I'm Priya Pandey, a Digital Marketing & Performance Marketing Specialist with 5+ years of experience, including 3 years in paid media and MarTech. I have managed end-to-end paid media campaigns across Google, Meta, LinkedIn, and Twitter to drive conversions, ROI, and customer acquisition, with budgets ranging from ₹50K to ₹30L. I bring a strong MarTech and automation background, executing retention and engagement campaigns across email, WhatsApp, RCS, web push, and in-app channels using platforms like Netcore Cloud. My work emphasizes data-driven analytics, reporting, A/B testing, and ROI optimization, enabling growth for brands across diverse industries and client success outcomes.

I'm Priya Pandey, a Digital Marketing & Performance Marketing Specialist with 5+ years of experience, including 3 years in paid media and MarTech. I have managed end-to-end paid media campaigns across Google, Meta, LinkedIn, and Twitter to drive conversions, ROI, and customer acquisition, with budgets ranging from ₹50K to ₹30L. I bring a strong MarTech and automation background, executing retention and engagement campaigns across email, WhatsApp, RCS, web push, and in-app channels using platforms like Netcore Cloud. My work emphasizes data-driven analytics, reporting, A/B testing, and ROI optimization, enabling growth for brands across diverse industries and client success outcomes.

Available to hire

I’m Priya Pandey, a Digital Marketing & Performance Marketing Specialist with 5+ years of experience, including 3 years in paid media and MarTech. I have managed end-to-end paid media campaigns across Google, Meta, LinkedIn, and Twitter to drive conversions, ROI, and customer acquisition, with budgets ranging from ₹50K to ₹30L.

I bring a strong MarTech and automation background, executing retention and engagement campaigns across email, WhatsApp, RCS, web push, and in-app channels using platforms like Netcore Cloud. My work emphasizes data-driven analytics, reporting, A/B testing, and ROI optimization, enabling growth for brands across diverse industries and client success outcomes.

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Language

English
Advanced
Hindi
Advanced

Work Experience

Senior Customer Support Manager at Zama Organics
June 1, 2025 - November 1, 2025
E-commerce operations and performance support, overseeing Shopify order operations and fulfillment coordination; led omnichannel customer engagement across WhatsApp, email, and social media to improve response SLAs and issue resolution times; conducted customer feedback analysis to generate data-driven insights for retention initiatives and product marketing; supported product performance and retention marketing, contributing to seasonal growth of Ladakh apricots; maintained dashboards and campaign performance trackers for data-driven decision making.
Product Manager Intern – Marketing Technology at Netcore Cloud Pvt. Ltd.
February 1, 2025 - May 1, 2025
SaaS product development support for MarTech products focused on customer engagement and retention; planned and executed omnichannel campaigns across email, WhatsApp, RCS, web push, and in-app notifications; conducted user segmentation and campaign setup for targeted retention; performed market and competitive analysis to support product readiness and go-to-market strategies.
Client Success Manager – Digital Media at Black Coffee Media Pvt. Ltd.
February 1, 2024 - September 1, 2024
Managed client relationships and digital media strategies for brands; planned, executed, and optimized paid media campaigns across Google Ads and Meta platforms to improve ROI; delivered performance insights and ensured alignment with client objectives.
Digital Media Planner at Flying Cursor Interactive Pvt. Ltd.
April 1, 2023 - November 1, 2023
Developed data-driven digital marketing strategies for clients; managed large-scale paid media campaigns across Google, Meta, LinkedIn, and Twitter with budgets up to ₹30L; created media plans and performance reports for platforms like Paytm, IndiaMART, MIQ, and Httpool; provided optimization recommendations.
Management Trainee – Digital Media (Paid Ads) at Publicis Media
April 1, 2022 - April 1, 2023
Managed performance and brand awareness campaigns across Google Ads and Meta Ads for clients such as Nykaa, Vadilal, Jeep, and Bemasterly; performed media planning, optimization, and reporting to drive improvements in CPC, CTR, and conversions.
Digital Marketing Intern at Ideaonce.com (Snapied.com)
January 1, 2022 - February 1, 2022
Managed Google Search and Display campaigns; produced SEO-friendly content and supported early-stage digital marketing strategy with market research and competitive analysis.
Office Admin & HR Operations at Shri Siddhivinayak Enterprise
January 1, 2018 - February 1, 2020
Handled office administration, vendor coordination, inventory, courier management, and scheduling; supported HR operations (onboarding, exits, payroll, appraisals) and financial tasks with high accuracy.

Education

Postgraduate Certification in Digital Marketing and Communications (Marketing Analytics) at MICA & UpGrad
January 1, 2021 - March 26, 2026
Bachelor of Management Studies at Mumbai University
January 1, 2017 - March 26, 2026
Pursuing Brahmastra Advanced Digital Marketing Program at Infinite Vision
January 1, 2026 - March 26, 2026
Pursuing Advanced Digital Marketing Program at Infinite Vision (Brahmastra Advanced Digital Marketing Program)
January 1, 2026 - March 26, 2026
Postgraduate Certification in Digital Marketing and Communications (Marketing Analytics) at MICA & UpGrad
January 1, 2021 - March 26, 2026
Bachelor of Management Studies at Mumbai University
January 11, 2030 - January 1, 2017

Qualifications

Social Media Marketing
January 1, 2022 - January 1, 2024
Content Marketing Fundamentals
January 1, 2022 - January 1, 2023
Airtribe Product Management Launchpad
January 11, 2030 - July 1, 2023
Inbound Marketing
January 1, 2021 - January 1, 2023
Google Ads Search Certification
January 1, 2021 - January 1, 2022
Google Ads Video Certification
January 1, 2023 - January 1, 2024
Google My Business Certification
January 1, 2021 - March 26, 2026
Social Media Marketing
January 1, 2022 - January 1, 2024
Content Marketing Fundamentals
January 1, 2022 - January 1, 2023
Airtribe Product Management Launchpad
July 1, 2023 - March 26, 2026
Inbound Marketing
January 1, 2021 - January 1, 2023
Google Ads Search Certification
January 1, 2021 - January 1, 2022
Google Ads Video Certification
January 1, 2023 - January 1, 2024
Google My Business Certification
January 1, 2021 - March 26, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Other