Noam Bahar

Senior Product Designer & Product Manager at Freelance

Led end-to-end UX/UI and product delivery across B2B SaaS and security-sensitive systems (Fleet Tracker, THLS, IDF software), partnering with Product and Engineering teams. Rebuilt 30+ year legacy operational system from scratch for the IDF, reducing manual steps and operational friction by ~20-30%. Designed core platform for ship and port security event tracking, including data-heavy workflows and real-time monitoring experiences.

Lead UX/UI Designer & Product Manager at Urban AI

Led end-to-end product strategy and UX/UI for municipal AI and BISaaS products used by 30+ municipalities. Directed design and delivery across research, launch, and developer hand-off; designed role-based user journeys and auditable activity logs (permissions, approvals, traceable logs). Built scalable design system; improved workflow efficiency by 25% and reduced design-to-dev time by 20%.