Hi, I’m Yiwen Jiang, a UX/UI designer based in the United Kingdom with a background in Visual Communication. I bridge user research, information architecture, and visual design to craft intuitive digital products across SaaS, gaming, and automotive-related interfaces. I hold an MSc in User Experience Design from Kingston University and a BA in Visual Communication Design from the Communication University of China, and I’m passionate about turning complex data into accessible, enjoyable user experiences. In my recent roles, I’ve led design teams and projects end-to-end, built scalable design systems in Figma, collaborated with AI engineers to accelerate UI development, and worked with data teams to align data structures with UX logic. I thrive in cross-functional environments and enjoy mentoring junior designers to raise the bar on design quality.

Yiwen Jiang

Hi, I’m Yiwen Jiang, a UX/UI designer based in the United Kingdom with a background in Visual Communication. I bridge user research, information architecture, and visual design to craft intuitive digital products across SaaS, gaming, and automotive-related interfaces. I hold an MSc in User Experience Design from Kingston University and a BA in Visual Communication Design from the Communication University of China, and I’m passionate about turning complex data into accessible, enjoyable user experiences. In my recent roles, I’ve led design teams and projects end-to-end, built scalable design systems in Figma, collaborated with AI engineers to accelerate UI development, and worked with data teams to align data structures with UX logic. I thrive in cross-functional environments and enjoy mentoring junior designers to raise the bar on design quality.

Available to hire

Hi, I’m Yiwen Jiang, a UX/UI designer based in the United Kingdom with a background in Visual Communication. I bridge user research, information architecture, and visual design to craft intuitive digital products across SaaS, gaming, and automotive-related interfaces. I hold an MSc in User Experience Design from Kingston University and a BA in Visual Communication Design from the Communication University of China, and I’m passionate about turning complex data into accessible, enjoyable user experiences.

In my recent roles, I’ve led design teams and projects end-to-end, built scalable design systems in Figma, collaborated with AI engineers to accelerate UI development, and worked with data teams to align data structures with UX logic. I thrive in cross-functional environments and enjoy mentoring junior designers to raise the bar on design quality.

See more

Work Experience

Senior UX/UI Designer at Planarific
April 1, 2025 - Present
Led the user experience and interface design for Planarific, an AI-powered SaaS platform for home retrofit management. Translated complex retrofit and energy-efficiency data into intuitive dashboards and interactive workflows. Established a scalable design system in Figma to ensure UI consistency and faster iteration (reduced iteration time by 25%). Collaborated with AI engineers to integrate AI tooling (e.g., Builder, Claude) to accelerate UI development, cutting engineering turnaround time by 85% and shortening a typical one-week build cycle to two days. Worked with data engineers to align data structures with UX logic, delivering a seamless wireframe-to-implementation handoff.
Senior UX/UI Designer at Nash Metaverse Games
September 1, 2021 - April 1, 2022
Led design specifications for a Web3 gaming platform, established work processes using Scrum (Agile Management), and improved team performance by 30%. Mentored two junior designers, initiated and led new product features and the visual design of a white paper for stakeholder review. Collaborated with teams and developers to reduce development time by 20% in 8 months.
UX/UI Designer at Media.Monks / BBH / BBDO / RGA / Frog
March 1, 2021 - September 1, 2021
Led end-to-end design for multiple digital projects, including high-profile collaborations with Nike and The Durant Guild. Worked on SaaS interfaces across tech (Huawei), e-commerce (Amazon), and consumer electronics (Philips). Directed a redesign of Alipay Hong Kong's landing page introducing Alipay+ as a global e-wallet, strengthening brand presence and contributing to 800,000 new users in the first month after launch.
UI Designer at JDO Tech
April 1, 2020 - March 1, 2021
Designed a user-centric cockpit screen interface for Porsche, Audi & BMW, enhancing the driving experience with intuitive interactions. Redesigned in-car cockpit interfaces contributing to industry-leading operational data and achieving 100% customer satisfaction during evaluations.
Freelance UX/UI Designer at Media.Monks / BBH / BBDO / RGA / Frog
June 1, 2022 - August 1, 2023
Delivered end-to-end design for multiple digital projects across multinational clients, including Nike, Huawei, Amazon, and Philips. Led the team in redesigning a digital marketing landing page for Alipay Hong Kong, resulting in strong brand storytelling and ecosystem development; first-month user gain cited as 800,000.

Education

Master of Science in User Experience Design at Kingston University
September 1, 2023 - September 1, 2024
Bachelor of Arts in Visual Communication Design at Communication University of China
September 1, 2014 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Gaming, Media & Entertainment