Freelance Social Media Manager at Blåbär Nordic Living

Lead organic social media strategy and content creation across Instagram, TikTok, and Pinterest; produced photos, videos, short-form videos and animated assets aligned with seasonal drops and campaigns. Manage content planning and execution by briefing store-based creators bi-weekly, ensuring alignment with marketing calendar and brand tone. Plan, publish and iterate content based on engagement and performance insights. Develop brand collaborations and giveaways to increase reach and audience engagement. Support e-commerce growth through newsletter content (Mailchimp), online collection curation and product storytelling. Manage Google Search campaigns to drive qualified traffic and optimize conversions.

Marketing Associate at Klarna

Executed digital campaigns for 10+ high-profile US brands (Macy’s, Nike, Coach, Saks Fifth Avenue, Bloomingdale’s, Pandora), achieving an average 4% conversion rate—2x benchmark. Produced 2,000+ static and dynamic ad creatives across 22 markets using Figma, optimized through continuous A/B testing. Wrote and localized ad and campaign copy across six languages, adapting tone, messaging and format for different platforms and markets. Led a project focusing on identifying and testing new ad placements across Klarna-owned channels to expand inventory and ROI. Collaborated with performance marketing, creative and product teams to iterate content based on CTR and conversion data. Analyzed campaign performance and market trends, contributing insights to quarterly strategy reports. Led a Myers & Briggs workshop to enhance team collaboration and productivity.