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I am a B2B Marketer with an extensive and in-depth skillset in paid search & paid social, programmatic display, ABM marketing, content strategy, CRM optimisation and sales alignment amongst others. I excel at creating and implementing digital strategies that deliver measurable results for my clients. With a heavy focus on identifying and removing inefficiencies and ensuring that marketing budgets deliver clear and incremental ROI. I leverage website and CRM data, in-market demand signals, and strategic syndication partnerships to identify high-intent audiences, accelerate pipeline generation, and drive measurable revenue growth across digital channels.…I am a B2B Marketer with an extensive and in-depth skillset in paid search & paid social, programmatic display, ABM marketing, content strategy, CRM optimisation and sales alignment amongst others. I excel at creating and implementing digital strategies that deliver measurable results for my clients. With a heavy focus on identifying and removing inefficiencies and ensuring that marketing budgets deliver clear and incremental ROI. I leverage website and CRM data, in-market demand signals, and strategic syndication partnerships to identify high-intent audiences, accelerate pipeline generation, and drive measurable revenue growth across digital channels.

Javier Fernandez

Growth Marketer, ABM Marketer, Marketing Strategist, +3

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I am a B2B Marketer with an extensive and in-depth skillset in paid search & paid social, programmatic display, ABM marketing, content strategy, CRM optimisation and sales alignment amongst others. I excel at creating and implementing digital strategies that deliver measurable results for my clients. With a heavy focus on identifying and removing inefficiencies and ensuring that marketing budgets deliver clear and incremental ROI. I leverage website and CRM data, in-market demand signals, and strategic syndication partnerships to identify high-intent audiences, accelerate pipeline generation, and drive measurable revenue growth across digital channels.…I am a B2B Marketer with an extensive and in-depth skillset in paid search & paid social, programmatic display, ABM marketing, content strategy, CRM optimisation and sales alignment amongst others. I excel at creating and implementing digital strategies that deliver measurable results for my clients. With a heavy focus on identifying and removing inefficiencies and ensuring that marketing budgets deliver clear and incremental ROI. I leverage website and CRM data, in-market demand signals, and strategic syndication partnerships to identify high-intent audiences, accelerate pipeline generation, and drive measurable revenue growth across digital channels.

Available to hire

I am a B2B Marketer with an extensive and in-depth skillset in paid search & paid social,
programmatic display, ABM marketing, content strategy, CRM optimisation and sales
alignment amongst others.
I excel at creating and implementing digital strategies that deliver measurable results for my
clients. With a heavy focus on identifying and removing inefficiencies and ensuring that
marketing budgets deliver clear and incremental ROI.
I leverage website and CRM data, in-market demand signals, and strategic syndication
partnerships to identify high-intent audiences, accelerate pipeline generation, and drive
measurable revenue growth across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

German

Beginner

Work Experience

Growth Marketing Consultant at ROI Partners

October 1, 2025 - Present

Developed and executed a comprehensive digital strategy for The Pig Hotels and other clients, aligning paid media across D2C and B2B. Leveraged website and CRM data, in-market signals, and strategic partnerships to identify high‑intent audiences, accelerate pipeline, and drive revenue growth. Achieved substantial ROI improvements (e.g., 110% YoY ROI on D2C and 225% on B2B during the period).

Director of Media Planning at Ledger Bennett (Havas Company) – Maersk

April 1, 2025 - October 1, 2025

Oversaw African and Asian markets with planning and activation of local campaigns; conducted exploratory data analysis on historic shipping trends, container utilization, and route performance to identify optimization opportunities; coordinated with marketing and operations to implement improvements; developed a budget allocation framework that integrated trade lane bookings, media spend, and campaign performance to improve ROI.

Head of Paid Media at Gripped

February 1, 2024 - March 1, 2025

Led and scaled multi-channel GTM strategies leveraging ABM tools, CRM, and campaign data to identify high-intent audiences and drive cohesive growth in lead volume and customer acquisition; aligned paid media with revenue targets and delivered actionable sales intelligence to optimize outbound flows.

Senior Paid Search Executive at Mindshare (WPP)

July 1, 2021 - February 28, 2022

Managed Dyson client portfolio; delivered paid search strategies across Google/Bing and other networks; collaborated with analytics and creative teams to optimize campaigns and improve ROI.

Paid Search Executive at Mindshare (WPP)

February 1, 2020 - July 31, 2021

Developed and managed paid search campaigns for Dyson; executed optimization tactics; partnered with cross-functional teams to improve efficiency and ROI.

Paid Search Executive at Manning Gottlieb (OMD)

February 1, 2020 - July 31, 2021

Paid search campaigns for Virgin Media and other clients; optimization, bidding strategy, and performance reporting to drive ROAS and efficiency.

Paid Media Manager at Velocity Partners

February 1, 2022 - February 29, 2024

Developed and scaled GTM strategies across multi-channel paid media; integrated with search, social and programmatic channels; managed multi-market campaigns with monthly budgets surpassing £1.5M, delivering improved pipeline and revenue growth.