Available to hire
Hi, I’m Luísa Meireles, a marketing and social media professional passionate about crafting engaging content and driving growth across international markets. I thrive in fast-paced, collaborative environments where strategy, creativity, and data come together to deliver measurable results.
Over the years I’ve led social media programs, supported multi-stakeholder campaigns, and helped build marketing capability within B2B and consumer-focused settings. I enjoy turning ideas into actionable plans, coordinating cross-functional teams, and continuously learning to stay ahead in the digital landscape.
Skills
Experience Level
Expert
Language
English
Fluent
Portuguese
Fluent
French
Fluent
Spanish; Castilian
Intermediate
German
Beginner
Dutch
Beginner
Work Experience
Associate Social Media Marketing Specialist at Canonical
September 1, 2025 - PresentOwn social media strategy and support regional growth in priority countries through organic and paid media. Manage LinkedIn Ads campaigns, including setup, monitoring, optimisation, and performance tracking. Coordinate internal stakeholders and partners to ensure timely delivery of campaigns and content. Manage partner portfolio, including post coordination, approvals, and alignment on messaging. Support video production and trend-led content to drive reach and engagement.
Social Media Student Assistant at Erasmus University - International Office
September 1, 2024 - August 31, 2025Managed social media content supporting international student integration. Tracked engagement and campaign performance metrics. Supported promotion of the Connecting Cultures Festival, contributing to the highest event reach achieved by the International Office.
Social Media Manager at Weekends in Rotterdam
September 1, 2022 - PresentCreate, plan, and publish content for Instagram and TikTok to promote local tourism.
Trade Marketeer / Junior Marketing Manager at Closing the Loop
August 1, 2023 - August 1, 2024Promoted within 9 months from Junior Marketing Manager to Trade Marketeer. Supported communications for circular initiatives with multinational B2B and OEM clients. Developed and implemented a post-purchase package procedure to improve client experience. Led website development, content creation, and LinkedIn strategy.
Marketing & Communication Intern at Closing the Loop
August 1, 2022 - March 31, 2023Collaborated closely with the Marketing Director to build the marketing department from the ground up, gaining hands-on experience across multiple marketing functions for a B2B company. Assisted in strategy development, including defining value propositions, customer journey mapping and USPs. Regularly updated and optimized the company website to enhance user experience and drive engagement.
Education
MSc Marketing Management at Rotterdam School of Management, Erasmus University
January 1, 2024 - January 1, 2025BSc International Business Administration at Rotterdam School of Management, Erasmus University
January 1, 2020 - January 1, 2023French Baccalauréat in Science Economics at Lycée Français International de Porto
January 1, 2014 - January 1, 2019Qualifications
Data Visualization and presentation
January 1, 2026 - March 30, 2026LinkedIn Paid Ads
January 1, 2026 - March 30, 2026Negotiation Course
January 1, 2022 - March 30, 2026Futureproof Growth Track: Social entrepreneurship development course
January 1, 2022 - March 30, 2026Public Speaking
January 1, 2021 - March 30, 2026Pre-Academic Program: Certification of Erasmus University
January 1, 2020 - March 30, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Education, Retail
Skills
Experience Level
Expert
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