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I'm Daria Holomazova, a UI Designer based in Reading, UK, with hands-on experience designing scalable, responsive web interfaces and component-driven design systems for e-commerce and B2B platforms. I'm expert in Figma (including component libraries, interactive prototypes, and developer hand-off) and have strong visual design skills focused on usability, clarity, and commercial impact. I thrive in cross-functional teams, running internal workshops, presenting to stakeholders, and aligning design with technical delivery. I'm passionate about clean, intuitive digital experiences and have a keen interest in AI-driven tools.…I'm Daria Holomazova, a UI Designer based in Reading, UK, with hands-on experience designing scalable, responsive web interfaces and component-driven design systems for e-commerce and B2B platforms. I'm expert in Figma (including component libraries, interactive prototypes, and developer hand-off) and have strong visual design skills focused on usability, clarity, and commercial impact. I thrive in cross-functional teams, running internal workshops, presenting to stakeholders, and aligning design with technical delivery. I'm passionate about clean, intuitive digital experiences and have a keen interest in AI-driven tools.

Daria Holomazova

UX Designer, UI Designer, Product Designer, +4

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I'm Daria Holomazova, a UI Designer based in Reading, UK, with hands-on experience designing scalable, responsive web interfaces and component-driven design systems for e-commerce and B2B platforms. I'm expert in Figma (including component libraries, interactive prototypes, and developer hand-off) and have strong visual design skills focused on usability, clarity, and commercial impact. I thrive in cross-functional teams, running internal workshops, presenting to stakeholders, and aligning design with technical delivery. I'm passionate about clean, intuitive digital experiences and have a keen interest in AI-driven tools.…I'm Daria Holomazova, a UI Designer based in Reading, UK, with hands-on experience designing scalable, responsive web interfaces and component-driven design systems for e-commerce and B2B platforms. I'm expert in Figma (including component libraries, interactive prototypes, and developer hand-off) and have strong visual design skills focused on usability, clarity, and commercial impact. I thrive in cross-functional teams, running internal workshops, presenting to stakeholders, and aligning design with technical delivery. I'm passionate about clean, intuitive digital experiences and have a keen interest in AI-driven tools.

Available to hire

I’m Daria Holomazova, a UI Designer based in Reading, UK, with hands-on experience designing scalable, responsive web interfaces and component-driven design systems for e-commerce and B2B platforms. I’m expert in Figma (including component libraries, interactive prototypes, and developer hand-off) and have strong visual design skills focused on usability, clarity, and commercial impact. I thrive in cross-functional teams, running internal workshops, presenting to stakeholders, and aligning design with technical delivery. I’m passionate about clean, intuitive digital experiences and have a keen interest in AI-driven tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Ukrainian

Fluent

Russian

Fluent

Work Experience

UI/UX Designer at NetXL

July 1, 2024 - August 1, 2025

Led full-cycle redesign of the e-commerce platform, conducting user research, wireframes, and high-fidelity prototypes; aligned stakeholders to delivery milestones. Launched a new brand page, delivering 3.3x more user interactions and +227% event counts vs. a comparable brand. Conducted UX research across 20+ sites with heatmaps, Google Analytics, surveys, and customer interviews to identify conversion blockers and usability pain points. Analyzed 11,000+ sessions and 80+ recordings; synthesized ~100 UX hypotheses. Designed 50+ responsive screens and built a reusable design system to improve consistency and handoff speed by ~30%. Presented concepts to CEO, Commercial Director, and Operations Director; led cross-functional collaboration with development, marketing, and ops to balance feasibility and business goals. Initiated a CRM redesign; created brand guidelines to standardize identity across digital and offline channels.

UI/UX Designer & Digital Content Creator at Freelance / Remote

January 1, 2023 - June 1, 2024

Delivered small-scale UX/UI projects: mapped website structures, landing pages, responsive layouts, and interactive prototypes for clients. Applied basic HTML/CSS adjustments to support frontend collaboration and design accuracy. Produced digital content for marketing campaigns, including social media assets, email designs, and branding elements for personal brands and small businesses.

Lawyer & Legal Analyst at European Collegium / Liga:Zakon

March 1, 2020 - November 1, 2022

Conducted legal research, drafted contracts, and performed regulatory analysis for corporate clients; developed analytical and communication skills that complemented later UX research and design work.

Event Steward at Reading Borough Council

January 1, 2024 - December 31, 2024

Volunteer role supporting event setup and on-site operations, coordinating with teams to ensure smooth event delivery and safety.

Volunteer English Conversation Partner at ENGin Ukrainian Educational Charity (Online)

January 1, 2024 - December 31, 2024

Online language-exchange role supporting English learners; facilitated conversations and provided feedback to improve speaking confidence.

UI Designer & Digital Content Creator (Freelance) at Freelance / Remote

January 1, 2023 - June 1, 2024

Delivered small-scale UX/UI projects, designing website structures, landing pages, responsive layouts, and interactive prototypes for various clients; produced digital content for marketing campaigns and brand assets.

UI Designer at NetXL

July 1, 2024 - August 1, 2025

Led full-cycle redesign of NetXL's e-commerce platform, covering UX research, wireframes, high-fidelity UI design, prototyping, and stakeholder presentations. Built a scalable design system with reusable components and typography, improved key user journeys, and delivered 50+ responsive UI screens. Collaborated with engineering and marketing to balance design feasibility with business priorities, and contributed to brand guidelines and asset creation.

UI Designer & Digital Content Creator at Freelance

January 1, 2023 - June 1, 2024

Delivered small-scale UX/UI projects, designed website structures, landing pages, responsive layouts, and interactive prototypes for various clients. Created digital content for marketing campaigns, including social media assets, email designs, and branding materials, with basic HTML/CSS adjustments to support frontend collaboration.