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Sales and Marketing Specialist since 2006 with an entrepreneurial mindset focused on Customer Acquisition and Retention, eComm, Brand Development, Performance Marketing, Consumer Engagement, Content Creation, Freelance Writing, SEO, E-Mail, and Affiliate Marketing. Thrives in a multi-faceted role in a fast-paced environment surrounded by like-minded colleagues. Demonstrates the ability to develop and execute advertising strategies across paid channels. Experienced Media Buyer utilizing direct ad placements via ad exchanges, programmatic and social channels for eComm, Mobile Installs, Content Marketing, and Lead Generation. Optimizing creatives to increase CTRs using an outside-of-the-box approach matched with compelling content. Leverages CRO software to A/B split test above-the-fold content and sales funnels paired with marketing analytics to track and analyze campaign performance and optimize for conversion rate.…Sales and Marketing Specialist since 2006 with an entrepreneurial mindset focused on Customer Acquisition and Retention, eComm, Brand Development, Performance Marketing, Consumer Engagement, Content Creation, Freelance Writing, SEO, E-Mail, and Affiliate Marketing. Thrives in a multi-faceted role in a fast-paced environment surrounded by like-minded colleagues. Demonstrates the ability to develop and execute advertising strategies across paid channels. Experienced Media Buyer utilizing direct ad placements via ad exchanges, programmatic and social channels for eComm, Mobile Installs, Content Marketing, and Lead Generation. Optimizing creatives to increase CTRs using an outside-of-the-box approach matched with compelling content. Leverages CRO software to A/B split test above-the-fold content and sales funnels paired with marketing analytics to track and analyze campaign performance and optimize for conversion rate.

Todd Murray

Digital Marketer, Marketing Strategist, Growth Marketer, +2

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Sales and Marketing Specialist since 2006 with an entrepreneurial mindset focused on Customer Acquisition and Retention, eComm, Brand Development, Performance Marketing, Consumer Engagement, Content Creation, Freelance Writing, SEO, E-Mail, and Affiliate Marketing. Thrives in a multi-faceted role in a fast-paced environment surrounded by like-minded colleagues. Demonstrates the ability to develop and execute advertising strategies across paid channels. Experienced Media Buyer utilizing direct ad placements via ad exchanges, programmatic and social channels for eComm, Mobile Installs, Content Marketing, and Lead Generation. Optimizing creatives to increase CTRs using an outside-of-the-box approach matched with compelling content. Leverages CRO software to A/B split test above-the-fold content and sales funnels paired with marketing analytics to track and analyze campaign performance and optimize for conversion rate.…Sales and Marketing Specialist since 2006 with an entrepreneurial mindset focused on Customer Acquisition and Retention, eComm, Brand Development, Performance Marketing, Consumer Engagement, Content Creation, Freelance Writing, SEO, E-Mail, and Affiliate Marketing. Thrives in a multi-faceted role in a fast-paced environment surrounded by like-minded colleagues. Demonstrates the ability to develop and execute advertising strategies across paid channels. Experienced Media Buyer utilizing direct ad placements via ad exchanges, programmatic and social channels for eComm, Mobile Installs, Content Marketing, and Lead Generation. Optimizing creatives to increase CTRs using an outside-of-the-box approach matched with compelling content. Leverages CRO software to A/B split test above-the-fold content and sales funnels paired with marketing analytics to track and analyze campaign performance and optimize for conversion rate.

Available to hire

Sales and Marketing Specialist since 2006 with an entrepreneurial mindset focused on Customer Acquisition and Retention, eComm, Brand Development, Performance Marketing, Consumer Engagement, Content Creation, Freelance Writing, SEO, E-Mail, and Affiliate Marketing.
Thrives in a multi-faceted role in a fast-paced environment surrounded by like-minded colleagues.
Demonstrates the ability to develop and execute advertising strategies across paid channels.
Experienced Media Buyer utilizing direct ad placements via ad exchanges, programmatic and social channels for eComm, Mobile Installs, Content Marketing, and Lead Generation.
Optimizing creatives to increase CTRs using an outside-of-the-box approach matched with compelling content.
Leverages CRO software to A/B split test above-the-fold content and sales funnels paired with marketing analytics to track and analyze campaign performance and optimize for conversion rate.

Skills

Google Ads

Email Marketing

SEO

Experience Level

Google Ads

Expert

Email Marketing

Expert

SEO

Expert

Work Experience

CEO / Founder at TM Digital Consultants

January 1, 2008 - Present

Founded and led TM Digital Consultants delivering performance marketing strategies for Ecommerce, Lead-Gen, Mobile, and Web clientele. Partnered with agencies of record for direct campaign deployment in the mobile install space. Leveraged CRO software to run above-the-fold content and sales funnel tests, and used performance analytics to identify key growth opportunities. Directed creative asset development and A/B testing to maximize CTRs. Maintained up-to-date knowledge of marketing trends, competitor activity, and industry guidelines to inform digital marketing strategy.

Senior Media Buyer at Phunware

April 1, 2017 - August 1, 2018

Developed and executed effective media buying strategies to maximize app visibility and user acquisition. Researched and identified suitable platforms and channels; negotiated ad placements and rates; managed budgets to ensure cost-effective campaigns. Analyzed campaign performance data to continuously optimize ads and ROI. Stayed current with industry trends and competitor strategies; collaborated with creative agencies, data analysts, and marketing managers to align campaigns with business objectives and drive growth.

Sales & Marketing Manager at Lifescript

July 1, 2015 - February 1, 2017

Developed and executed media buying strategies to maximize app visibility and user acquisition. Researched and identified the most suitable advertising platforms and channels; negotiated ad placements and rates; managed budgets for cost-effective campaigns. Analyzed campaign performance data to optimize ads and ROI. Stayed up-to-date with industry trends, emerging technologies, and competitor strategies to maintain a competitive edge. Collaborated with creative agencies, data analysts, and marketing managers to align campaigns with business objectives and drive growth.

VP Of Sales & Marketing at Original Grain, Inc.

March 1, 2014 - June 1, 2015

Planned and executed digital marketing campaigns including CPM/CPC advertising, programmatic media buys, email marketing, social, and content marketing. Oversaw six-figure marketing budgets delivering maximum ROI and LTV. Led a team of five marketing professionals and provided strategic direction for brand messaging, product positioning, and creative assets. Managed the relaunch of the Shopify website with UX designers and web developers to optimize presentation, performance, and sales funnels. Conducted regular competitor analyses to stay current and identify growth opportunities.

Director Of Performance Marketing at Market Health

June 1, 2013 - March 1, 2014

Developed and managed performance marketing campaigns across channels. Led a team of four marketing professionals and provided strategic direction to achieve sales goals and projections. Administered development of brand messaging, product positioning, and creative assets for consistent cross-channel presentation. Led the development and relaunch of marketing assets and landing pages to improve conversions, and conducted regular competitor analyses to identify growth opportunities.

Affiliate Manager & Business Development at Ads For Dough

August 1, 2006 - August 1, 2009

Supported and grew a client list of 150+ high-volume affiliate marketers by matching their strengths to appropriate campaigns. Prospected new partnerships with performance marketing affiliates and advertisers. Created high-converting pre-sell landing pages for direct campaigns. Led scalable campaign growth for affiliates while optimizing conversions. Built lasting relationships with affiliates and external partners, and collaborated with internal teams to ensure campaign alignment with broader marketing objectives. Negotiated maximum net margins on direct campaign allocations and oversaw campaign deployment. Coordinated strategic campaign creatives for the right audience.