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I'm Carlotta Silva, a fashion and visual merchandising professional trained at IED in Fashion Styling & Visual Merchandising. I've built my career with leading luxury brands including Prada, Liu Jo, and Gucci, progressively assuming roles with greater responsibility. I'm currently with Belotti, where I continue to strengthen my expertise in brand image, visual strategy, and cross-functional collaboration. I'm passionate about creating premium in-store experiences that tell a brand's story, training sales teams, and coordinating cross-brand events to boost engagement and awareness. I enjoy translating global concepts into local retail setups and collaborating with partners to deliver consistent, high-impact visuals across multiple stores.…I'm Carlotta Silva, a fashion and visual merchandising professional trained at IED in Fashion Styling & Visual Merchandising. I've built my career with leading luxury brands including Prada, Liu Jo, and Gucci, progressively assuming roles with greater responsibility. I'm currently with Belotti, where I continue to strengthen my expertise in brand image, visual strategy, and cross-functional collaboration. I'm passionate about creating premium in-store experiences that tell a brand's story, training sales teams, and coordinating cross-brand events to boost engagement and awareness. I enjoy translating global concepts into local retail setups and collaborating with partners to deliver consistent, high-impact visuals across multiple stores.

Carlotta Silva

Merchandiser, Designer, Graphic Designer, +2

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I'm Carlotta Silva, a fashion and visual merchandising professional trained at IED in Fashion Styling & Visual Merchandising. I've built my career with leading luxury brands including Prada, Liu Jo, and Gucci, progressively assuming roles with greater responsibility. I'm currently with Belotti, where I continue to strengthen my expertise in brand image, visual strategy, and cross-functional collaboration. I'm passionate about creating premium in-store experiences that tell a brand's story, training sales teams, and coordinating cross-brand events to boost engagement and awareness. I enjoy translating global concepts into local retail setups and collaborating with partners to deliver consistent, high-impact visuals across multiple stores.…I'm Carlotta Silva, a fashion and visual merchandising professional trained at IED in Fashion Styling & Visual Merchandising. I've built my career with leading luxury brands including Prada, Liu Jo, and Gucci, progressively assuming roles with greater responsibility. I'm currently with Belotti, where I continue to strengthen my expertise in brand image, visual strategy, and cross-functional collaboration. I'm passionate about creating premium in-store experiences that tell a brand's story, training sales teams, and coordinating cross-brand events to boost engagement and awareness. I enjoy translating global concepts into local retail setups and collaborating with partners to deliver consistent, high-impact visuals across multiple stores.

Available to hire

I’m Carlotta Silva, a fashion and visual merchandising professional trained at IED in Fashion Styling & Visual Merchandising. I’ve built my career with leading luxury brands including Prada, Liu Jo, and Gucci, progressively assuming roles with greater responsibility. I’m currently with Belotti, where I continue to strengthen my expertise in brand image, visual strategy, and cross-functional collaboration.

I’m passionate about creating premium in-store experiences that tell a brand’s story, training sales teams, and coordinating cross-brand events to boost engagement and awareness. I enjoy translating global concepts into local retail setups and collaborating with partners to deliver consistent, high-impact visuals across multiple stores.

Skills

Microsoft Office

Canva

Experience Level

Microsoft Office

Intermediate

Canva

Beginner

Language

Italian

Fluent

English

Intermediate

Work Experience

RETAIL SPECIALIST & VISUAL MERCHANDISER at Belotti Ottica Udito

November 1, 2024 - Present

Enhances and maintains the brand image across retail spaces, ensuring visual consistency and a high-impact in-store experience. Creates and implements visual merchandising guidelines for store layouts and displays, aligning with brand identity and commercial objectives. Oversees 22 top-tier stores featuring brands from Kering Group, Thélios, and Luxottica, maintaining premium standards across locations. Manages 6 shopping mall stores (Blitz) and 2 Oakley stores, adapting visual and commercial strategies to different retail environments. Delivers product training within retail stores to support sales teams with in-depth product knowledge and brand storytelling. Plans and coordinates corporate events in collaboration with partners and suppliers, supervising all organizational aspects to increase engagement and brand awareness. Collaborates cross-functionally with internal teams and external stakeholders to ensure consistent execution and continuous improvement.

Visual Merchandiser at Gucci

February 1, 2022 - October 1, 2024

Executes corporate visual merchandising guidelines across retail stores, ensuring full alignment with Gucci’s brand identity and luxury standards. Translates global visual concepts into in-store setups, adapting displays and layouts to different store formats and spatial constraints. Implements window displays and interior merchandising to enhance product storytelling and customer experience.

Visual Merchandiser Assistant at Liu-Jo

January 1, 2021 - February 1, 2022

Ensures correct implementation of corporate visual merchandising guidelines across stores throughout Northern Italy.

Stage in Visual Merchandising at Prada

September 1, 2020 - December 1, 2020

Supported the Visual Merchandising team in the execution of in-store setups and window displays, ensuring alignment with Prada’s brand guidelines and visual standards.