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I'm a Creative Production Lead specializing in FM CG packaging and product development, with 7 years of experience turning concepts into production-ready packaging. I lead end-to-end packaging initiatives, coordinating prepress, material selection, vendor alignment, and ensuring print quality and cost efficiency before mass production. I excel at bridging creative and production teams, keeping outputs practical, consistent, and ready for execution. I’m also involved in e-commerce design and exhibition/visual display development to support brand presence across touchpoints, and I enjoy working across branding, exhibitions, and product displays with a collaborative, hands-on approach.…I'm a Creative Production Lead specializing in FM CG packaging and product development, with 7 years of experience turning concepts into production-ready packaging. I lead end-to-end packaging initiatives, coordinating prepress, material selection, vendor alignment, and ensuring print quality and cost efficiency before mass production. I excel at bridging creative and production teams, keeping outputs practical, consistent, and ready for execution. I’m also involved in e-commerce design and exhibition/visual display development to support brand presence across touchpoints, and I enjoy working across branding, exhibitions, and product displays with a collaborative, hands-on approach.

Khairunisa Baby Setiawan

Creative Director, Packaging Designer, Product Designer, +2

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I'm a Creative Production Lead specializing in FM CG packaging and product development, with 7 years of experience turning concepts into production-ready packaging. I lead end-to-end packaging initiatives, coordinating prepress, material selection, vendor alignment, and ensuring print quality and cost efficiency before mass production. I excel at bridging creative and production teams, keeping outputs practical, consistent, and ready for execution. I’m also involved in e-commerce design and exhibition/visual display development to support brand presence across touchpoints, and I enjoy working across branding, exhibitions, and product displays with a collaborative, hands-on approach.…I'm a Creative Production Lead specializing in FM CG packaging and product development, with 7 years of experience turning concepts into production-ready packaging. I lead end-to-end packaging initiatives, coordinating prepress, material selection, vendor alignment, and ensuring print quality and cost efficiency before mass production. I excel at bridging creative and production teams, keeping outputs practical, consistent, and ready for execution. I’m also involved in e-commerce design and exhibition/visual display development to support brand presence across touchpoints, and I enjoy working across branding, exhibitions, and product displays with a collaborative, hands-on approach.

Available to hire

I’m a Creative Production Lead specializing in FM CG packaging and product development, with 7 years of experience turning concepts into production-ready packaging. I lead end-to-end packaging initiatives, coordinating prepress, material selection, vendor alignment, and ensuring print quality and cost efficiency before mass production.

I excel at bridging creative and production teams, keeping outputs practical, consistent, and ready for execution. I’m also involved in e-commerce design and exhibition/visual display development to support brand presence across touchpoints, and I enjoy working across branding, exhibitions, and product displays with a collaborative, hands-on approach.

Skills

Branding

Experience Level

Branding

Expert

Language

English

Advanced

Work Experience

Creative Operations Lead (Packaging & Product) at Jans Enterprises Corp

January 1, 2025 - Present

Lead end-to-end packaging development from concept to production readiness. Coordinate prep press processes including material selection and vendor alignment. Ensure print quality and cost efficiency before mass production.

Creative Lead & Prep press Coordinator at Jans Enterprises Corp

January 1, 2022 - December 31, 2025

Managed packaging execution and vendor coordination. Led prep press proofing and color accuracy processes. Led exhibition booth and product display development from concept to on-site execution (e.g., Thaife x Anuga Asia, Winter Fancy Food Show, Natural Product Expo West, Sweet & Snack Expo).

Junior & Senior Graphic Designer at Jans Enterprises Corp

January 1, 2019 - December 31, 2022

Contributed to FM CG packaging design and produced print-ready files. Supported branding across multiple channels including catalogs, sell sheets, banners, and social media; collaborated with cross-functional teams to ensure brand consistency.

Packaging Designer Intern at Matari Advertising

January 1, 2017 - December 31, 2017

Developed packaging concepts for FM CG clients and assisted with print-ready production and vendor coordination.

Freelance Graphic Designer & Illustrator at Self-Employed

January 1, 2014 - December 31, 2019

Freelance projects in graphic design and illustration for various clients; built branding, packaging, and marketing collateral.

Digital Marketing & Creative at Addicatea

January 1, 2018 - December 31, 2019

Managed creative team and social media campaigns.

Lecturer’s Assistant (Graduate) at Telkom University

January 1, 2018 - December 31, 2019

Created curriculum and mentored sessions for Studio DKV II (environmental graphic design), Studio DKV III (brand identity), and Studio DKV V (creative business development).