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I am a strategic leader with a proven track record of building brands, driving engagement, and delivering measurable growth. I excel at translating complex ideas into clear, compelling narratives that align business goals with audience needs, driving visibility, loyalty, and lasting impact. I thrive in cross-functional environments, collaborating with executives, creative teams, and partners to design and execute integrated campaigns that move metrics and elevate brand voice.…I am a strategic leader with a proven track record of building brands, driving engagement, and delivering measurable growth. I excel at translating complex ideas into clear, compelling narratives that align business goals with audience needs, driving visibility, loyalty, and lasting impact. I thrive in cross-functional environments, collaborating with executives, creative teams, and partners to design and execute integrated campaigns that move metrics and elevate brand voice.

Brandi McCarns

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a strategic leader with a proven track record of building brands, driving engagement, and delivering measurable growth. I excel at translating complex ideas into clear, compelling narratives that align business goals with audience needs, driving visibility, loyalty, and lasting impact. I thrive in cross-functional environments, collaborating with executives, creative teams, and partners to design and execute integrated campaigns that move metrics and elevate brand voice.…I am a strategic leader with a proven track record of building brands, driving engagement, and delivering measurable growth. I excel at translating complex ideas into clear, compelling narratives that align business goals with audience needs, driving visibility, loyalty, and lasting impact. I thrive in cross-functional environments, collaborating with executives, creative teams, and partners to design and execute integrated campaigns that move metrics and elevate brand voice.

Available to hire

I am a strategic leader with a proven track record of building brands, driving engagement, and delivering measurable growth. I excel at translating complex ideas into clear, compelling narratives that align business goals with audience needs, driving visibility, loyalty, and lasting impact.

I thrive in cross-functional environments, collaborating with executives, creative teams, and partners to design and execute integrated campaigns that move metrics and elevate brand voice.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Head of Marketing at DPS Credit Union

August 1, 2024 - February 1, 2025

Led strategy and rollout of campaigns, combining digital activations, event production, and community engagement to drive member loyalty. Revamped digital strategy, increasing new-member sign-ups by 15% and retention by 20%.

Senior Engagement Manager at UHCU

June 1, 2021 - February 1, 2024

Rolled out 11-campus engagement program, boosting account openings by 45%. Managed a $120K budget, securing 10% in vendor savings. Built cross-sell email journeys, reducing member attrition by 15%. Led a multi-channel campaign increasing awareness and engagement by 60%.

Senior Marketing Coordinator at Rochelle & Townsend, P.C.

March 1, 2020 - May 1, 2021

Produced a podcast with 100K downloads; optimized firm microsite, increasing RFP/Q by 22%. Led SEO/SEM overhaul, boosting web traffic by 50% and social media growth by 75%.

Adjunct Professor at Houston-Tillotson University

August 1, 2025 - Present

Freelance Strategist at Remote

January 1, 2020 - Present

Guided fintech startups, wellness brands, and non-profits through brand strategy and SEO, increasing organic inquiries by 35%. Planned and moderated virtual panels; managed influencer calendars and speaker outreach. Produced launch campaigns including webinars with 1.2K+ registrants. Secured SXSW and ACL-related press coverage partnerships and earned media visibility. Ghostwritten content featured in Top Work Places Montana, Soulcit i, Grams, and Texas Monthly. Built digital frameworks that tripled donor engagement and strengthened brand voice.

Product Marketing Consultant (Contract) at Aurigo Software

January 1, 2024 - Present

Developed GTM messaging for SaaS capital planning tool, supporting $5M in new ARR. Led virtual demos and audience segmentation analysis across key market verticals.