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I'm a design enthusiast based in Sydney, with several years of experience working in-house and for agencies. I specialise in creating and enhancing visual identities for luxury, lifestyle, beauty, and fashion brands. I enjoy the process as much as the outcome, and I’m drawn to detail, good taste, and work that leaves space to breathe. I’m always striving to learn more about creative innovation to break boundaries. I see myself as proactive, focused, and adaptable with a keen eye for consistent detail and strong communication. Collaborative by nature and visual by instinct—beauty matters, and so does having fun.…I'm a design enthusiast based in Sydney, with several years of experience working in-house and for agencies. I specialise in creating and enhancing visual identities for luxury, lifestyle, beauty, and fashion brands. I enjoy the process as much as the outcome, and I’m drawn to detail, good taste, and work that leaves space to breathe. I’m always striving to learn more about creative innovation to break boundaries. I see myself as proactive, focused, and adaptable with a keen eye for consistent detail and strong communication. Collaborative by nature and visual by instinct—beauty matters, and so does having fun.

Asia Wilmot

PRO

Art Director, Creative Director, Designer, +2

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I'm a design enthusiast based in Sydney, with several years of experience working in-house and for agencies. I specialise in creating and enhancing visual identities for luxury, lifestyle, beauty, and fashion brands. I enjoy the process as much as the outcome, and I’m drawn to detail, good taste, and work that leaves space to breathe. I’m always striving to learn more about creative innovation to break boundaries. I see myself as proactive, focused, and adaptable with a keen eye for consistent detail and strong communication. Collaborative by nature and visual by instinct—beauty matters, and so does having fun.…I'm a design enthusiast based in Sydney, with several years of experience working in-house and for agencies. I specialise in creating and enhancing visual identities for luxury, lifestyle, beauty, and fashion brands. I enjoy the process as much as the outcome, and I’m drawn to detail, good taste, and work that leaves space to breathe. I’m always striving to learn more about creative innovation to break boundaries. I see myself as proactive, focused, and adaptable with a keen eye for consistent detail and strong communication. Collaborative by nature and visual by instinct—beauty matters, and so does having fun.

Available to hire

Sydney, Australia

I’m a design enthusiast based in Sydney, with several years of experience working in-house and for agencies. I specialise in creating and enhancing visual identities for luxury, lifestyle, beauty, and fashion brands.

I enjoy the process as much as the outcome, and I’m drawn to detail, good taste, and work that leaves space to breathe. I’m always striving to learn more about creative innovation to break boundaries. I see myself as proactive, focused, and adaptable with a keen eye for consistent detail and strong communication. Collaborative by nature and visual by instinct—beauty matters, and so does having fun.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Art Director & Creative Lead at Aurelia London

May 1, 2023 - September 30, 2024

Take charge of the entire creative direction for all creative projects, starting from the initial concept creation to the final production and delivery for Aurelia London (and occasionally CBii and Zesty Paws). Serve as a guardian of the brand's creative realm, constantly evolving and pushing boundaries in our visual representation, while upholding a consistent and distinctive brand appearance. Collaborated with internal teams to revamp Aurelia London's website, refreshing layouts and enhancing user navigation, resulting in a 4% increase in conversion. Supervise and lead innovative and disruptive campaign ideas that align with the overall brand and creative strategy to enhance the visual identity. Manage the shot list, talent, set, props, photographers, models, and the broader production team. Ensure strategic selections are made, and oversee retouching and post-production in accordance with brand guidelines. Supervise and guide external freelancers and agencies to transform key visual

Freelance / Full-Time Art Director at Aurelia London / Those That Do

October 1, 2024 - Present

Creative Leadership: Drive the conceptual and visual direction of campaigns, ensuring alignment with client objectives and The Do Collective's philosophy of doing. Creative Presentation: Present work both internally and externally to clients, selling ideas with conviction and a deep understanding of client needs. Collaborative Ideation: Partner with copywriters, strategists, and account teams to develop innovative, integrated campaigns. Execution Excellence: Oversee the design and production of high-quality visuals across digital, print, social, and experiential platforms. Team Development: Mentor and inspire a team of designers, fostering a culture of creativity, collaboration, and continuous improvement. Client Engagement: Build trust and rapport by presenting creative concepts to clients with confidence and clarity. Trend Setting: Stay ahead of industry trends, ensuring our creative output is fresh, relevant, and impactful. Conceptual Innovation: Develop bold, original ideas that pu