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I'm a senior Graphic Design and Studio Arts student at the University of Arkansas, with hands-on experience working with small businesses, large organizations, and independent clients. I thrive on creating bold, practical design solutions that tell a story and support goals, from branding and merch design to social media assets and event materials. I'm creative, detail-oriented, and service-driven, with a strong passion for visual storytelling and building lasting client relationships. I manage all aspects of a charcuterie business and enterprise projects, and I enjoy collaborating across disciplines to deliver high-quality, engaging work.…I'm a senior Graphic Design and Studio Arts student at the University of Arkansas, with hands-on experience working with small businesses, large organizations, and independent clients. I thrive on creating bold, practical design solutions that tell a story and support goals, from branding and merch design to social media assets and event materials. I'm creative, detail-oriented, and service-driven, with a strong passion for visual storytelling and building lasting client relationships. I manage all aspects of a charcuterie business and enterprise projects, and I enjoy collaborating across disciplines to deliver high-quality, engaging work.

Payton Leding

Graphic Designer, Brand Designer, Logo Designer, +2

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I'm a senior Graphic Design and Studio Arts student at the University of Arkansas, with hands-on experience working with small businesses, large organizations, and independent clients. I thrive on creating bold, practical design solutions that tell a story and support goals, from branding and merch design to social media assets and event materials. I'm creative, detail-oriented, and service-driven, with a strong passion for visual storytelling and building lasting client relationships. I manage all aspects of a charcuterie business and enterprise projects, and I enjoy collaborating across disciplines to deliver high-quality, engaging work.…I'm a senior Graphic Design and Studio Arts student at the University of Arkansas, with hands-on experience working with small businesses, large organizations, and independent clients. I thrive on creating bold, practical design solutions that tell a story and support goals, from branding and merch design to social media assets and event materials. I'm creative, detail-oriented, and service-driven, with a strong passion for visual storytelling and building lasting client relationships. I manage all aspects of a charcuterie business and enterprise projects, and I enjoy collaborating across disciplines to deliver high-quality, engaging work.

Available to hire

I’m a senior Graphic Design and Studio Arts student at the University of Arkansas, with hands-on experience working with small businesses, large organizations, and independent clients. I thrive on creating bold, practical design solutions that tell a story and support goals, from branding and merch design to social media assets and event materials.

I’m creative, detail-oriented, and service-driven, with a strong passion for visual storytelling and building lasting client relationships. I manage all aspects of a charcuterie business and enterprise projects, and I enjoy collaborating across disciplines to deliver high-quality, engaging work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Owner / Operator at Charcuterie by Payton

January 1, 2024 - July 31, 2025

Owned and operated a self-managed charcuterie business; sourced ingredients; priced and managed inventory; handled customer communications; planned and executed 30+ orders and events; built vendor relationships; contributed to product creation for daily orders, gifts, and meetings.

Charcuterie Assistant / Server / Catering Assistant at Ozark Charcuterie

May 1, 2025 - Present

Supported catering operations; assisted with daily service and events; helped plan and execute catering tasks; supported client relations.

Graphic Designer at Self-Employed / Freelance

January 1, 2023 - Present

Developed visual identities, branding, logos, websites, and marketing materials; implemented cohesive brand identities; designed social media assets; planned and executed social media strategy to increase online engagement.

Staff Member at Amazing Graze

January 1, 2023 - January 1, 2024

Prepared and artfully designed charcuterie boards for gatherings and events; paid attention to detail; maintained high-quality products and client satisfaction.

Market Manager / Charcuterie Artist / Social Media Manager / Barista at Sweetbay Coffee Co.

January 1, 2023 - April 1, 2024

Promoted the business through Instagram and Facebook; managed social media engagement; created and coordinated engaging content; supported daily store operations.