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Hi, I'm James Macpherson, a UX/UI Designer based in Orlando, Florida. I craft intuitive digital experiences by blending user research, storytelling, and clean visual design to solve real-world problems and boost engagement.\n\nI collaborate with product, engineering, and marketing teams to ship thoughtful interfaces. I leverage prototyping, usability testing, and data-driven insights to continuously improve products while prioritizing accessibility and aesthetics.…Hi, I'm James Macpherson, a UX/UI Designer based in Orlando, Florida. I craft intuitive digital experiences by blending user research, storytelling, and clean visual design to solve real-world problems and boost engagement.\n\nI collaborate with product, engineering, and marketing teams to ship thoughtful interfaces. I leverage prototyping, usability testing, and data-driven insights to continuously improve products while prioritizing accessibility and aesthetics.

James Macpherson

UX Designer, UI Designer, Web Designer, +2

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Hi, I'm James Macpherson, a UX/UI Designer based in Orlando, Florida. I craft intuitive digital experiences by blending user research, storytelling, and clean visual design to solve real-world problems and boost engagement.\n\nI collaborate with product, engineering, and marketing teams to ship thoughtful interfaces. I leverage prototyping, usability testing, and data-driven insights to continuously improve products while prioritizing accessibility and aesthetics.…Hi, I'm James Macpherson, a UX/UI Designer based in Orlando, Florida. I craft intuitive digital experiences by blending user research, storytelling, and clean visual design to solve real-world problems and boost engagement.\n\nI collaborate with product, engineering, and marketing teams to ship thoughtful interfaces. I leverage prototyping, usability testing, and data-driven insights to continuously improve products while prioritizing accessibility and aesthetics.

Available to hire

Hi, I’m James Macpherson, a UX/UI Designer based in Orlando, Florida. I craft intuitive digital experiences by blending user research, storytelling, and clean visual design to solve real-world problems and boost engagement.\n\nI collaborate with product, engineering, and marketing teams to ship thoughtful interfaces. I leverage prototyping, usability testing, and data-driven insights to continuously improve products while prioritizing accessibility and aesthetics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

UI/UX Designer at Ariana Bridal Shop

June 1, 2023 - Present

Design and deliver custom bridal graphics and brand-aligned visuals across digital and print, driving improved interface usability and engagement. Produced social media and print materials using Figma, contributing to a 10% increase in sales. Created wireframes and prototypes to improve navigation and reduce user testing errors by 15%. Collaborated on app development to enhance user experience and maintain consistent visual identity across platforms. Analyzed user needs and software requirements to assess feasibility within time and cost constraints.