I’m a senior brand and campaign creative with 18 years’ experience delivering high-impact work across global brands, B2B and property clients. I’ve led teams of up to six designers across multi-channel campaigns and have a proven track record turning complex propositions into clear, commercially effective creative. I’ve delivered ATL and digital campaigns for brands including Coca-Cola, Vodafone and Unilever, and developed brand identities that elevate positioning and drive engagement. I blend creative and strategic thinking to win stakeholder confidence, proudly presenting and selling ideas to C-suite executives. I’ve mentored junior designers to raise standards and performance, and I’ve led brand strategy and execution for fintech startups, real estate developers, and agency teams. I’m a collaborative leader who thrives on cross-functional partnerships and delivering consistent creative output at scale.

Ben Edwards

I’m a senior brand and campaign creative with 18 years’ experience delivering high-impact work across global brands, B2B and property clients. I’ve led teams of up to six designers across multi-channel campaigns and have a proven track record turning complex propositions into clear, commercially effective creative. I’ve delivered ATL and digital campaigns for brands including Coca-Cola, Vodafone and Unilever, and developed brand identities that elevate positioning and drive engagement. I blend creative and strategic thinking to win stakeholder confidence, proudly presenting and selling ideas to C-suite executives. I’ve mentored junior designers to raise standards and performance, and I’ve led brand strategy and execution for fintech startups, real estate developers, and agency teams. I’m a collaborative leader who thrives on cross-functional partnerships and delivering consistent creative output at scale.

Available to hire

I’m a senior brand and campaign creative with 18 years’ experience delivering high-impact work across global brands, B2B and property clients. I’ve led teams of up to six designers across multi-channel campaigns and have a proven track record turning complex propositions into clear, commercially effective creative. I’ve delivered ATL and digital campaigns for brands including Coca-Cola, Vodafone and Unilever, and developed brand identities that elevate positioning and drive engagement.

I blend creative and strategic thinking to win stakeholder confidence, proudly presenting and selling ideas to C-suite executives. I’ve mentored junior designers to raise standards and performance, and I’ve led brand strategy and execution for fintech startups, real estate developers, and agency teams. I’m a collaborative leader who thrives on cross-functional partnerships and delivering consistent creative output at scale.

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Language

English
Fluent

Work Experience

Senior Designer at Free Brands Ltd
January 1, 2023 - Present
Defined brand strategy, positioning and audience for a fintech startup; built a scalable brand identity system across all touchpoints; owned brand consistency as brand guardian; contributed to new business through customer-focused creative direction.
Lead Brand Designer at Orbital
January 1, 2022 - January 1, 2023
Delivered brand, motion and large-scale campaigns for major UK property developers; led and mentored a team of 6 designers; managed multiple live projects, improving creative consistency and delivery; progressed from senior designer into art direction responsibilities.
Lead Designer/Art Director at We Are Fred
January 1, 2020 - January 1, 2022
Delivered branding, motion and multi-channel campaigns for a leading property marketing agency; contributed to pitches and supported new business opportunities; mentored junior designers; collaborated with stakeholders to maintain high creative standards.
Senior Designer at Think BDW
January 1, 2018 - January 1, 2020
Delivered high-impact OOH campaigns using 3D, VFX and immersive creative; led digital and print production across large-scale campaign outputs; collaborated on campaigns for global brands including RSPCA, Coca-Cola, Vodafone, Brown-Forman and Unilever.
Graphic Designer at Kinetic (WPP)
January 1, 2015 - January 1, 2018
Creative leadership across brand identity and campaigns; supported integrated and ATL campaigns; developed visual storytelling for major brands; contributed to winning pitches and production across multiple channels.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Financial Services, Software & Internet, Telecommunications, Retail