Available to hire
I’m a passionate creative with a deep love for crafting captivating design. I have extensive experience in both digital and print, and I bring a strong creative instinct with a proven ability to visually communicate a brand’s essence.
From developing unique brand identities to designing aesthetically pleasing layouts, I love creating balanced, engaging visuals that align with client objectives. My meticulous attention to detail, strong sense of ownership, and effective time management ensure that every project meets the highest standards and is delivered on time.
Experience Level
Language
Afrikaans
Advanced
English
Advanced
Work Experience
Freelance Graphic Designer / Owner at Sincerely Stone
January 1, 2022 - PresentServed various clients locally and internationally, providing design solutions including brand identities, email & social media artwork, POS materials, social media templates, packaging, & more. Designing & developing stationery products for e-commerce (Hertex Fabrics as main freelance client). Main tasks included: artwork for weekly emailers, internal newsletters, social media, vehicle branding, print management, corporate branding, packaging, in-store branding, product catalogues (digital & print), & web graphics.
In-house Graphic Designer & Art Director at The Velvet Cake Co.
February 1, 2020 - October 1, 2021Provided design & creative direction for the website, social media, digital marketing, packaging, retail branding, advertising, and all in-house collateral and corporate branding. Coordinated and directed product and campaign photoshoots. Conceptualized campaigns for new products and key calendar events (Black Friday, Valentine’s Day, Easter, Christmas). Collaborated closely with the marketing team, including the digital marketing manager, copywriter, and project managers. Retouched product photos for marketing and e-commerce use. Managed freelance designers as required.
Freelance Graphic Designer at Various clients (retainer: The Velvet Cake Co, Neovision Optometrists, Evolve Fitness)
January 1, 2016 - December 31, 2019Provided ongoing freelance graphic design services as a main retainer for several clients, including The Velvet Cake Co, Neovision Optometrists, and Evolve Fitness.
Freelance Graphic Designer at Self-employed / Freelance
January 1, 2014 - December 31, 2016Freelance graphic design work for multiple clients, focusing on brand identities, packaging, stationery, and web graphics.
Education
BTech in Graphic Design at Cape Peninsula University of Technology
January 11, 2030 - January 1, 2006High School Diploma at Stellenberg High School
January 1, 1998 - January 1, 2002Qualifications
Industry Experience
Media & Entertainment, Professional Services, Retail
Experience Level
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