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Hi there! I’m Hassan Haider Ali Asad, a proactive final-year student at LUMS pursuing a BSc (Hons.) in Economics & Politics with hands-on experience in sales, marketing, and corporate relations. Through internships at PepsiCo and Sequerra Global, I’ve built data-driven insights, strengthened retailer partnerships, and helped drive brand engagement. As Vice President – Corporate Relations at RadioLUMS, I lead sponsorships, coordinate events, and grow strategic partnerships while contributing to the society’s financial health. Beyond work, I’ve led policy research initiatives and youth engagement programs at LUMS, including the Policy Research Initiative and Ambassadors for Change. I enjoy turning ideas into measurable outcomes, collaborating across teams, and exploring the intersection of economics, politics, and communications. I’m eager to apply analytical thinking and strategic communication to mission-driven organizations.…Hi there! I’m Hassan Haider Ali Asad, a proactive final-year student at LUMS pursuing a BSc (Hons.) in Economics & Politics with hands-on experience in sales, marketing, and corporate relations. Through internships at PepsiCo and Sequerra Global, I’ve built data-driven insights, strengthened retailer partnerships, and helped drive brand engagement. As Vice President – Corporate Relations at RadioLUMS, I lead sponsorships, coordinate events, and grow strategic partnerships while contributing to the society’s financial health. Beyond work, I’ve led policy research initiatives and youth engagement programs at LUMS, including the Policy Research Initiative and Ambassadors for Change. I enjoy turning ideas into measurable outcomes, collaborating across teams, and exploring the intersection of economics, politics, and communications. I’m eager to apply analytical thinking and strategic communication to mission-driven organizations.

Hassan Haider Ali Asad

Content Creator, Marketing Strategist, Brand Strategist, +2

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Hi there! I’m Hassan Haider Ali Asad, a proactive final-year student at LUMS pursuing a BSc (Hons.) in Economics & Politics with hands-on experience in sales, marketing, and corporate relations. Through internships at PepsiCo and Sequerra Global, I’ve built data-driven insights, strengthened retailer partnerships, and helped drive brand engagement. As Vice President – Corporate Relations at RadioLUMS, I lead sponsorships, coordinate events, and grow strategic partnerships while contributing to the society’s financial health. Beyond work, I’ve led policy research initiatives and youth engagement programs at LUMS, including the Policy Research Initiative and Ambassadors for Change. I enjoy turning ideas into measurable outcomes, collaborating across teams, and exploring the intersection of economics, politics, and communications. I’m eager to apply analytical thinking and strategic communication to mission-driven organizations.…Hi there! I’m Hassan Haider Ali Asad, a proactive final-year student at LUMS pursuing a BSc (Hons.) in Economics & Politics with hands-on experience in sales, marketing, and corporate relations. Through internships at PepsiCo and Sequerra Global, I’ve built data-driven insights, strengthened retailer partnerships, and helped drive brand engagement. As Vice President – Corporate Relations at RadioLUMS, I lead sponsorships, coordinate events, and grow strategic partnerships while contributing to the society’s financial health. Beyond work, I’ve led policy research initiatives and youth engagement programs at LUMS, including the Policy Research Initiative and Ambassadors for Change. I enjoy turning ideas into measurable outcomes, collaborating across teams, and exploring the intersection of economics, politics, and communications. I’m eager to apply analytical thinking and strategic communication to mission-driven organizations.

Available to hire

Hi there! I’m Hassan Haider Ali Asad, a proactive final-year student at LUMS pursuing a BSc (Hons.) in Economics & Politics with hands-on experience in sales, marketing, and corporate relations. Through internships at PepsiCo and Sequerra Global, I’ve built data-driven insights, strengthened retailer partnerships, and helped drive brand engagement. As Vice President – Corporate Relations at RadioLUMS, I lead sponsorships, coordinate events, and grow strategic partnerships while contributing to the society’s financial health.

Beyond work, I’ve led policy research initiatives and youth engagement programs at LUMS, including the Policy Research Initiative and Ambassadors for Change. I enjoy turning ideas into measurable outcomes, collaborating across teams, and exploring the intersection of economics, politics, and communications. I’m eager to apply analytical thinking and strategic communication to mission-driven organizations.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Work Experience

Sales Intern at PepsiCo

July 1, 2025 - August 1, 2025

Analyzed territory sales data to identify underperforming outlets, driving targeted trade activations that increased secondary sales by 15%+ within assigned zones. Optimized distributor route planning and stock allocation using retailer performance insights, reducing stock-outs by 18% and improving on-shelf availability. Strengthened retailer relationships through direct engagement and execution audits, enhancing in-store visibility and brand penetration.

Marketing and Communications Intern at Sequerra Global

August 1, 2025 - November 1, 2025

Conducted market and stakeholder analysis to refine brand positioning strategies, driving a 25% increase in engagement across targeted campaigns. Developed performance-driven communication frameworks aligned with measurable KPIs, improving campaign conversion rates by 20%+. Coordinated cross-functional execution to ensure strategic alignment between marketing messaging and business growth objectives.

Vice President – Corporate Relations at RadioLUMS

May 1, 2025 - Present

Secured sponsorships from leading brands such as Unilever, CodeNinja, and Furor, enhancing brand collaborations and long-term strategic partnerships, including a PKR 200,000 package from Orient Electronics. Scaled the society’s financial reserves from PKR 100,000+ to PKR 350,000+ (250%+ increase) through strategic revenue generation and disciplined financial management. Managed end-to-end coordination and cultivated strategic relationships with high-profile guests including Ramiz Raja, Shaveer Jafry, and Maria Unera, ensuring seamless event execution and long-term goodwill.