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I am a highly collaborative, customer-focused Content Writer and Strategist who merges business outcomes with user expectations to build meaningful and engaging web experiences. I specialize in web copy/microcopy, storytelling, user research, and interaction design. I lead cross-functional collaboration, craft user-centered content, and mentor teams to deliver measurable outcomes across nonprofit, corporate, and ecommerce contexts.…I am a highly collaborative, customer-focused Content Writer and Strategist who merges business outcomes with user expectations to build meaningful and engaging web experiences. I specialize in web copy/microcopy, storytelling, user research, and interaction design. I lead cross-functional collaboration, craft user-centered content, and mentor teams to deliver measurable outcomes across nonprofit, corporate, and ecommerce contexts.

Wendy Harrell

Content Strategist, Writer, UX Designer, +6

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I am a highly collaborative, customer-focused Content Writer and Strategist who merges business outcomes with user expectations to build meaningful and engaging web experiences. I specialize in web copy/microcopy, storytelling, user research, and interaction design. I lead cross-functional collaboration, craft user-centered content, and mentor teams to deliver measurable outcomes across nonprofit, corporate, and ecommerce contexts.…I am a highly collaborative, customer-focused Content Writer and Strategist who merges business outcomes with user expectations to build meaningful and engaging web experiences. I specialize in web copy/microcopy, storytelling, user research, and interaction design. I lead cross-functional collaboration, craft user-centered content, and mentor teams to deliver measurable outcomes across nonprofit, corporate, and ecommerce contexts.

Available to hire

I am a highly collaborative, customer-focused Content Writer and Strategist who merges business outcomes with user expectations to build meaningful and engaging web experiences. I specialize in web copy/microcopy, storytelling, user research, and interaction design.

I lead cross-functional collaboration, craft user-centered content, and mentor teams to deliver measurable outcomes across nonprofit, corporate, and ecommerce contexts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Freelance Writer, Researcher at 9 Pebble Consulting

May 1, 2024 - Present

Design and write proposals for new business; craft user-friendly web copy for digital and digital-to-print formats; lead research, content and design for various industries; lead remote collaboration sessions to align stakeholders on strategy, outcomes and content delivery.

Senior Experience Analyst at The Nature Conservancy

January 1, 2016 - Present

Led research, content and design for a zero-to-launch portfolio management system tracking climate, land, ocean and people outcomes; wrote copy to simplify complex systems for technical and non-technical audiences; defined customer experience strategy via continuous discovery including contextual interviews and competitive analysis; led discovery and design of the Asia Pacific Science and Conservation Data Repository; created a multi-channel roadmap to build synergy across internal and external-facing products; authored a content strategy and roadmap to educate partners on new conservation methodology.

User Experience Designer at The Nature Conservancy

October 1, 2013 - January 31, 2016

Optimized data entry processes increasing adoption by 40%; designed interactive prototypes for desktop and mobile experiences for Finance, Legal and Donor Relations teams; led discovery and user research to inform cloud-based data storage needs among conservation and science teams.

E-Commerce Conversion and Optimization Lead at Keurig/GMCR

March 1, 2008 - August 31, 2013

UX designer and researcher on Keurig/Green Mountain Coffee’s B2C and B2B products; defined and improved key functionality on family of D2C ecommerce platforms, growing online revenue from $49M to $600M; led subscription sign-up and renewal process increasing new subscribers by 20%; redesigned gift card purchase and redemption reducing user errors by 85% and enabling ten-fold growth in membership, revenue and CLV subscriptions; optimized online lead generation increasing conversions by 400%.

Marketing Web Content Analyst at Green Mountain Coffee/GMCR

August 1, 2006 - March 31, 2008

Conducted user research on marketing campaigns pre and post launch to measure copy efficacy; established a calendar bug reporting process and managed QA to troubleshoot site errors for B2C and B2B; collaborated with marketing leads and digital designers to build message architecture, voice, tone and branding.

Associate Editor at Cardinal Business Media

June 1, 2005 - September 30, 2008

Ghost writer for ophthalmic industry articles; transformed technical research material into reader-friendly features; key decision maker on design, layout and style; conducted market research to inform editorial calendars.

Writer at Spirit of Tribe Publishing

June 1, 2002 - September 30, 2005

Published a bi-monthly integrative health journal; authored informational feature articles and consumer-friendly news articles; designed, wrote and edited copy for print ads, brochures and point-of-purchase materials for small businesses.