Available to hire
I am Emilia Tamas, a senior marketing and digital professional with 17+ years in healthcare, leading omnichannel strategies, customer engagement, and digital innovation across B2B and B2C. I build integrated campaigns for HCPs and patients, accelerate CRM adoption, and optimize performance across platforms like HubSpot, Veeva, Salesforce, Meta and Google.
I am self-directed, results-driven, and thrive in cross-functional, matrix environments. I speak English, Italian, and Romanian, and I currently reside in Lugano, Switzerland.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Romanian, Moldavian, Moldovan
Fluent
Work Experience
Marketing & Communication Manager at Sinomedica
January 1, 2025 - PresentSet up the company's communication strategy using integrated information and digital marketing tools; prepared the yearly Marketing Plan and budget with checkpoints; developed, implemented, and evaluated strategic marketing plans to drive brand awareness, customer engagement, and business growth; managed cross-channel digital campaigns and CRM activities in HubSpot; created and updated four-language company websites; collaborated with the PR agency to align branding and messaging.
Digital Marketing Manager at Sinomedica
May 1, 2024 - January 1, 2025Developed and managed marketing strategies to drive brand awareness, lead generation, and customer engagement across multiple digital platforms; oversaw content in four languages across Google Business Profiles (8 locations), corporate website, and social media; led planning and coordination of marketing events; prepared detailed campaign performance reports; defined the customer journey using multiple channels; managed Meta Ads, Google Ads and social media pages; implemented projects to gain deeper customer insights; ensured regulatory compliance.
Independent Digital Marketing Consultant at Self-employed / Lugano, Switzerland
May 1, 2022 - December 31, 2024Provided digital marketing strategy and execution for pharmaceutical and healthcare clients, driving omnichannel campaigns, CRM optimization, and performance analytics across multiple platforms.
Customer Experience Manager at Boehringer Ingelheim
March 1, 2023 - December 31, 2023Defined and implemented the digital strategy and roadmap for two brands; built and managed eight end-to-end campaigns with integrated omnichannel initiatives; transformed customer-facing teams by leveraging new engagement channels (Veeva, One Message, etc.); supported regional HQ key initiatives; managed website performance and content; ensured regulatory compliance for e-marketing activities.
Customer Experience Specialist at Boehringer Ingelheim
January 1, 2021 - December 31, 2023Marketing and promotion of events across channels; social media initiatives; digital content creation; generated insights from data sources and translated them into omnichannel recommendations aligned to Brand Strategy and Regional digital strategy; performed analytics (GA, Tableau, Veeva Dashboards) and provided hypercare support for projects and platforms.
Product Specialist at Boehringer Ingelheim RO
July 1, 2019 - December 31, 2020Created and executed a regional strategy for an oncology/pneumology-rare diseases area; developed and implemented a MDT platform for discussion of rare pulmonary diseases; led patient support program projects.
Medical Representative at Boehringer Ingelheim RO
March 1, 2018 - June 30, 2019Launched Jardiance, Pradaxa & Twynsta; developed and implemented a digital project in diabetes to increase HCP interactions in real time and consolidate partnerships, enabling ongoing medical education.
Marketing Assistant at Boehringer Ingelheim RO
February 1, 2008 - October 31, 2011Supported marketing activities for multiple products; assisted with launch events and digital campaigns.
Junior Product Manager at Movalis
July 1, 2010 - December 31, 2010Drove launch activities and contributed to product marketing initiatives.
Junior Product Manager Movalis at Boehringer Ingelheim RO
January 1, 2010 - October 31, 2011Drove three launch events: Mirapexin PR (Feb 2010), Twynsta (Mar 2011), Pradaxa (Oct 2011); contributed to product marketing plans.
Respiratory Line Specialist at Boehringer Ingelheim RO
November 1, 2011 - July 31, 2012Handled respiratory products; managed marketing activities and integrated campaigns; dates span 2011-11-01 to 2012-07-31.
Cardiovascular Line Specialist at Boehringer Ingelheim RO
July 1, 2012 - August 31, 2015Supported cardiovascular product marketing; contributed to campaigns and market execution.
Medical Representative - Diabetes Line at Boehringer Ingelheim RO
March 1, 2018 - June 30, 2019Launched diabetes medications; digital project to increase HCP interactions; improved education access.
Independent Digital Marketing Consultant at Self-employed / Independent
May 1, 2022 - December 31, 2024Advised in digital marketing, customer experience and omnichannel campaigns for healthcare clients; led Medicai project and Veeva initiatives; supported multiple brands in Boehringer Ingelheim; focused on data-driven journey optimization and regulatory compliance.
Independent Digital Marketing Consultant at Self-Employed
May 1, 2022 - December 31, 2024Defined and implemented digital strategy for two brands; built eight end-to-end campaigns with integrated omni-channel initiatives (web, email, social, digital platforms, and customer journeys); transformed customer-facing teams through new engagement channels; managed website infrastructure and content; ensured regulatory compliance for e-marketing activities.
Medical Representative - Cardiovascular Line at Boehringer Ingelheim RO
July 1, 2012 - August 31, 2015Medical representative responsibilities in cardiovascular portfolio with focus on field activities and product promotion.
Medical Representative - Respiratory Line at Boehringer Ingelheim RO
November 1, 2011 - July 31, 2012Promoted respiratory portfolio; conducted field activities and customer engagement to support brand objectives.
Junior Product Manager - Movalis at Boehringer Ingelheim RO
July 1, 2010 - December 31, 2010Drove product launches and supported marketing initiatives for Movalis and related portfolio.
Education
Master in Marketing and Business Communications at Dimitrie Cantemir University Bucharest
January 1, 2009 - January 1, 2011Sociology at University of Bucharest
January 1, 2005 - January 1, 2008Master in Marketing and Business Communication at Dimitrie Cantemir University Bucharest
January 1, 2009 - January 1, 2011Sociology at University of Bucharest
January 1, 2005 - January 1, 2008Master in Marketing and Business Communication at Dimitrie Cantemir University Bucharest
January 1, 2009 - January 1, 2011Sociology at University of Bucharest
January 1, 2005 - January 1, 2008Qualifications
Meta Ads Certificate
April 1, 2024 - March 26, 2026Google Ads Certificate
April 1, 2024 - March 26, 2026Foundations: Data, Data, Everywhere
November 1, 2023 - March 26, 2026Digital Campaign Strategy and Design
October 1, 2021 - December 1, 2021Blue EQ
June 1, 2020 - December 1, 2020Leading Effective Virtual Meetings
March 1, 2020 - March 26, 2026Mentoring @ BI RO: The Game Changers
June 1, 2021 - May 31, 2022Great Leaders: Leadership Journey
January 1, 2019 - May 31, 2022Meta Professional
January 1, 2025 - June 1, 2025Advanced SEO
November 1, 2024 - November 1, 2024Meta Ads Certificate
April 1, 2024 - April 1, 2024Foundations: Data, Data, Everywhere
November 1, 2023 - November 1, 2023Customer Centricity for Business: Growth Hacking
June 1, 2021 - February 1, 2022Digital Campaign Strategy and Design
October 1, 2021 - December 1, 2021Blue EQ
June 1, 2020 - December 1, 2020Leading Effective Virtual Meetings
March 1, 2020 - March 1, 2020Trust and Transition Management Program
July 1, 2019 - December 1, 2019Digital Marketing Forum
February 1, 2019 - February 1, 2019Industry Experience
Healthcare, Life Sciences, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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