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I am an award-winning marketing leader with a proven track record of developing and executing integrated marketing and public relations strategies across B2B and B2C markets, driving brand growth, market positioning, and measurable business results. My work spans healthcare development, real estate development, remodeling, and professional services, where I align brand positioning with revenue goals and long-term market leadership. I partner with clients to craft comprehensive marketing plans, oversee content strategy, digital presence, proposal messaging, social media, and event marketing, and position executives as credible thought leaders. I thrive on turning complex initiatives into clear, measurable growth, improving visibility and engagement across channels, and delivering tangible business outcomes.…I am an award-winning marketing leader with a proven track record of developing and executing integrated marketing and public relations strategies across B2B and B2C markets, driving brand growth, market positioning, and measurable business results. My work spans healthcare development, real estate development, remodeling, and professional services, where I align brand positioning with revenue goals and long-term market leadership. I partner with clients to craft comprehensive marketing plans, oversee content strategy, digital presence, proposal messaging, social media, and event marketing, and position executives as credible thought leaders. I thrive on turning complex initiatives into clear, measurable growth, improving visibility and engagement across channels, and delivering tangible business outcomes.

Jennifer Kerns

Marketing Consultant, Brand Strategist, Marketing Strategist, +2

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I am an award-winning marketing leader with a proven track record of developing and executing integrated marketing and public relations strategies across B2B and B2C markets, driving brand growth, market positioning, and measurable business results. My work spans healthcare development, real estate development, remodeling, and professional services, where I align brand positioning with revenue goals and long-term market leadership. I partner with clients to craft comprehensive marketing plans, oversee content strategy, digital presence, proposal messaging, social media, and event marketing, and position executives as credible thought leaders. I thrive on turning complex initiatives into clear, measurable growth, improving visibility and engagement across channels, and delivering tangible business outcomes.…I am an award-winning marketing leader with a proven track record of developing and executing integrated marketing and public relations strategies across B2B and B2C markets, driving brand growth, market positioning, and measurable business results. My work spans healthcare development, real estate development, remodeling, and professional services, where I align brand positioning with revenue goals and long-term market leadership. I partner with clients to craft comprehensive marketing plans, oversee content strategy, digital presence, proposal messaging, social media, and event marketing, and position executives as credible thought leaders. I thrive on turning complex initiatives into clear, measurable growth, improving visibility and engagement across channels, and delivering tangible business outcomes.

Available to hire

I am an award-winning marketing leader with a proven track record of developing and executing integrated marketing and public relations strategies across B2B and B2C markets, driving brand growth, market positioning, and measurable business results. My work spans healthcare development, real estate development, remodeling, and professional services, where I align brand positioning with revenue goals and long-term market leadership.

I partner with clients to craft comprehensive marketing plans, oversee content strategy, digital presence, proposal messaging, social media, and event marketing, and position executives as credible thought leaders. I thrive on turning complex initiatives into clear, measurable growth, improving visibility and engagement across channels, and delivering tangible business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Consultant at JK Communications, LLC

February 1, 2009 - Present

Partner with clients to design and implement strategic marketing initiatives that directly support revenue objectives and long-term market positioning. Develop and lead a comprehensive marketing strategy for a national healthcare development firm, aligning brand positioning with business development goals across healthcare construction and real estate development sectors. Oversee content strategy, thought leadership, digital presence, proposal messaging, social media, and event marketing to strengthen market visibility, support client acquisition, and reinforce executive credibility. Ensure consistent brand voice, strategic messaging, and measurable growth initiatives that position clients as industry leaders. Expanded social media to video, executed digital ads, and developed materials for remodeling, plant grower services, law firm branding, care facilities, and other client initiatives. Managed signage for large events and coordinated TEDxColumbus experiences.

Marketing Manager at Flying Horse Farms

February 1, 2009 - July 1, 2010

Provided strategic direction for the camp during its development phase. Organized and managed all direct marketing, sales materials, and interactive campaigns. Managed the redesign and launch of the website and all social media activities. Planned and led a groundbreaking event with 500+ attendees and supported fundraising events including an annual motorcycle ride spanning three days.

Marketing Director at Milligan Communications

January 1, 2007 - February 1, 2009

Worked with agency owner to provide strategic direction and execute full-service marketing programs for a variety of small to mid-size businesses. Managed media buys, direct marketing, advertising campaigns, and sales materials. Collaborated with the Building Industry Association for Parade of Homes, contributing to a new branding campaign across print, interactive media, signage, radio, and TV. Led the launch of a $30+ million condominium project in Bexley and oversaw the redesign of the Bob Webb website, among other client initiatives. Supervised a large team of freelance designers and developers to meet client goals.

Manager of Client Services at Marketing Works, Inc.

January 1, 2002 - January 1, 2007

Led the account service department and managed the department budget, consistently delivering under budget allocations. Directed full-service marketing programs representing ~35% of annual billings, growing varied accounts’ billings by 20-50%. Oversaw the Bob Webb account for five years, including budgets, media buys, direct marketing, advertising campaigns, and sales materials. Directed strategic allocation of marketing dollars, resulting in a 20% response rate. Supervised a project manager and a large team of freelancers to ensure client goals were met, while maintaining deep industry knowledge and earning recognition from the BIA of Central Ohio.

Communication Specialist & PR Intern at The Axis Group

January 1, 2000 - January 1, 2002

Supported internal and external communications, developed company newsletters, curated press clippings, conducted research for strategic PR plans, and created press releases and media advisories for clients including the Columbus Marathon, Komen Race for the Cure, and local arts organizations.