with audiences. I'm actively transitioning to the Orlando market, focusing on tourism, lifestyle, and hospitality brands, and I'm relocating in June 2026. I love collaborating with local partners to spotlight experiences, drive engagement, and support city-wide initiatives through storytelling, social media, and campaigns that connect visitors with unforgettable experiences.…

Melissa D. Gutierrez

I'm Melissa D. Gutierrez, a destination marketing professional and content creator with hands-on experience in tourism, hospitality, and community engagement. I specialize in creating high-performing digital content, enhancing guest experiences, and building partnerships that drive visitation and brand awareness. I blend marketing strategy with on-the-ground hospitality insights to tell authentic, visitor-focused stories that resonate with audiences. I'm actively transitioning to the Orlando market, focusing on tourism, lifestyle, and hospitality brands, and I'm relocating in June 2026. I love collaborating with local partners to spotlight experiences, drive engagement, and support city-wide initiatives through storytelling, social media, and campaigns that connect visitors with unforgettable experiences.…

Available to hire

I’m Melissa D. Gutierrez, a destination marketing professional and content creator with hands-on experience in tourism, hospitality, and community engagement. I specialize in creating high-performing digital content, enhancing guest experiences, and building partnerships that drive visitation and brand awareness. I blend marketing strategy with on-the-ground hospitality insights to tell authentic, visitor-focused stories that resonate with audiences.
I’m actively transitioning to the Orlando market, focusing on tourism, lifestyle, and hospitality brands, and I’m relocating in June 2026. I love collaborating with local partners to spotlight experiences, drive engagement, and support city-wide initiatives through storytelling, social media, and campaigns that connect visitors with unforgettable experiences.

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Experience Level

Work Experience

Assistant Marketing Manager at Visit Sheboygan
January 1, 2024 - Present
Develop and execute marketing campaigns promoting Sheboygan as a travel destination; Create and manage engaging social media content highlighting local businesses, events, and attractions; Collaborate with local partners to increase tourism visibility and community engagement; Support event promotion including seasonal campaigns and city-wide initiatives; Analyze engagement metrics to optimize content performance and audience reach; Contribute to storytelling initiatives that position Sheboygan as a unique Midwest destination
Content Creator & Digital Marketing Specialist (Naturally Missie Campaign) at Visit Sheboygan
January 1, 2024 - Present
Lead content creation for the Naturally Missie tourism campaign, promoting Sheboygan through storytelling and digital media; Produce high-performing short-form video content (Reels, TikTok) focused on local experiences, attractions, and events; Highlight local businesses, parks, and community experiences to drive visitor interest and engagement; Contribute to brand voice, messaging, and visual identity aligned with Visit Sheboygan’s marketing strategy; Collaborate with internal teams and community partners to create engaging, experience-driven content; Support tourism campaigns through consistent, audience-focused social media storytelling; Monitor content performance and engagement trends to inform future strategy
Visitor Services Manager at Visit Sheboygan
January 1, 2020 - December 31, 2023
Managed daily operations of the Visitor Center, ensuring a welcoming, customer-focused environment; Delivered concierge-style services, providing personalized recommendations on local attractions, dining, and experiences; Maintained engaging product displays and organized travel information to enhance the visitor experience; Developed strong knowledge of regional tourism offerings to effectively assist visitors; Coordinated and supported exhibits, programs, and activities hosted at the Visitor Center; Collaborated with internal teams to support strategic planning initiatives and tourism goals; Assisted with tourism databases and information dissemination to ensure accuracy and accessibility; Handled confidential information with professionalism and discretion
Front Desk Agent at The Watershed Hotel
January 1, 2025 - Present
Deliver full-service guest experience including check-in, check-out, reservations, and guest support; Assist with daily breakfast service while maintaining a welcoming, high-quality environment; Provide personalized recommendations to guests, enhancing their local experience; Resolve guest concerns efficiently, ensuring satisfaction and positive reviews; Support overall hotel operations in a dynamic, multi-role setting
Bartender at Weill Center for the Performing Arts
January 1, 2025 - Present
Provide high-quality service in a fast-paced event and entertainment environment; Engage with guests to enhance their overall experience during performances; Manage high-volume service while maintaining professionalism and efficiency; Contribute to a welcoming, memorable atmosphere aligned with live events

Education

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Industry Experience

Travel & Hospitality, Media & Entertainment, Professional Services

Skills

Experience Level