Hi, I’m Stephanie Ann Ferguson. I’m a dynamic Creative Copywriter with 15+ years of experience driving conversions and engagement. I spearhead innovative digital content strategies and craft compelling narratives that consistently boost brand engagement. I’m highly skilled in advanced SEO optimization and cross-platform storytelling, with a proven track record of elevating client conversion rates by an average of +20%. I excel at translating complex concepts into impactful, results-driven messaging across diverse industries. I’ve published work in Brides Magazine (2017), Elsie Road Magazine (2018), and Love What Matters (2020). I’ve built a career as a versatile brand and content specialist, blending copy and design to deliver cohesive branding and storytelling across B2B and B2C channels. I love collaborating with cross-functional teams to launch compelling campaigns, fresh product narratives, and engaging social content that resonates with audiences and drives measurable growth.

Stephanie Ann Ferguson

Hi, I’m Stephanie Ann Ferguson. I’m a dynamic Creative Copywriter with 15+ years of experience driving conversions and engagement. I spearhead innovative digital content strategies and craft compelling narratives that consistently boost brand engagement. I’m highly skilled in advanced SEO optimization and cross-platform storytelling, with a proven track record of elevating client conversion rates by an average of +20%. I excel at translating complex concepts into impactful, results-driven messaging across diverse industries. I’ve published work in Brides Magazine (2017), Elsie Road Magazine (2018), and Love What Matters (2020). I’ve built a career as a versatile brand and content specialist, blending copy and design to deliver cohesive branding and storytelling across B2B and B2C channels. I love collaborating with cross-functional teams to launch compelling campaigns, fresh product narratives, and engaging social content that resonates with audiences and drives measurable growth.

Available to hire

Hi, I’m Stephanie Ann Ferguson. I’m a dynamic Creative Copywriter with 15+ years of experience driving conversions and engagement. I spearhead innovative digital content strategies and craft compelling narratives that consistently boost brand engagement. I’m highly skilled in advanced SEO optimization and cross-platform storytelling, with a proven track record of elevating client conversion rates by an average of +20%. I excel at translating complex concepts into impactful, results-driven messaging across diverse industries. I’ve published work in Brides Magazine (2017), Elsie Road Magazine (2018), and Love What Matters (2020).

I’ve built a career as a versatile brand and content specialist, blending copy and design to deliver cohesive branding and storytelling across B2B and B2C channels. I love collaborating with cross-functional teams to launch compelling campaigns, fresh product narratives, and engaging social content that resonates with audiences and drives measurable growth.

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Language

English
Fluent

Work Experience

Freelance Copywriter + Branding at Self-Employed
January 1, 2010 - Present
Created copy and design marketing materials for over 75 indie and corporate beauty brands, including product descriptions, product reviews, maker interviews, long and short form copy (B2B/B2C), social media, scripts, SEO, newsletters, press releases and more. Integrated copy and design elements to generate a sustained average 20-27% increase in overall traffic and customer engagement. Led development of an organic skin care and makeup line, maintained wholesale/private label client relationships, and managed websites and branding collateral.
Brand Ambassador at BWX USA
January 1, 2013 - January 1, 2020
Collaborated with marketing and inventory teams to acquire new hosts and clients. Communicated with store managers to plan events and promote products. Wrote copy and designed communications for ambassadors and store teams. Maintained an average conversion rate of 40% at demos/presentations.
Social Media Director | Campus Leader at Focus Church
January 1, 2018 - January 1, 2020
Monitored social media trends for church and other nonprofit organizations to inform brand strategy. Created brand identity materials, long and short form copy, design elements and training materials for online use, including social posts, templates and posting schedules. Trained a team of 5 on creating/writing social posts and monitored activity via Slack.
Designer / Copywriter at Path Changers
January 1, 2019 - January 1, 2020
Created and managed brand identity collateral for a nonprofit organization specializing in kids who age out of the foster care system.
Copywriter | Judge at Cert Clean
January 1, 2018 - January 1, 2020
Wrote B2B and B2C short/long copy for beauty products and brands. Held a board position for ranking and rewarding clean beauty brands and products among peers. Collaborated with owner and marketing team on product posting schedules.
Branding / Copywriting at Nora & Nicky’s
January 1, 2016 - January 1, 2018
Provided branding identity consulting (social media, print, voice, PR, packaging). Designed and wrote copy for Grand Opening press release, developed social media branded packages, and created/sold a private beauty label for the boutique. Planned events and strategy to maximize customer satisfaction.
Resident Artist / Copywriter at Red Apple Lipstick
January 1, 2011 - January 1, 2013
Co-wrote and edited short/long copy for website, business articles and e-books. Served as consultant and resident artist for product collaborations, demos, customer communications and online presence; led event planning and execution.
Resident Artist / Trainer / Copywriter at Bare Minerals
January 1, 2011 - January 1, 2013
Resident artist, trainer for onboarding new artists; wrote engaging copy for the mall website; created content and visuals for special events and customer communications; managed high levels of customer satisfaction and retention; involved in event planning and budgeting.

Education

BA in Communications at Liberty University
January 1, 1999 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Non-Profit Organization, Education