Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Senior UX/Product Designer at Deloitte Digital
June 1, 2019 - March 31, 2022Led end-to-end UX & product design across multiple industries, conducting user interviews and research, translating insights into wireframes and prototypes, and collaborating with cross-functional teams to deliver high-quality design outcomes.
UX Designer - Food & Ecommerce at WooliesX
March 1, 2022 - February 29, 2024Led UX discovery, user research and detailed design to improve self-service for customers; implemented substitutions flow improvements. Delivered outcomes including 70% fewer refunds on customer-selected substitutions and a 13% increase in Product VOC.
Senior UX Designer - Food Ecommerce at WooliesX
February 1, 2024 - June 30, 2025Led design across local and digital experiences; managed 20+ web and app experiences, delivering insights from 1,000+ customer interviews and usability sessions via high-volume programs.
Self-employed UX Designer/Consultant
June 1, 2025 - PresentLeading in research and design across 20+ digital web and app experiences; delivered insights from 1,000+ customer interviews and usability sessions; run high-volume insight programs weekly.
Education
Bachelor of Commerce at Sydney University
January 11, 2030 - January 1, 2019Qualifications
Q&A Panelist for UNSW Graduates
January 11, 2030 - March 29, 2026Mentor at UTS FemTech Hackathon
January 11, 2030 - March 29, 2026Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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