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I’m Shauna Croome, a digital marketing and technology leader with over 20 years of experience guiding digital transformations, optimizing marketing strategies, and leading high-performing teams in fast-paced environments. From building SMS Equipment's first digital marketing strategy to driving content for Investopedia's 47M monthly users, I blend data-driven decision making with hands-on execution to improve customer experience, demand generation, and revenue growth.…I’m Shauna Croome, a digital marketing and technology leader with over 20 years of experience guiding digital transformations, optimizing marketing strategies, and leading high-performing teams in fast-paced environments. From building SMS Equipment's first digital marketing strategy to driving content for Investopedia's 47M monthly users, I blend data-driven decision making with hands-on execution to improve customer experience, demand generation, and revenue growth.

Shauna Croome

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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I’m Shauna Croome, a digital marketing and technology leader with over 20 years of experience guiding digital transformations, optimizing marketing strategies, and leading high-performing teams in fast-paced environments. From building SMS Equipment's first digital marketing strategy to driving content for Investopedia's 47M monthly users, I blend data-driven decision making with hands-on execution to improve customer experience, demand generation, and revenue growth.…I’m Shauna Croome, a digital marketing and technology leader with over 20 years of experience guiding digital transformations, optimizing marketing strategies, and leading high-performing teams in fast-paced environments. From building SMS Equipment's first digital marketing strategy to driving content for Investopedia's 47M monthly users, I blend data-driven decision making with hands-on execution to improve customer experience, demand generation, and revenue growth.

Available to hire

I’m Shauna Croome, a digital marketing and technology leader with over 20 years of experience guiding digital transformations, optimizing marketing strategies, and leading high-performing teams in fast-paced environments.

From building SMS Equipment’s first digital marketing strategy to driving content for Investopedia’s 47M monthly users, I blend data-driven decision making with hands-on execution to improve customer experience, demand generation, and revenue growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing & Operations Manager at SMS Equipment

October 1, 2017 - Present

Strategize, plan, and execute the digital marketing strategy to accelerate the company’s digital presence in alignment with overall business objectives. Oversaw the launch of 3 new websites on a new content management platform (Kentico). Manage and mentor a team of digital specialists focused on omni-channel marketing, customer experience, and data-driven decision making. Collaborate with Digital Transformation and IT to integrate innovative digital technologies and drive business results.

Vice President, Content at Investopedia, a Division of ValueClick Inc.

April 1, 2007 - April 1, 2013

Initiated and drove content, audience development, syndication and social media strategies to engage diverse audiences. Led and mentored a large content team, created a Productivity Model, managed a yearly department budget over $1.1M, tracked KPIs, and forged strategic alliances with major portals and institutions to drive 3-5M additional pageviews.

Director of Professional Education at Investopedia, a Division of ValueClick Inc.

January 1, 2004 - January 1, 2007

Planned, produced, marketed, and sold study guides and online quiz products for professional designations; achieved 50% gross profit margins.

SEO Strategist at Bluetrain Inc.

May 1, 2013 - March 1, 2018

Maintained a portfolio of enterprise-level client accounts, performed technical audits, and led ongoing SEO tasks to increase MoM and YoY traffic for desktop and mobile. Drove standard content audit and strategy procedures, and expanded Bluetrain's service offerings by aligning SEO efforts with business objectives.

President at White Hat Solutions

May 1, 2013 - March 1, 2018

Defined and executed omnichannel strategic plans for multiple digital marketing agencies, conducted competitor audits, led content optimization for SEO and UX, and developed KPI frameworks with monthly reports. Collaborated with cross-functional teams to deliver digital products and services.