Art Director + Graphic Designer | Campaign Whisperer | Brand Builder. In 3 words: Insightful, Innovative, Curious. I’m a strategic, research-driven creative who loves pushing the limits of the box and, when possible, breaking them (or at least trying). No challenge, no glory. From Delta’s skies to Nintendo’s console and Coca-Cola’s fizz, I design impact. With over a decade of work across advertising, experiential, shopper and retail, digital, and social, I concept, design, and deliver ideas that move people to stop, listen, and take action. I thrive with fearless agencies, boundary-pushing brands, and teams that want an art director who gets strategy and can translate it into scroll-stopping work.

Carina Lucero

Art Director + Graphic Designer | Campaign Whisperer | Brand Builder. In 3 words: Insightful, Innovative, Curious. I’m a strategic, research-driven creative who loves pushing the limits of the box and, when possible, breaking them (or at least trying). No challenge, no glory. From Delta’s skies to Nintendo’s console and Coca-Cola’s fizz, I design impact. With over a decade of work across advertising, experiential, shopper and retail, digital, and social, I concept, design, and deliver ideas that move people to stop, listen, and take action. I thrive with fearless agencies, boundary-pushing brands, and teams that want an art director who gets strategy and can translate it into scroll-stopping work.

Available to hire

Art Director + Graphic Designer | Campaign Whisperer | Brand Builder. In 3 words: Insightful, Innovative, Curious. I’m a strategic, research-driven creative who loves pushing the limits of the box and, when possible, breaking them (or at least trying). No challenge, no glory.

From Delta’s skies to Nintendo’s console and Coca-Cola’s fizz, I design impact. With over a decade of work across advertising, experiential, shopper and retail, digital, and social, I concept, design, and deliver ideas that move people to stop, listen, and take action. I thrive with fearless agencies, boundary-pushing brands, and teams that want an art director who gets strategy and can translate it into scroll-stopping work.

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Language

English
Fluent
Spanish; Castilian
Fluent
Japanese
Beginner

Work Experience

Manager-Art Director at Delta Air Lines
September 1, 2024 - Present
Senior creative lead responsible for shaping campaigns and design systems across video, digital, and experiential assets. Collaborates with broader teams to ensure brand consistency and impact across multiple product and service lines.
Creative Manager at Stanley Black & Decker, Inc. (DEWALT)
March 1, 2024 - Present
Developed full campaigns including video and digital, and created brand design systems applied to assets and product lines, driving cohesive brand execution.
Senior Art Director / Designer at Freelance
January 1, 2021 - May 1, 2024
Delivered concept-driven art direction and design for a range of clients, including Coca-Cola, YouTube VidCon, Google, and other major brands; led pitches, mood boards, and final executions across print, digital, and experiential channels.
Senior Art Director / Designer at 160over90
February 1, 2024 - April 1, 2024
Provided senior design leadership on integrated campaigns and experiential programs, aligning creative with brand strategy and client objectives.
Associate Creative Director at CNC Agency (Coffee 'n Clothes)
August 1, 2023 - December 1, 2023
Led concepting and execution for experiential and digital projects; collaborated with clients across categories including NBC Sports and Kate Spade; oversaw creative teams and deliverables.
Associate Creative Director at MKG - Experiential Marketing
June 1, 2023 - August 1, 2023
Directed experiential campaigns and integrated concepts for major brands; shepherded creative through pitches to final production.
Senior Art Director at Edelman
April 1, 2022 - June 1, 2023
Led art direction for corporate and consumer initiatives across digital and experiential touchpoints; collaborated with PR teams to translate strategy into visual language.
Freelance Graphic Designer at 2K
September 1, 2022 - May 1, 2023
Delivered graphic design support for brand materials, digital assets, and promotional content; contributed to multiple campaigns and product launches.
Senior Art Director at 2K Octagon
June 1, 2021 - March 1, 2022
Led visual design for marketing and experiential programs; partnered with cross-functional teams to ensure on-brand, high-impact output.
Freelance Art Director at Momentum Worldwide
July 1, 2020 - January 1, 2021
Concepted and executed experiential and shopper campaigns, maintaining brand craft and strategic alignment for Coca-Cola and partners.
Senior Art Director - Experiential at SmileDirectClub
September 1, 2019 - July 1, 2020
Led experiential design and art direction for flagship experiences and digital activations; collaborated with product and marketing teams to create immersive consumer moments.
Art Director - Experiential at The Marketing Arm
August 1, 2018 - August 1, 2019
Directed experiential programs and creative executions for major brands; aligned experiential concepts with overall brand strategy and marketing goals.
Art Director at Momentum Worldwide
April 1, 2016 - August 1, 2018
Oversaw visual direction for campaigns including Coca-Cola and related brands; managed creative teams across experiential and digital channels.
Junior Art Director at BBDO Atlanta
April 1, 2015 - April 1, 2016
Supported art direction for AT&T and Toys R Us accounts; contributed to concept development and production.
Junior Digital Designer at Hill Holiday
August 1, 2013 - February 1, 2014
Created digital assets for campaigns across multiple clients; supported interactive and online initiatives.
Freelance Junior Digital Designer at Independent
July 1, 2013 - August 1, 2013
Delivered digital design solutions for various clients; assisted in concept, layout, and production of assets.
Art Director Intern at MullenLowe U.S.
April 1, 2013 - June 1, 2013
Art direction internship supporting Jet Blue and U.S. Cellular with study-driven creative briefs and executions.
Senior Art Director / Designer at 160over90 (Freelance)
February 1, 2024 - April 30, 2024
Led Pernod Jameson and Malibu campaigns; developed brand assets and experiential elements.
Graphic Designer at 2K (Freelance)
September 1, 2022 - May 31, 2023
Graphic design work for 2K; brand and marketing assets across campaigns.
Junior Digital Designer at Hill Holliday
August 1, 2013 - February 28, 2014
Assisted digital design for Dunkin' Donuts, Bank of America, Liberty Mutual, Capella University.
Freelance Junior Digital Designer at Various
July 1, 2013 - August 31, 2013
Freelance digital design work for multiple clients.
Manager - Art Director at Delta Air Lines
September 1, 2024 - March 31, 2026
Developed campaigns and assets across advertising, experiential and digital channels; led creative direction and contributed to brand design systems for multi-channel marketing.
Graphic Designer (Freelance) at 2K
September 1, 2022 - May 31, 2023
Graphic design work for various 2K brands and initiatives.
Freelance Junior Digital Designer at Freelance
July 1, 2013 - August 31, 2013
Projects for Liberty Mutual and Cigna.

Education

Portfolio / Masters, Art Direction at Miami Ad School
January 1, 2011 - January 1, 2013
Master of Science (M.S.), Global Strategic Communications-Creative Track at Florida International University
January 1, 2011 - January 1, 2013
Bachelor's degree, Mass Communication with Corporate Mention at Universidad 'Santa María'
January 1, 2005 - January 1, 2010
Portfolio / Masters, Art Direction at Miami Ad School
January 1, 2011 - January 1, 2013
Master of Science (M.S.), Global Strategic Communications - Creative Track at Florida International University
January 1, 2011 - January 1, 2013
Bachelor's degree, Mass Communications with Corporate Mention at Universidad 'Santa María'
January 1, 2005 - January 1, 2010
Portfolio / Masters, Art Direction at Miami Ad School
January 1, 2011 - December 31, 2013
Master of Science (M.S.) in Global Strategic Communications - Creative Track at Florida International University
January 1, 2011 - December 31, 2013
Bachelor's degree, Mass Communication with Corporate Mention at Universidad 'Santa María'
January 1, 2005 - December 31, 2010

Qualifications

InDesign English
January 11, 2030 - March 26, 2026
Milestone English
January 11, 2030 - March 26, 2026
Intermediate Photoshop
January 11, 2030 - March 26, 2026
Advanced English
January 11, 2030 - March 26, 2026
InDesign
January 11, 2030 - April 19, 2026
Milestone English
January 11, 2030 - April 19, 2026
Intermediate Photoshop
January 11, 2030 - April 19, 2026
Advanced English
January 11, 2030 - April 19, 2026
InDesign
January 11, 2030 - April 19, 2026
Milestone English
January 11, 2030 - April 19, 2026
Intermediate Photoshop
January 11, 2030 - April 19, 2026
Advanced English
January 11, 2030 - April 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality, Other