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I'm Caroline Tinega, a Social Media & Digital Marketing Specialist with 5+ years of experience in managing content, driving audience engagement, and executing data-driven campaigns. I'm skilled in social media strategy, content planning, and performance tracking to support brand growth and customer acquisition. I build social media strategies for SMEs and nonprofits, grow audiences across channels, onboard partners, and use data to improve campaign effectiveness and audience targeting.…I'm Caroline Tinega, a Social Media & Digital Marketing Specialist with 5+ years of experience in managing content, driving audience engagement, and executing data-driven campaigns. I'm skilled in social media strategy, content planning, and performance tracking to support brand growth and customer acquisition. I build social media strategies for SMEs and nonprofits, grow audiences across channels, onboard partners, and use data to improve campaign effectiveness and audience targeting.

Caroline Tinega

Social Media Manager, Copywriter, Content Creator, +2

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I'm Caroline Tinega, a Social Media & Digital Marketing Specialist with 5+ years of experience in managing content, driving audience engagement, and executing data-driven campaigns. I'm skilled in social media strategy, content planning, and performance tracking to support brand growth and customer acquisition. I build social media strategies for SMEs and nonprofits, grow audiences across channels, onboard partners, and use data to improve campaign effectiveness and audience targeting.…I'm Caroline Tinega, a Social Media & Digital Marketing Specialist with 5+ years of experience in managing content, driving audience engagement, and executing data-driven campaigns. I'm skilled in social media strategy, content planning, and performance tracking to support brand growth and customer acquisition. I build social media strategies for SMEs and nonprofits, grow audiences across channels, onboard partners, and use data to improve campaign effectiveness and audience targeting.

Available to hire

I’m Caroline Tinega, a Social Media & Digital Marketing Specialist with 5+ years of experience in managing content, driving audience engagement, and executing data-driven campaigns. I’m skilled in social media strategy, content planning, and performance tracking to support brand growth and customer acquisition.

I build social media strategies for SMEs and nonprofits, grow audiences across channels, onboard partners, and use data to improve campaign effectiveness and audience targeting.

Skills

SEO Copywriting

Experience Level

SEO Copywriting

Intermediate

Language

English

Fluent

Work Experience

Social Media & Marketing Consultant at Taraji Impact Consulting

January 1, 2019 - Present

Managed social media accounts for SMEs and nonprofits, improving engagement and online visibility. Planned and executed content calendars aligned with campaign goals. Increased campaign conversion rate by 35% through targeted messaging and audience segmentation. Monitored social media performance and optimized campaigns using analytics tools. Supported lead generation through social media and CRM integration.

Trade Development Manager at Population Services Kenya

January 1, 2021 - December 31, 2024

Supported marketing campaigns through digital outreach and stakeholder engagement. Contributed to awareness campaigns across multiple channels. Onboarded 50+ partners, exceeding targets by 25%. Used data insights to improve campaign effectiveness and audience targeting.

Sales & Marketing Support

January 1, 2018 - December 31, 2021

Assisted in executing marketing campaigns and social media promotions; supported content creation and online engagement; maintained customer data and tracked campaign performance.