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I am a marketing operations professional with 5+ years of experience delivering structure, clarity, and reliable execution to fast-paced teams. I excel at coordinating cross-functional initiatives across marketing, sales, and operations to ensure campaigns, content, and projects are delivered on time and aligned with stakeholders. I thrive on improving workflows and building scalable systems that reduce friction, and I am comfortable working across tools with a focus on practical execution, clear communication, and continuous process improvement.…I am a marketing operations professional with 5+ years of experience delivering structure, clarity, and reliable execution to fast-paced teams. I excel at coordinating cross-functional initiatives across marketing, sales, and operations to ensure campaigns, content, and projects are delivered on time and aligned with stakeholders. I thrive on improving workflows and building scalable systems that reduce friction, and I am comfortable working across tools with a focus on practical execution, clear communication, and continuous process improvement.

Hannah Werntz

Marketing Strategist, Product Marketer, Content Strategist, +4

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I am a marketing operations professional with 5+ years of experience delivering structure, clarity, and reliable execution to fast-paced teams. I excel at coordinating cross-functional initiatives across marketing, sales, and operations to ensure campaigns, content, and projects are delivered on time and aligned with stakeholders. I thrive on improving workflows and building scalable systems that reduce friction, and I am comfortable working across tools with a focus on practical execution, clear communication, and continuous process improvement.…I am a marketing operations professional with 5+ years of experience delivering structure, clarity, and reliable execution to fast-paced teams. I excel at coordinating cross-functional initiatives across marketing, sales, and operations to ensure campaigns, content, and projects are delivered on time and aligned with stakeholders. I thrive on improving workflows and building scalable systems that reduce friction, and I am comfortable working across tools with a focus on practical execution, clear communication, and continuous process improvement.

Available to hire

I am a marketing operations professional with 5+ years of experience delivering structure, clarity, and reliable execution to fast-paced teams. I excel at coordinating cross-functional initiatives across marketing, sales, and operations to ensure campaigns, content, and projects are delivered on time and aligned with stakeholders.

I thrive on improving workflows and building scalable systems that reduce friction, and I am comfortable working across tools with a focus on practical execution, clear communication, and continuous process improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Work Experience

International Marketing Specialist at Apparound

October 1, 2024 - Present

Drive brand awareness and market expansion across Europe and the US for a B2B SaaS platform. Execute integrated marketing campaigns including SEO, content marketing, email, and hosted events. Optimize HubSpot CRM lifecycle stages and pipeline architecture to improve funnel reporting accuracy. Lead comprehensive data hygiene initiatives, increasing industry segmentation from 27% to 96% and contact role identification from 2% to 70%. Develop automated workflows to synchronize deal stages with contact/company lifecycle progression across multiple pipelines. Build strategic partnerships to enhance market reach and generate qualified opportunities. Monitor market trends and campaign performance, presenting data-driven insights to leadership.

Director of Operations at SearchActions

August 1, 2023 - August 1, 2024

Oversee operations for cybersecurity and compliance clients, ensuring streamlined processes and satisfaction. Architect HubSpot CRM implementations from initial setup through team enablement and optimization. Manage multi-location franchise CRM deployment supporting 10 locations with capacity for 100+ expansion. Design 3-tier patient lifecycle system (Lead Pipeline → Sales Pipeline → Patient Status) reducing at-risk contacts by 93%. Lead complex EHR-to-CRM integration projects, establishing data synchronization protocols and compliance workflows. Develop executive reporting dashboards translating campaign performance into C-level business insights. Conduct staff training and create documentation for consistent CRM data entry and workflow usage.

Marketing Director at SearchActions

August 1, 2019 - August 1, 2023

Managed development of custom WordPress and Shopify websites for a diverse client portfolio. Designed and executed full-service content marketing strategies, including email campaigns and newsletters. Created advanced HubSpot segmentation for targeted nurturing sequences based on industry, role, and engagement. Utilized analytics tools (Google Analytics, SEMrush, Ahrefs, HubSpot) for data-driven campaign optimization. Reconciled complex revenue data and deal records, resolving attribution gaps and improving forecast accuracy. Developed lifecycle marketing strategies driving conversion, activation, retention, and expansion.

Marketing Content Developer at SearchActions

April 1, 2018 - August 1, 2019

Created and optimized SEO-focused content for lead generation and conversion across B2B sectors. Ensured technical SEO best practices and tracked performance using analytics platforms. Developed high-quality copy for websites, blogs, whitepapers, and email marketing materials.

Product Marketing Manager at HarbourSpot

May 1, 2015 - March 1, 2018

Supported product launch strategy and investor outreach for a SaaS boat rental marketplace platform. Developed dual-sided marketing initiatives for supply (owners, marinas) and demand (travelers) segments. Collaborated with development team on product features, UX improvements, and go-to-market strategy. Managed marketing campaigns across digital channels to drive user acquisition and engagement.

Content Marketing Specialist at Synersea

August 1, 2010 - March 1, 2015

Managed client accounts and integrated marketing campaigns across print, web, and mobile channels. Produced strategic copy and content for diverse industries including yachting, technology, medical, and luxury sectors. Coordinated with designers and developers to deliver cohesive brand messaging.

Public Speaking Instructor at Colorado State University

August 1, 2007 - May 1, 2009

Developed and taught public speaking courses to over 150 students per academic year. Designed curriculum focused on academic, business, and public discourse presentation skills. Received nomination for CSU Best Teacher Award.

Marketing Operations & RevOps Lead at SearchActions

November 1, 2025 - Present

Led end-to-end coordination of a multi-location healthcare organization's transition to HubSpot; managed timelines, stakeholders, and cross-functional dependencies across marketing, sales, and operations; standardized workflows for campaigns, lead handling, and internal processes across locations; served as central liaison between technical teams, marketing, and leadership to ensure alignment and on-time delivery across multiple parallel workstreams.

Director of Marketing Operations at SearchActions

August 1, 2023 - August 1, 2024

Oversaw day-to-day marketing and operational workflows, ensuring campaigns, client projects, and internal initiatives were delivered on time and with high quality; built and maintained structured processes for task management, team coordination, and client delivery; acted as central coordination between marketing, technical teams, and clients; led onboarding and training processes and created documentation for consistent execution across teams.

Marketing Operations Manager at HarbourSpot

May 1, 2015 - March 1, 2018

Coordinated marketing and operational initiatives within a startup environment; supported product launch and growth; managed campaigns and partnerships across supply and demand sides; collaborated with founders and developers to translate product features into marketing materials and user-facing content; supported customer experience and backend operations to improve workflows.