Hi, I’m Asaph Sanchez Rojas, an Audio Director and Production Leader with 15+ years of experience creating immersive sonic experiences for museums, premium brands, cultural venues, and symphonic concerts. I specialize in spatial experiences, sound design, and live entertainment, and I bridge creative vision with technical know-how to translate concepts into engaging sonic realities that strengthen a project’s identity. I’ve led multidisciplinary teams for large-scale projects for over five years, coordinating across architecture, programming, animation, and AV to deliver cohesive sonic identities. I’m passionate about designing soundscapes that connect with diverse audiences and elevate brands and institutions on a global stage.

Asaph Sanchez Rojas

Hi, I’m Asaph Sanchez Rojas, an Audio Director and Production Leader with 15+ years of experience creating immersive sonic experiences for museums, premium brands, cultural venues, and symphonic concerts. I specialize in spatial experiences, sound design, and live entertainment, and I bridge creative vision with technical know-how to translate concepts into engaging sonic realities that strengthen a project’s identity. I’ve led multidisciplinary teams for large-scale projects for over five years, coordinating across architecture, programming, animation, and AV to deliver cohesive sonic identities. I’m passionate about designing soundscapes that connect with diverse audiences and elevate brands and institutions on a global stage.

Available to hire

Hi, I’m Asaph Sanchez Rojas, an Audio Director and Production Leader with 15+ years of experience creating immersive sonic experiences for museums, premium brands, cultural venues, and symphonic concerts. I specialize in spatial experiences, sound design, and live entertainment, and I bridge creative vision with technical know-how to translate concepts into engaging sonic realities that strengthen a project’s identity.

I’ve led multidisciplinary teams for large-scale projects for over five years, coordinating across architecture, programming, animation, and AV to deliver cohesive sonic identities. I’m passionate about designing soundscapes that connect with diverse audiences and elevate brands and institutions on a global stage.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Audio Team Leader at COCOLAB
January 1, 2023 - Present
Spearheads experiential audio across 3 to 5 annual projects—museum-scale installations, premium retail experiences, and brand activations—leading creative direction, music composition, and full technical integration of multi-channel systems on site. Serves as the audio authority within high-profile multidisciplinary teams, defining the auditory identity of each spatial experience in close collaboration with creative directors, architects, programmers, and animators. Establishes the creative and technical standards for audio across the studio’s portfolio, including documentation protocols, system calibration, and delivery criteria to ensure consistency at every stage.
Production Manager at Arts Orquesta MX
January 1, 2021 - January 1, 2025
Directed end-to-end production of 100+ concerts in venues with 2,000 to 5,000 capacity, coordinating across audio, lighting, staging, video, artist hospitality, and logistics. Developed and managed production budgets across four seasons, optimizing technical, artistic, and human resources in collaboration with conductors, soloists, and audiovisual teams while maintaining consistent quality standards.
Digital Marketing Director at Arts Orquesta MX
January 1, 2021 - January 1, 2025
Designed and executed the digital marketing strategy for 120+ symphonic events, generating $30M MXN in total ticket revenue across four seasons.
Independent Artist & Producer at Self-Directed
January 1, 2009 - Present
Designed and integrated the complete sonic experience of ODISEA MÉXICO, a large-format multimedia spectacle—the largest-scale project in independent production work. Artistic director and producer of 15+ releases, accumulating over 1.7M Spotify streams, 10,000 monthly active listeners, and editorial coverage in Filter, Indie Rocks, and Marvin. Lead the creative and sonic identity of ambient, electronic, and experimental projects with international touring and performances at Mutek MX, SXSW, Boiler Room, Festival Cervantino, Mallorca Live, and FIMU (France). Conceptualized, designed, and directed live show production for touring projects, integrating sonic narrative, dramaturgical structure, and audiovisual elements. Commissioned as composer and sound designer for FOTOMÉXICO, Abierto Mexicano de Diseño, and Cinetekton.

Education

B.A. in Saxophone Performance at Universidad Nacional Autónoma de México (UNAM)
January 11, 2030 - January 1, 2016
B.A. in Financial Economics at Escuela Bancaria y Comercial
January 11, 2030 - January 1, 2009

Qualifications

IBERMUSICAS Mobility Grant
January 1, 2020 - March 25, 2026
EIGC — International Field Recording Encounter
January 1, 2022 - March 25, 2026
Diplomado en Creación Sonora con Nuevas Tecnologías
January 11, 2030 - March 25, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Other