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I'm Archana Mateti, a dynamic Digital Marketing professional based in Singapore. I help small businesses boost online visibility, engagement, and lead generation through SEO, content creation, and social media marketing. I enjoy leveraging AI tools and analytics to craft data-driven strategies and measurable outcomes. With a background in HR consulting, I bring strong client relationship management and employee engagement insights to marketing projects, ensuring marketing initiatives align with people and culture to support sustainable growth.…I'm Archana Mateti, a dynamic Digital Marketing professional based in Singapore. I help small businesses boost online visibility, engagement, and lead generation through SEO, content creation, and social media marketing. I enjoy leveraging AI tools and analytics to craft data-driven strategies and measurable outcomes. With a background in HR consulting, I bring strong client relationship management and employee engagement insights to marketing projects, ensuring marketing initiatives align with people and culture to support sustainable growth.

Archana Mateti

Digital Marketer, Social Media Manager, Content Creator, +2

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I'm Archana Mateti, a dynamic Digital Marketing professional based in Singapore. I help small businesses boost online visibility, engagement, and lead generation through SEO, content creation, and social media marketing. I enjoy leveraging AI tools and analytics to craft data-driven strategies and measurable outcomes. With a background in HR consulting, I bring strong client relationship management and employee engagement insights to marketing projects, ensuring marketing initiatives align with people and culture to support sustainable growth.…I'm Archana Mateti, a dynamic Digital Marketing professional based in Singapore. I help small businesses boost online visibility, engagement, and lead generation through SEO, content creation, and social media marketing. I enjoy leveraging AI tools and analytics to craft data-driven strategies and measurable outcomes. With a background in HR consulting, I bring strong client relationship management and employee engagement insights to marketing projects, ensuring marketing initiatives align with people and culture to support sustainable growth.

Available to hire

I’m Archana Mateti, a dynamic Digital Marketing professional based in Singapore. I help small businesses boost online visibility, engagement, and lead generation through SEO, content creation, and social media marketing. I enjoy leveraging AI tools and analytics to craft data-driven strategies and measurable outcomes.

With a background in HR consulting, I bring strong client relationship management and employee engagement insights to marketing projects, ensuring marketing initiatives align with people and culture to support sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Tamil

Fluent

Work Experience

Freelancer / Digital Marketing Specialist at Self-employed

December 1, 2022 - Present

Provided digital marketing support for small businesses and personal projects, including keyword research and on-page SEO, social media campaigns (Instagram, Facebook, LinkedIn), content creation, promotional posts, and basic campaign strategies. Tracked performance via Google Analytics, conducted A/B testing, and optimized campaigns to improve engagement and reach.

Digital Marketing - Professional Learning at Professional Learning – Professional Sabbatical

March 1, 2019 - October 1, 2022

Completed professional learning in digital marketing (SEO, content marketing, social media strategies). Leveraged AI tools (e.g., ChatGPT) to generate marketing content, blog ideas, and campaign strategies; designed social media creatives with Canva; applied SEO techniques; analyzed website performance with Google Analytics; used AI-assisted tools to develop digital content and campaigns.

Human Resources Consultant at Asia G Soft Recruiter – Singapore

October 1, 2015 - June 1, 2016

Evaluated onboarding programs and recommended improvements; facilitated cultural integration planning and developed strategies to foster employee engagement and commitment; built HR consulting capabilities for clients undergoing organizational change; designed and delivered client-specific benefit presentations for open enrollment and new hire orientations; managed office administration and communications.