I’m a senior brand and campaign creative with 18 years’ experience delivering high-impact work across global brands, B2B and property clients. I’ve led teams of up to six designers across multi-channel campaigns and have a proven track record turning complex propositions into clear, commercially effective creative. I’ve delivered ATL and digital campaigns for brands including Coca-Cola, Vodafone and Unilever, and developed brand identities that elevate positioning and drive engagement.
I blend creative and strategic thinking to win stakeholder confidence, proudly presenting and selling ideas to C-suite executives. I’ve mentored junior designers to raise standards and performance, and I’ve led brand strategy and execution for fintech startups, real estate developers, and agency teams. I’m a collaborative leader who thrives on cross-functional partnerships and delivering consistent creative output at scale.
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