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I am a communications professional with 15+ years of experience connecting stakeholders and inspiring action through clear narratives and multi-channel storytelling. I have built communications functions from the ground up and aligned messaging with organizational mission across multinational teams in Greater China and beyond.\n\nI specialize in executive communications, CSR storytelling, media relations, and digital communications — translating sustainability initiatives and community programs into compelling stories that engage employees, partners, and local communities while guiding leaders to drive meaningful impact.…I am a communications professional with 15+ years of experience connecting stakeholders and inspiring action through clear narratives and multi-channel storytelling. I have built communications functions from the ground up and aligned messaging with organizational mission across multinational teams in Greater China and beyond.\n\nI specialize in executive communications, CSR storytelling, media relations, and digital communications — translating sustainability initiatives and community programs into compelling stories that engage employees, partners, and local communities while guiding leaders to drive meaningful impact.

LUTHY DING

Content Creator, Content Producer, Writer, +2

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I am a communications professional with 15+ years of experience connecting stakeholders and inspiring action through clear narratives and multi-channel storytelling. I have built communications functions from the ground up and aligned messaging with organizational mission across multinational teams in Greater China and beyond.\n\nI specialize in executive communications, CSR storytelling, media relations, and digital communications — translating sustainability initiatives and community programs into compelling stories that engage employees, partners, and local communities while guiding leaders to drive meaningful impact.…I am a communications professional with 15+ years of experience connecting stakeholders and inspiring action through clear narratives and multi-channel storytelling. I have built communications functions from the ground up and aligned messaging with organizational mission across multinational teams in Greater China and beyond.\n\nI specialize in executive communications, CSR storytelling, media relations, and digital communications — translating sustainability initiatives and community programs into compelling stories that engage employees, partners, and local communities while guiding leaders to drive meaningful impact.

Available to hire

I am a communications professional with 15+ years of experience connecting stakeholders and inspiring action through clear narratives and multi-channel storytelling. I have built communications functions from the ground up and aligned messaging with organizational mission across multinational teams in Greater China and beyond.\n\nI specialize in executive communications, CSR storytelling, media relations, and digital communications — translating sustainability initiatives and community programs into compelling stories that engage employees, partners, and local communities while guiding leaders to drive meaningful impact.

Skills

Copywriting

Branding

Corporate Video

Experience Level

Copywriting

Expert

Branding

Expert

Corporate Video

Intermediate

Language

Chinese

Fluent

English

Advanced

Work Experience

Communication and Marketing Manager at CEVA

April 1, 2017 - Present

Established internal and external communications function in Greater China, developing messaging house and speakers bureau that elevated brand positioning across local markets. Directed content strategy across owned and earned media channels (newsletters, WeChat, LinkedIn, video, prints), producing 50+ pieces of executive communications annually and increasing employee engagement by 35% through targeted storytelling campaigns. Built and maintained relationships with 20+ tier-1 media outlets; secured 15+ earned media placements per year supporting new product launches and C-suite thought leadership. Managed regional social media strategy and digital presence with analytics-driven narrative management. Advised C-level executives and cross-functional teams on comprehensive communication strategies; facilitated town halls connecting 2,000+ employees across North Asia with global leadership. Led CSR and community engagement communications; translated sustainability initiatives into compelli

PR Lead at Royal Vopak

January 1, 2010 - December 1, 2015

Formulated China-wide communication strategies aligned with global corporate vision and ensured 100% messaging consistency across publications and external statements. Cultivated strategic partnerships with key media and government stakeholders; organized 10+ high-profile media events and sponsorships annually, optimizing PR spend to achieve 25% cost reduction while maintaining quality standards. Produced editorial content, corporate publications, and executive presentations; trained 30+ staff members on communication policies and brand voice guidelines. Managed joint venture communications and government relations, facilitating regulatory access and preferred policy discussions through strategic relationship building. Executed global CSR and brand campaigns (including Race of The Classics) and cultural initiatives, strengthening brand perception as responsible corporate citizen in the energy infrastructure sector.

AP DBS (Delphi Business System) Controller at Delphi

December 1, 2006 - July 1, 2009

Digital Communications: Established and maintained virtual communication platforms for Delphi Business System (DBS), training 100+ managers and engineers across Asia Pacific region on systematic communication protocols. Stakeholder Engagement: Coordinated cross-functional and cross-sectoral communication initiatives; facilitated quarterly management review meetings and annual events connecting regional leadership with global headquarters. Strategic Narrative Development: Developed weekly and monthly communication trackers and matrices; analyzed system effectiveness and recommended improvements that enhanced operational transparency across multi-countries.