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Hi, I'm Lori Thayer. I'm a highly motivated and curious design professional with a track record of exceeding goals through solid visual communications for business, government, and non-profit organizations. I enjoy creating brands and brand-based solutions for promotional materials and multichannel marketing campaigns, and I bring strong communication, organization, writing, and leadership skills to every project. I'm a passionate learner with exceptional attention to detail. Currently I run Design on Demand in the Washington DC area, delivering freelance graphic design, branding and illustration services to clients in the Greater Washington area. Ten percent of my proceeds support mental health research. In my work for the Department of Defense, USAID, Tower Bridge, libraries and educational organizations, I've led brand development, produced print and digital assets, and ensured accessibility and brand consistency across multiple channels.…Hi, I'm Lori Thayer. I'm a highly motivated and curious design professional with a track record of exceeding goals through solid visual communications for business, government, and non-profit organizations. I enjoy creating brands and brand-based solutions for promotional materials and multichannel marketing campaigns, and I bring strong communication, organization, writing, and leadership skills to every project. I'm a passionate learner with exceptional attention to detail. Currently I run Design on Demand in the Washington DC area, delivering freelance graphic design, branding and illustration services to clients in the Greater Washington area. Ten percent of my proceeds support mental health research. In my work for the Department of Defense, USAID, Tower Bridge, libraries and educational organizations, I've led brand development, produced print and digital assets, and ensured accessibility and brand consistency across multiple channels.

Lori Thayer

Graphic Designer, Brand Designer, Illustrator, +1

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Hi, I'm Lori Thayer. I'm a highly motivated and curious design professional with a track record of exceeding goals through solid visual communications for business, government, and non-profit organizations. I enjoy creating brands and brand-based solutions for promotional materials and multichannel marketing campaigns, and I bring strong communication, organization, writing, and leadership skills to every project. I'm a passionate learner with exceptional attention to detail. Currently I run Design on Demand in the Washington DC area, delivering freelance graphic design, branding and illustration services to clients in the Greater Washington area. Ten percent of my proceeds support mental health research. In my work for the Department of Defense, USAID, Tower Bridge, libraries and educational organizations, I've led brand development, produced print and digital assets, and ensured accessibility and brand consistency across multiple channels.…Hi, I'm Lori Thayer. I'm a highly motivated and curious design professional with a track record of exceeding goals through solid visual communications for business, government, and non-profit organizations. I enjoy creating brands and brand-based solutions for promotional materials and multichannel marketing campaigns, and I bring strong communication, organization, writing, and leadership skills to every project. I'm a passionate learner with exceptional attention to detail. Currently I run Design on Demand in the Washington DC area, delivering freelance graphic design, branding and illustration services to clients in the Greater Washington area. Ten percent of my proceeds support mental health research. In my work for the Department of Defense, USAID, Tower Bridge, libraries and educational organizations, I've led brand development, produced print and digital assets, and ensured accessibility and brand consistency across multiple channels.

Available to hire

Hi, I’m Lori Thayer. I’m a highly motivated and curious design professional with a track record of exceeding goals through solid visual communications for business, government, and non-profit organizations. I enjoy creating brands and brand-based solutions for promotional materials and multichannel marketing campaigns, and I bring strong communication, organization, writing, and leadership skills to every project. I’m a passionate learner with exceptional attention to detail.

Currently I run Design on Demand in the Washington DC area, delivering freelance graphic design, branding and illustration services to clients in the Greater Washington area. Ten percent of my proceeds support mental health research. In my work for the Department of Defense, USAID, Tower Bridge, libraries and educational organizations, I’ve led brand development, produced print and digital assets, and ensured accessibility and brand consistency across multiple channels.

Skills

Brand Identity

Adobe Illustrator

Logo

Editorial Illustration

Infographic

Experience Level

Brand Identity

Expert

Adobe Illustrator

Expert

Logo

Expert

Editorial Illustration

Expert

Infographic

Expert

Presentation Design

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Owner/Visual Designer at Design on Demand

July 1, 2021 - Present

Freelance graphic design, branding and illustration services to clients in the Greater Washington area. Developed a new brand for Quantico Yacht Club reflecting its military association; deliverables include website development, PowerPoint presentation template, brochure, Newsletter, etc.

Senior Creative Designer at The Bowen Group (DoD MOS programs)

February 1, 2020 - July 1, 2021

Department of Defense support services within MC&FP including multiple programs found on the Military OneSource website. Created flyers, posters, fact sheets, brochures, reports, informational binders, and other collateral. Selected and edited photography for MOS website and collateral. Performed 508 compliance checks. Followed strict military protocol in design process.

Graphic Design and Marketing Specialist at USAID | LAC Group

March 1, 2019 - February 1, 2020

Created graphic materials for USAID Data Services including printed flyers, Global Announcements, Twitter graphics, all Data Services templates, presentation and website icon library, PowerPoint presentations, infographics, brochures, digital ads, and posters. Developed brand for Data Services and produced key branded art for use on all Data Services materials. Completed international figure illustrations for training videos. Oversaw visual presentation and brand for several websites and dashboards.

Graphic Design, Brand Development at Tower Bridge International Group

September 1, 2017 - December 1, 2018

Created print and digital art including posters, flyers, social media, email blasts. Managed website and multichannel campaign materials. Developed brand strategy for a multiple-brand global company. Led verbal and visual brand development in a Chinese-American collaboration, built trust with target audiences, and elevated the brand in a competitive market. Wrote a strategic marketing plan for the national business model.

Graphic Design, Illustration at CBTeam

April 1, 2017 - September 1, 2017

Created proposal graphics for Rite-Solutions and instructional illustrations for Hatch, Inc., supporting eLearning and tech solutions.

Graphic Design, Brand Development at Pima County Public Library

January 1, 2012 - February 1, 2017

Sole graphic artist for the library system. Designed website pages, social media graphics, brochures, posters, bookmarks, infographics, newspaper ads, bus wrap, facility signs, large format presentations, identity package, badges, business cards, booklets, annual reports, and PowerPoint presentations. Led branding efforts for the 26-branch system and produced a Brand Guide and templates for staff use.

Marketing Manager at ITW Elastek

January 1, 2010 - December 31, 2011

Produced and implemented a new visual brand; updated graphics and maintained a consistent brand across channels. Managed media advertising (radio, TV, internet, print); designed collateral, newsletters, and trade show materials; coordinated with nationwide vendors; oversaw website content management.

Layout Artist / Image Specialist / Interim Manager at Arizona Mail Order / Orchard Brand

January 1, 2004 - December 31, 2010

Developed brand concepts for catalog titles; edited imagery, color correction, and composition; back-end catalog prep and pre-press; managed staff and procedures to improve speed and consistency; produced brand materials.

Co-Owner at A Graphic Solution

January 1, 1995 - December 1, 2004

Co-owned agency serving primarily nonprofit clients; oversaw design and copywriting; generated project estimates and budgets; managed production and daily operations; trained staff; produced fundraising materials.