Available to hire
I’m a Delhi-based marketing professional with a Bachelor of Management Studies from the University of Delhi. Over the past few years, I’ve led multi-channel growth campaigns for B2B SaaS and EdTech brands, built community programs, and driven engagement and signups through content, webinars, and influencer collaborations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to deliver measurable results.
Passionate about CRO, content marketing, and personal branding, I design go-to-market plans, run experiments, and optimize campaigns end-to-end to boost brand visibility and customer acquisition across US, Europe, and APAC regions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Social Media Marketer - B2B SaaS at Writesonic
December 1, 2024 - July 1, 2025Led multi-channel growth campaigns (webinars, Product Hunt, co-branding, community building) for B2B SaaS, using HubSpot to track and nurture leads in the US & European region. Executed A/B tests for website and email campaigns via GA4 and Mailchimp to drive improvements in CRO and user engagement. Supported landing page pricing experiments under mentor guidance by leveraging Hotjar insights and GA4 path analysis to identify drop-offs and enhance CRO. Boosted brand and founder visibility via viral storytelling, personal branding, content marketing and a high-engagement B2B newsletter; conducted user persona research and crafted agency outreach & creator programs to increase awareness and signups.
Brand Marketing Associate at GreyB
August 1, 2023 - November 1, 2024Led brand marketing initiatives across digital and offline channels using HubSpot, Meta Suite, Canva & Google Ads, resulting in increased brand visibility and a 55% boost in program participation. Led GTM strategies and coordinated events with a reach of over 35,000 people, resulting in a 55% increase in program participation. Led community management efforts across multiple platforms, driving a 25% increase in follower engagement rates and 4,000 member growth through strategic content planning and email marketing.
Lead Generation Intern at AeroLeads
April 1, 2023 - June 1, 2023Executed LinkedIn Marketing Campaigns using Sales Navigator and Salesforce, boosting awareness and sign up rate by 20% in US, European and UAE region. Coordinated Email Marketing for 10% higher repeat business.
Marketing Analyst Intern at CapSign
September 1, 2022 - January 1, 2023Executed and managed marketing & SEO campaigns, including social media, video, email, community, influencer marketing, content marketing & Performance Marketing campaigns resulting in 15% user engagement. Used tools like Google Ads, Facebook Ads, MailChimp, Brevo, Zoho, Medium, Canva, Automation tools.
Talent Acquisition Intern at Lakme
March 1, 2022 - May 1, 2022Sourced 500 leads on LinkedIn & Naukri for marketing & tech roles & helped in Influencer Marketing lead discovery.
Social Media Marketing Intern at Preplaced
September 1, 2021 - January 1, 2022Collaborated with Digital Marketing team to achieve 4k Instagram followers, 6k LinkedIn followers, and a 2.5k community in 2 months. Developed viral Video Marketing strategy (30 reels, 10 YT videos) resulting in 500k views in 2.5 weeks. Led Content Marketing, Email Marketing, Influencer Marketing, and Community Management.
Social Media Marketing Intern at Unacademy
June 1, 2021 - August 1, 2021Increased YouTube SEO & brand awareness, resulting in 12% higher video view rate. Led Shoot & Video Production Team for interviews & shows as content member.
Social Media Marketing Intern at AstroTalk
March 1, 2021 - May 1, 2021Created bi-weekly trend analysis reports on Excel, researching competitors for content strategy. Assisted in social media management, content creation, influencer marketing, and community management achieving a 20% engagement rate increase in 2 months.
Talent Acquisition Intern at EY
January 1, 2022 - February 1, 2022Conducted market research, using data analysis to form hiring campaigns & hired people using Naukri in tech department.
Marketing & Community Manager at Dualmint
August 1, 2022 - PresentManaged Discord user base of 4500 members and oversaw Twitter following of 8K followers to drive web3, crypto & NFT community engagement, raising online brand visibility and engagement rate by 44%. Did co-branded collaboration with other Crypto and Web3 brands to boost engagement.
Social Media Marketer (Remote B2B SaaS) at Writesonic
December 1, 2024 - July 1, 2025Led multi-channel growth campaigns (webinars, Product Hunt, co-branding, community-building) for B2B SaaS, using HubSpot to track and nurture US & European leads. Executed A/B tests for website and email campaigns via GA4 and Mailchimp to improve CRO and user engagement. Supported landing page pricing experiments with Hotjar and GA4 path analysis to reduce drop-offs. Boosted brand and founder visibility through storytelling, personal branding, content marketing, and a high-engagement B2B newsletter; conducted user persona research and crafted agency outreach and creator programs to increase awareness and signups.
F&B Brand Management Intern at JEWELS
January 1, 2023 - April 1, 2023Managed team, executed influencer, SEO and digital campaigns. Handled Shopify management and enhanced CEO’s LinkedIn personal brand, boosting awareness by 20%. Strengthened brand identity and customer loyalty by 15%.
Fintech Marketing Analyst Intern at CapSign
September 1, 2022 - January 1, 2023Executed and managed marketing & SEO campaigns, including social media, video, email, community, influencer and content marketing, plus Performance Marketing, achieving 15% user engagement. Used tools such as Google Ads, Facebook Ads, MailChimp, Brevo, Zoho, Medium, Canva, and automation tools.
F&B Talent Acquisition Intern at Lakme
March 1, 2022 - May 1, 2022Sourced 500 leads on LinkedIn & Naukri for marketing & tech roles and assisted in Influencer Marketing lead discovery.
EdTech Social Media Marketing Intern at Preplaced
September 1, 2021 - January 1, 2022Collaborated with the digital marketing team to achieve substantial social growth; developed viral video marketing strategy (30 reels, 10 YouTube videos) resulting in significant views; led content, email, influencer marketing and community management; leveraged tools such as Notion, Plannable, Inshot, Canva, ClickUp, Creator & YouTube Studio, and Google Analytics.
EdTech Social Media Marketing Intern at Unacademy
June 1, 2021 - August 1, 2021Increased YouTube SEO & brand awareness, achieving 12% higher video view rate. Led shoot & video production for interviews and shows; utilized YouTube-related tools and analytics.
TA Intern at EY
January 1, 2022 - February 1, 2022Conducted market research and data-driven hiring campaigns; supported recruitment in the tech department.
Education
Bachelor of Management Studies at University of Delhi
January 11, 2030 - June 1, 202312th Grade - PCM at Shanti Public HR. Sec. School (CBSE)
January 11, 2030 - March 1, 201910th Grade at Vandana Convent School (CBSE)
January 11, 2030 - March 1, 2017Bachelor of Management Studies at University of Delhi
January 11, 2030 - June 1, 202312th Grade - PCM at Shanti Public HR. Sec. School (CBSE)
January 11, 2030 - March 1, 201910th Grade at Vandana Convent School (CBSE)
January 11, 2030 - March 1, 2017Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Other, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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