Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Choo Ming Xiu, a Multimedia Designer with a keen eye for aesthetics, color, typography, and composition. I apply design principles to create harmonious visuals and ensure precision in aligning elements, choosing fonts, and maintaining consistency across mediums. I design for web, social media, and print, with a strong awareness of file formats, resolution, and printing techniques. Meticulous and capable of handling multiple priorities, I bring ideas to life and tailor designs to resonate intuitively with target audiences. I bridge clinical expertise and consumer marketing by translating complex information into compelling narratives and conversion-focused assets that drive growth and brand impact.…I'm Choo Ming Xiu, a Multimedia Designer with a keen eye for aesthetics, color, typography, and composition. I apply design principles to create harmonious visuals and ensure precision in aligning elements, choosing fonts, and maintaining consistency across mediums. I design for web, social media, and print, with a strong awareness of file formats, resolution, and printing techniques. Meticulous and capable of handling multiple priorities, I bring ideas to life and tailor designs to resonate intuitively with target audiences. I bridge clinical expertise and consumer marketing by translating complex information into compelling narratives and conversion-focused assets that drive growth and brand impact.

Choo Ming Xiu

Graphic Designer, Designer, Brand Designer, +2





I'm Choo Ming Xiu, a Multimedia Designer with a keen eye for aesthetics, color, typography, and composition. I apply design principles to create harmonious visuals and ensure precision in aligning elements, choosing fonts, and maintaining consistency across mediums. I design for web, social media, and print, with a strong awareness of file formats, resolution, and printing techniques. Meticulous and capable of handling multiple priorities, I bring ideas to life and tailor designs to resonate intuitively with target audiences. I bridge clinical expertise and consumer marketing by translating complex information into compelling narratives and conversion-focused assets that drive growth and brand impact.…I'm Choo Ming Xiu, a Multimedia Designer with a keen eye for aesthetics, color, typography, and composition. I apply design principles to create harmonious visuals and ensure precision in aligning elements, choosing fonts, and maintaining consistency across mediums. I design for web, social media, and print, with a strong awareness of file formats, resolution, and printing techniques. Meticulous and capable of handling multiple priorities, I bring ideas to life and tailor designs to resonate intuitively with target audiences. I bridge clinical expertise and consumer marketing by translating complex information into compelling narratives and conversion-focused assets that drive growth and brand impact.

Available to hire

I’m Choo Ming Xiu, a Multimedia Designer with a keen eye for aesthetics, color, typography, and composition. I apply design principles to create harmonious visuals and ensure precision in aligning elements, choosing fonts, and maintaining consistency across mediums. I design for web, social media, and print, with a strong awareness of file formats, resolution, and printing techniques. Meticulous and capable of handling multiple priorities, I bring ideas to life and tailor designs to resonate intuitively with target audiences. I bridge clinical expertise and consumer marketing by translating complex information into compelling narratives and conversion-focused assets that drive growth and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Multimedia Designer/Digital Marketing Executive at SW1 Clinic / skin pple

April 19, 2025 - Present

Integrated Campaign Leadership & Brand Impact: orchestrated end-to-end marketing campaigns for aesthetic treatments, driving 30% growth in appointment bookings and inquiries. Directed creative strategy for new treatment launches, ensuring cohesive, high-impact rollout across digital, social, and in-clinic channels. Conceptualised conversion-focused assets strengthening sales performance and market positioning. Translated complex treatment information into compelling narratives bridging clinical expertise and consumer marketing. Content Strategy, Engagement & Digital Expansion: engineered high-performing Instagram content strategies, achieving strong reach and a 40% engagement rate; produced short-form videos, reels, and carousel content aligned with trends; planned content calendars and maintained brand consistency. SEO-driven content optimization improved organic traffic by approximately 20%. Visual Design Excellence & Brand Consistency: elevated branding with cohesive design systems,

Graphic designer/Marketing Strategist at Radium Medical Aesthetics

November 28, 2023 - February 28, 2025

Marketing Strategy & Campaign Success: developed visually compelling brand assets, strengthened Radium’s brand identity across digital and print; spearheaded creative direction for product/treatment launches, ensuring cohesive and impactful marketing rollout. Content Creation & Digital Growth: developed strategic Instagram reels, carousel posts, and stories; created engaging content (graphics, videos, captions) that boosted audience interaction and conversions by 20%; contributed to higher email marketing effectiveness through high-quality visuals and campaigns. Collaboration & Efficiency: worked closely with doctors and nurses to translate medical expertise into engaging, digestible content; partnered with sales and client relations teams to ensure consistent messaging across all touchpoints.

Graphic Designer (Contract) at PMO-SG

October 1, 2022 - November 1, 2023

Creative & Visual Communication: designed high-quality visual assets, ensuring brand consistency across digital and print materials; developed impactful infographics and reports that effectively conveyed key government messages to the public; created engaging motion graphics and social media visuals for public awareness campaigns. Marketing & Campaign Contributions: contributed to national-level campaigns by designing compelling graphics and supporting cross-department initiatives with timely design solutions. Process & Efficiency Improvements: implemented design workflows that improved turnaround times and streamlined asset accessibility for cross-team use.

Branding Specialist/Graphic designer/Marketing Strategist at Green Loop Farms

September 1, 2021 - September 1, 2022

Brand Strategy & Identity Architecture: directed end-to-end brand creation, developing logo, colour systems, typography, and visual language; established cohesive brand presence across touchpoints, strengthening market positioning. Packaging Design & Product Positioning: conceptualised product packaging aligned with sustainability values, creating labels that communicated organic, farm-to-table ethos. Content Creation & Digital Brand Building: defined and executed a distinct social media identity, growing an engaged community around sustainability; produced photography, videography, and graphics. Go-To-Market Strategy & Business Growth: led the brand launch, translating strategy into market-ready assets and campaigns; supported business expansion with marketing collateral and partnerships.