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Hi, I’m Shannell Beckles, a New York-based marketing and ad operations professional with a track record of driving brand visibility and campaign performance across META, TikTok, DSP ecosystems, and influencer partnerships. I excel at trafficking, QA, bidding optimization, and turning data into actionable strategies that boost ROI while keeping campaigns organized and on budget. I enjoy collaborating with clients, public figures, and community organizations to tell compelling stories, grow audiences, and strengthen brand reputation. My experience spans social, PR, product marketing, and content strategy, and I’m passionate about building scalable processes, creating clear materials, and delivering measurable results for diverse brands.…Hi, I’m Shannell Beckles, a New York-based marketing and ad operations professional with a track record of driving brand visibility and campaign performance across META, TikTok, DSP ecosystems, and influencer partnerships. I excel at trafficking, QA, bidding optimization, and turning data into actionable strategies that boost ROI while keeping campaigns organized and on budget. I enjoy collaborating with clients, public figures, and community organizations to tell compelling stories, grow audiences, and strengthen brand reputation. My experience spans social, PR, product marketing, and content strategy, and I’m passionate about building scalable processes, creating clear materials, and delivering measurable results for diverse brands.

Shannell Beckles

Brand Strategist, Marketing Strategist, Digital Producer, +2

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Hi, I’m Shannell Beckles, a New York-based marketing and ad operations professional with a track record of driving brand visibility and campaign performance across META, TikTok, DSP ecosystems, and influencer partnerships. I excel at trafficking, QA, bidding optimization, and turning data into actionable strategies that boost ROI while keeping campaigns organized and on budget. I enjoy collaborating with clients, public figures, and community organizations to tell compelling stories, grow audiences, and strengthen brand reputation. My experience spans social, PR, product marketing, and content strategy, and I’m passionate about building scalable processes, creating clear materials, and delivering measurable results for diverse brands.…Hi, I’m Shannell Beckles, a New York-based marketing and ad operations professional with a track record of driving brand visibility and campaign performance across META, TikTok, DSP ecosystems, and influencer partnerships. I excel at trafficking, QA, bidding optimization, and turning data into actionable strategies that boost ROI while keeping campaigns organized and on budget. I enjoy collaborating with clients, public figures, and community organizations to tell compelling stories, grow audiences, and strengthen brand reputation. My experience spans social, PR, product marketing, and content strategy, and I’m passionate about building scalable processes, creating clear materials, and delivering measurable results for diverse brands.

Available to hire

Hi, I’m Shannell Beckles, a New York-based marketing and ad operations professional with a track record of driving brand visibility and campaign performance across META, TikTok, DSP ecosystems, and influencer partnerships. I excel at trafficking, QA, bidding optimization, and turning data into actionable strategies that boost ROI while keeping campaigns organized and on budget.

I enjoy collaborating with clients, public figures, and community organizations to tell compelling stories, grow audiences, and strengthen brand reputation. My experience spans social, PR, product marketing, and content strategy, and I’m passionate about building scalable processes, creating clear materials, and delivering measurable results for diverse brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Independent Consultant at Fiaro Essentials

May 1, 2024 - Present

Campaign Management & Ad Operations: Trafficked, tagged, and QA'd META campaigns; monitored pacing, delivery, and KPIs; optimized bids, audiences, and creatives to boost performance and ROI; maintained organized documentation and communication with Founder. Marketing, PR & Brand Strategy: supported brand visibility through PR outreach, media coordination, launch-day execution; coordinated news segments and media opportunities; managed social media content, press materials, and event logistics; partnered with clients, public figures, and community organizations to strengthen storytelling and reputation; identified collaboration opportunities and influencer partnerships to expand audience reach across multiple industries.

Digital Brand Strategist at Miller Advertising Agency

November 1, 2022 - July 1, 2024

Trafficked RTB campaigns: Deal IDs, IO/spot buys, CPV campaigns; troubleshot KPI targets (CTR, VTR); monitored delivery and performance; suggested additional sites, data, or targeting; trafficked campaigns across multiple publishers reaching over 1M impressions; implemented 3rd party media tracking tags; guided bidding behavior and supported sales team; debug issues with campaigns and creatives; maintained IO archiving and invoicing reporting; attended customer meetings; built educational materials for internal/external use; analyzed campaign performance and compiled key metrics reports.

Ad Operations Manager – Retail Luxury Vertical at TikTok

February 1, 2020 - November 1, 2022

Executed and optimized ad campaigns for top-tier luxury retail brands, ensuring high-impact placements within TikTok's ad ecosystem to drive engagement and conversions. Managed inventory reservations and ad placements using internal data system, verified creatives meet specs, implemented 3rd party tracking tags, monitored KPI targets, and escalated issues with third-party vendors as needed. Supported Brand Strategists, Account Managers, and Brand Partnership Managers in collaboration with new partner measurement feasibility; facilitated client meetings and created reference materials for team.

Demand Sales Operations Associate at Freewheel, A Comcast Company

January 1, 2017 - February 1, 2020

Implemented third-party tracking tags and ensured accurate ad placements across DSPs/SSPs to optimize campaign performance. Monitored and optimized campaigns via Google Analytics and Adobe Analytics; trafficked campaigns across publishers with over 1M impressions; implemented 3rd party tracking tags; understood client bidding behavior and advised on revenue opportunities; debug issues with campaigns and creatives; managed IO archiving and invoicing discrepancies; participated in pre-sales and quarterly business reviews; built educational materials for internal/external use.