I am a sales and IT support leader with over four years of experience at Apple Retail. I am passionate about driving individual and team results, exceeding expectations, and delivering exceptional customer experiences through hands-on technical support and clear, user-friendly communication. I thrive in fast-paced environments, mentor peers to share knowledge, and continually learn about the latest tech to improve efficiency and outcomes. I enjoy turning complex issues into simple solutions and helping teams achieve their store goals.

Armando Morales-Pires

I am a sales and IT support leader with over four years of experience at Apple Retail. I am passionate about driving individual and team results, exceeding expectations, and delivering exceptional customer experiences through hands-on technical support and clear, user-friendly communication. I thrive in fast-paced environments, mentor peers to share knowledge, and continually learn about the latest tech to improve efficiency and outcomes. I enjoy turning complex issues into simple solutions and helping teams achieve their store goals.

Available to hire

I am a sales and IT support leader with over four years of experience at Apple Retail. I am passionate about driving individual and team results, exceeding expectations, and delivering exceptional customer experiences through hands-on technical support and clear, user-friendly communication.

I thrive in fast-paced environments, mentor peers to share knowledge, and continually learn about the latest tech to improve efficiency and outcomes. I enjoy turning complex issues into simple solutions and helping teams achieve their store goals.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Fluent
French
Advanced

Work Experience

Genius - Senior Technical Support at Apple
May 1, 2023 - Present
Provide hands-on technical support, diagnose and resolve product issues across Apple devices; consistently awarded quarterly rewards for exceeding KPIs in converting business introductions (70%), customer satisfaction (95% NPS), and revenue goals. Led Genius Bar to be #1 in Canada for the preceding three quarters. Thrive in a fast-paced environment, supporting multiple customers and repairs with courtesy and professionalism; communicate effectively and tailor communication style to customers; track interactions to maintain accurate service histories.
Sales Team Lead at Apple
December 1, 2023 - July 1, 2024
Led and aligned store employees around performance goals to drive Apple’s priorities; under my supervision the sales team was awarded most improved NPS score & customer experience in Canada. Implemented technical expertise into sales specialist flow to drive revenue and warranty sales. Conducted training presentations for sales team on products & resources to deliver exceptional experiences.
Technical Specialist at Apple
September 1, 2021 - April 1, 2023
Provided sales and tech support on Apple devices to customers in a fast-paced environment. Led Genius Bar results in customer satisfaction and converting customers into new purchases. Facilitated educational training and mentored senior peers on best practices when positioning new purchases to exceed quarterly KPI’s.
Aquatic Manager & Lifesaving Instructor at City of Toronto
November 1, 2017 - September 1, 2022
Responsible for on-site programming and operations of 3 community centre pools. Conducted seasonal and annual lifesaving certifications for the Aquatics division of North York. Led and instructed lifesaving programming and safety certifications (First Aid w/ CPR-C). Prevented hazards and responded to emergencies across various community centres.

Education

Bachelor of Arts - Honours in Psychology at University of Western Ontario
September 1, 2018 - April 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet