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I am a AI-driven Digital Marketer with 5+ years of experience building performance-led growth across paid media, analytics, CRO, and automation. I specialize in GA4 configuration, GTM event tracking, and AI-assisted marketing workflows. I’ve managed multi-million-dollar ad spends, optimizing acquisition costs, retention, and revenue impact through data-driven strategies. In my day-to-day, I partner with cross-functional teams to design and execute full-funnel campaigns, implement robust measurement, and continuously test creative and messaging to maximize ROAS and scale growth.…I am a AI-driven Digital Marketer with 5+ years of experience building performance-led growth across paid media, analytics, CRO, and automation. I specialize in GA4 configuration, GTM event tracking, and AI-assisted marketing workflows. I’ve managed multi-million-dollar ad spends, optimizing acquisition costs, retention, and revenue impact through data-driven strategies. In my day-to-day, I partner with cross-functional teams to design and execute full-funnel campaigns, implement robust measurement, and continuously test creative and messaging to maximize ROAS and scale growth.

Faizan Rao

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a AI-driven Digital Marketer with 5+ years of experience building performance-led growth across paid media, analytics, CRO, and automation. I specialize in GA4 configuration, GTM event tracking, and AI-assisted marketing workflows. I’ve managed multi-million-dollar ad spends, optimizing acquisition costs, retention, and revenue impact through data-driven strategies. In my day-to-day, I partner with cross-functional teams to design and execute full-funnel campaigns, implement robust measurement, and continuously test creative and messaging to maximize ROAS and scale growth.…I am a AI-driven Digital Marketer with 5+ years of experience building performance-led growth across paid media, analytics, CRO, and automation. I specialize in GA4 configuration, GTM event tracking, and AI-assisted marketing workflows. I’ve managed multi-million-dollar ad spends, optimizing acquisition costs, retention, and revenue impact through data-driven strategies. In my day-to-day, I partner with cross-functional teams to design and execute full-funnel campaigns, implement robust measurement, and continuously test creative and messaging to maximize ROAS and scale growth.

Available to hire

I am a AI-driven Digital Marketer with 5+ years of experience building performance-led growth across paid media, analytics, CRO, and automation. I specialize in GA4 configuration, GTM event tracking, and AI-assisted marketing workflows. I’ve managed multi-million-dollar ad spends, optimizing acquisition costs, retention, and revenue impact through data-driven strategies.

In my day-to-day, I partner with cross-functional teams to design and execute full-funnel campaigns, implement robust measurement, and continuously test creative and messaging to maximize ROAS and scale growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Performance Marketing Manager at IMM Corporate - Khudi Ventures (Backed by Jung Media Group)

May 1, 2025 - Present

Owned paid acquisition and growth initiatives for app-based products across Meta, Google, Apple Search Ads, and organic channels. Achievements include increasing female user ratio from 6% to 24% within 3 months; reducing CPI by 15% using UGC, influencer-led creatives, and AI-assisted content strategies; introducing a one-time subscription model to boost organic payments; improving app store rating from 3.4 to 3.9; growing 3,000+ organic social followers in 2.5 months; configuring GA4 properties and implementing custom event tracking using GTM; identifying funnel drop-offs and optimizing onboarding; building AI-assisted creative testing frameworks; implementing attribution tracking aligned with in-app revenue events.

Digital Marketing Manager at Hoopoe Communications

February 1, 2024 - April 1, 2025

Led full-funnel digital marketing execution for multiple brands; designed and executed campaigns across Meta and Google; managed media planning and cross-functional coordination; designed retargeting strategies across multiple touchpoints driving higher conversions; resolved pixel issues, access permissions, and e-commerce feeds; presented campaign performance insights and optimization recommendations to stakeholders; implemented structured tracking across GA4 and GTM for onboarding steps, subscription activations, and micro-conversions; improved onboarding flow to reduce friction; built AI-assisted creative testing frameworks and attribution tracking aligned with revenue events.

Assistant Digital Marketing Manager at Shopistan

June 1, 2022 - February 1, 2024

Created monthly media plans across multiple digital platforms for e-commerce brands; managed and optimized paid media budgets exceeding USD 2M across multiple brands; managed full-funnel campaigns and media planning; conducted inventory analysis, audience research, and sales forecasting to support growth; implemented GA4 and GTM tracking (form submissions, scroll tracking, button clicks) and built Looker Studio dashboards for revenue attribution; led cross-functional collaboration between marketing, design, and development to reduce funnel friction.

Digital Marketing Consultant at EsSentia

February 1, 2024 - October 1, 2024

Managed comprehensive marketing campaigns resulting in brand growth; directed merchandising efforts for product placement on the website; supervised and optimized social media activities to enhance brand engagement; conducted search intent research and keyword clustering to align paid and organic strategy; supported on-page SEO optimization for product and landing pages; developed audience segmentation frameworks aligned with buyer journeys.

Digital Marketing Executive at HerbsAsia

November 1, 2023 - October 1, 2024

Managed comprehensive marketing campaigns resulting in brand growth; coordinated professional product UGC videos and brand videos to increase awareness; supervised and optimized social media activities to enhance brand engagement; conducted search intent research and keyword clustering to align paid and organic strategy; supported on-page SEO optimization for product and landing pages; developed audience segmentation frameworks aligned with buyer journeys.

Digital Marketing Associate at Mauj Group

June 1, 2021 - May 1, 2022

Designed and developed multiple Shopify eCommerce websites and developed a marketing strategy; maximized sales and profitability by optimizing brand and product presentation across the online presence (keyword research and pricing tactics); managed product design and development end-to-end to capture the market and engage customers.