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I am a digital marketing and community engagement professional with five years of experience building online communities and managing social media for brands, NGOs, and personal projects. I excel at digital content creation, storytelling, and campaign strategy that drives measurable growth. I am passionate about youth-focused communication, thrive in multicultural teams, and am comfortable juggling multiple priorities with meticulous attention to detail. I am currently pursuing an MPhil in Media and Digital Communications Management in Accra, Ghana, while applying hands-on digital marketing skills to real-world projects.…I am a digital marketing and community engagement professional with five years of experience building online communities and managing social media for brands, NGOs, and personal projects. I excel at digital content creation, storytelling, and campaign strategy that drives measurable growth. I am passionate about youth-focused communication, thrive in multicultural teams, and am comfortable juggling multiple priorities with meticulous attention to detail. I am currently pursuing an MPhil in Media and Digital Communications Management in Accra, Ghana, while applying hands-on digital marketing skills to real-world projects.

Selasi Deede Ayesu Ayivi

Digital Marketer, Content Creator, Social Media Manager, +2

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I am a digital marketing and community engagement professional with five years of experience building online communities and managing social media for brands, NGOs, and personal projects. I excel at digital content creation, storytelling, and campaign strategy that drives measurable growth. I am passionate about youth-focused communication, thrive in multicultural teams, and am comfortable juggling multiple priorities with meticulous attention to detail. I am currently pursuing an MPhil in Media and Digital Communications Management in Accra, Ghana, while applying hands-on digital marketing skills to real-world projects.…I am a digital marketing and community engagement professional with five years of experience building online communities and managing social media for brands, NGOs, and personal projects. I excel at digital content creation, storytelling, and campaign strategy that drives measurable growth. I am passionate about youth-focused communication, thrive in multicultural teams, and am comfortable juggling multiple priorities with meticulous attention to detail. I am currently pursuing an MPhil in Media and Digital Communications Management in Accra, Ghana, while applying hands-on digital marketing skills to real-world projects.

Available to hire

I am a digital marketing and community engagement professional with five years of experience building online communities and managing social media for brands, NGOs, and personal projects. I excel at digital content creation, storytelling, and campaign strategy that drives measurable growth.

I am passionate about youth-focused communication, thrive in multicultural teams, and am comfortable juggling multiple priorities with meticulous attention to detail. I am currently pursuing an MPhil in Media and Digital Communications Management in Accra, Ghana, while applying hands-on digital marketing skills to real-world projects.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketer and Project Lead at Insait Design

February 1, 2025 - October 1, 2025

Developed and implemented digital communication strategies for multiple clients, enhancing their digital presence and engagement. Designed and executed digital campaigns, managing pay-per-click advertising across platforms. Monitored campaign performance through analytics, using data insights to refine strategies and improve outcomes. Coordinated cross-functional teams, allocating resources across creative, marketing, and production units to meet project deadlines. Managed client social media platforms and email communications, maintaining consistent brand messaging.

Executive Assistant & Digital Support at Eunic Productions (Lordina the Soprano)

June 1, 2023 - October 1, 2024

Served as primary liaison between artist and external stakeholders, managing professional correspondence and client relationships. Managed social media platforms and developed content calendars to maintain consistent digital engagement. Tracked social media performance and optimized content based on insights and trends. Coordinated production meetings, maintaining schedules and ensuring timely communication across teams. Handled administrative functions including invoicing, payment processing, and meeting scheduling. Maintained first line of email correspondence, ensuring professional and timely responses.

National Service Person, Public Relations Department at Ministry of Works and Housing, Ghana

November 1, 2021 - August 1, 2022

Monitored news portals and media coverage concerning ministry activities. Drafted press releases and newsworthy content for publication. Coordinated media engagement and stakeholder communication. Supported organisation of ministry exhibitions, press conferences, and official events. Provided frontline client services for ministry visitors and enquiries.

Productions Assistant and Executive Assistant at XL Productions (Miss Excel Plus Ghana)

January 1, 2018 - January 1, 2022

Developed sponsorship proposals and maintained communication with prospective sponsors. Provided executive support to General Manager, managing schedules and correspondence. Managed company social media platforms, maintaining a consistent brand presence. Created compelling digital content to promote posting, storytelling and interactive content formats. Coordinated production activities, including script preparation and shooting schedules. Organised company events, team building activities, and onboarding programmes. Served as liaison between company and clients, ensuring clear communication and service delivery. Managed front desk operations, including client reception and telephone communications.

News Reporter at TV Africa

January 1, 2018 - January 1, 2019

Attended assignments and prepared news reports for broadcast. Researched and wrote news stories for daily bulletins. Monitored news portals for breaking stories and emerging trends. Covered events and programmes for publication.

Content Writer at Sway Africa

January 1, 2018 - January 1, 2019

Researched and wrote entertainment and political articles for online publication. Developed content aligned with editorial standards and audience interests.

Content Writer at SVTV Africa

January 1, 2018 - January 1, 2018

Wrote entertainment articles for online publication. Drafted interview questions and conducted background research for programming.

News Reporter at Kassapa FM

January 1, 2017 - January 1, 2018

Wrote entertainment and political articles for online publication. Managed information flow, monitoring news portals for relevant stories. Covered events and programmes for broadcast and online platforms.

Media and Project Coordinator at XL Trust Aid

January 1, 2023 - Present

Develop and implement strategic communication plans for organisational activities. Manage social media platforms and coordinate media relations. Plan and coordinate events.