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I’m Lea Wenban, a Senior Product Designer focused on UX architecture, UI/UX, and CRO for enterprise-grade platforms. I turn complex legacy systems into scalable digital ecosystems that reduce technical debt and drive measurable revenue. I blend hands-on design with validation, data-informed decisions, and stakeholder collaboration to deliver high-impact outcomes across B2B, B2C, and franchise contexts. I combine design leadership with AI-enabled prototyping, design systems, and design operations to accelerate go-to-market timelines and de-risk high-stakes initiatives. My work emphasizes cross-brand consistency, accessibility, and rapid iteration to optimize funnels, improve user experiences, and support sustained growth for enterprise customers.…I’m Lea Wenban, a Senior Product Designer focused on UX architecture, UI/UX, and CRO for enterprise-grade platforms. I turn complex legacy systems into scalable digital ecosystems that reduce technical debt and drive measurable revenue. I blend hands-on design with validation, data-informed decisions, and stakeholder collaboration to deliver high-impact outcomes across B2B, B2C, and franchise contexts. I combine design leadership with AI-enabled prototyping, design systems, and design operations to accelerate go-to-market timelines and de-risk high-stakes initiatives. My work emphasizes cross-brand consistency, accessibility, and rapid iteration to optimize funnels, improve user experiences, and support sustained growth for enterprise customers.

Lea Wenban

Product Designer, UX Designer, Architect, +2

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I’m Lea Wenban, a Senior Product Designer focused on UX architecture, UI/UX, and CRO for enterprise-grade platforms. I turn complex legacy systems into scalable digital ecosystems that reduce technical debt and drive measurable revenue. I blend hands-on design with validation, data-informed decisions, and stakeholder collaboration to deliver high-impact outcomes across B2B, B2C, and franchise contexts. I combine design leadership with AI-enabled prototyping, design systems, and design operations to accelerate go-to-market timelines and de-risk high-stakes initiatives. My work emphasizes cross-brand consistency, accessibility, and rapid iteration to optimize funnels, improve user experiences, and support sustained growth for enterprise customers.…I’m Lea Wenban, a Senior Product Designer focused on UX architecture, UI/UX, and CRO for enterprise-grade platforms. I turn complex legacy systems into scalable digital ecosystems that reduce technical debt and drive measurable revenue. I blend hands-on design with validation, data-informed decisions, and stakeholder collaboration to deliver high-impact outcomes across B2B, B2C, and franchise contexts. I combine design leadership with AI-enabled prototyping, design systems, and design operations to accelerate go-to-market timelines and de-risk high-stakes initiatives. My work emphasizes cross-brand consistency, accessibility, and rapid iteration to optimize funnels, improve user experiences, and support sustained growth for enterprise customers.

Available to hire

I’m Lea Wenban, a Senior Product Designer focused on UX architecture, UI/UX, and CRO for enterprise-grade platforms. I turn complex legacy systems into scalable digital ecosystems that reduce technical debt and drive measurable revenue. I blend hands-on design with validation, data-informed decisions, and stakeholder collaboration to deliver high-impact outcomes across B2B, B2C, and franchise contexts.

I combine design leadership with AI-enabled prototyping, design systems, and design operations to accelerate go-to-market timelines and de-risk high-stakes initiatives. My work emphasizes cross-brand consistency, accessibility, and rapid iteration to optimize funnels, improve user experiences, and support sustained growth for enterprise customers.

Skills

Product Design

Experience Level

Product Design

Expert

Language

Work Experience

Lead / Senior Product Designer (IC) | UI/UX & UX Architecture at TBC Corporation

January 1, 2018 - January 1, 2025

Independent contributor leading design strategy and architecture across 3 business units (B2C, B2B, Franchise). Drove revenue-focused UX for retail/franchise appointment funnels, delivering a 12.9% YoY conversion lift and an estimated $15–$25M+ annual revenue impact. Co-designed and built the TreadXpress B2B platform from a blank canvas to support 110+ distribution centers and 90+ metro areas with 24/7 reliability. Engineered ecosystem consolidation, IAM/permissions, and multi-brand provisioning; established design ops frameworks, tokens, and WCAG-compliant components to accelerate handoff and QA. Led AI-enabled prototyping and rapid GTM proof-of-concept work (landing page in 3 hours).

Manager, Digital & Motion Design at TBC Corporation

January 1, 2011 - January 1, 2018

Orchestrated first-gen B2C platforms and digital promotions; led a 750-store digital kiosk/digital menu board rollout with dynamic, POS-informed pricing and localized promotions. Integrated privacy-compliant live appointment scheduling to reduce perceived wait times. Built a Master Template ecosystem to increase production efficiency and ensure brand consistency across digital touchpoints.