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I have over 20 years of experience in media, including radio and newspaper, and I have honed my skills across multimedia platforms. I thrive in fast-paced news and media environments, producing web content and engaging storytelling. I also maintain a news blog and YouTube channel focused on sports and personal stories. In addition to journalism, I organize and manage family-oriented events across the Pacific, including in Samoa, Tonga, and Tahiti. I have led international multi-sport events in Samoa (swim, bike, run) and developed an Ocean Swim Events portfolio in New Zealand. I also serve in leadership roles with the Oceania Triathlon Federation and Samoa Triathlon Federation, driving communications, partnerships, and community engagement.…I have over 20 years of experience in media, including radio and newspaper, and I have honed my skills across multimedia platforms. I thrive in fast-paced news and media environments, producing web content and engaging storytelling. I also maintain a news blog and YouTube channel focused on sports and personal stories. In addition to journalism, I organize and manage family-oriented events across the Pacific, including in Samoa, Tonga, and Tahiti. I have led international multi-sport events in Samoa (swim, bike, run) and developed an Ocean Swim Events portfolio in New Zealand. I also serve in leadership roles with the Oceania Triathlon Federation and Samoa Triathlon Federation, driving communications, partnerships, and community engagement.

Seti Afoa

Writer, Content Producer, Content Creator, +2

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I have over 20 years of experience in media, including radio and newspaper, and I have honed my skills across multimedia platforms. I thrive in fast-paced news and media environments, producing web content and engaging storytelling. I also maintain a news blog and YouTube channel focused on sports and personal stories. In addition to journalism, I organize and manage family-oriented events across the Pacific, including in Samoa, Tonga, and Tahiti. I have led international multi-sport events in Samoa (swim, bike, run) and developed an Ocean Swim Events portfolio in New Zealand. I also serve in leadership roles with the Oceania Triathlon Federation and Samoa Triathlon Federation, driving communications, partnerships, and community engagement.…I have over 20 years of experience in media, including radio and newspaper, and I have honed my skills across multimedia platforms. I thrive in fast-paced news and media environments, producing web content and engaging storytelling. I also maintain a news blog and YouTube channel focused on sports and personal stories. In addition to journalism, I organize and manage family-oriented events across the Pacific, including in Samoa, Tonga, and Tahiti. I have led international multi-sport events in Samoa (swim, bike, run) and developed an Ocean Swim Events portfolio in New Zealand. I also serve in leadership roles with the Oceania Triathlon Federation and Samoa Triathlon Federation, driving communications, partnerships, and community engagement.

Available to hire

I have over 20 years of experience in media, including radio and newspaper, and I have honed my skills across multimedia platforms. I thrive in fast-paced news and media environments, producing web content and engaging storytelling. I also maintain a news blog and YouTube channel focused on sports and personal stories.

In addition to journalism, I organize and manage family-oriented events across the Pacific, including in Samoa, Tonga, and Tahiti. I have led international multi-sport events in Samoa (swim, bike, run) and developed an Ocean Swim Events portfolio in New Zealand. I also serve in leadership roles with the Oceania Triathlon Federation and Samoa Triathlon Federation, driving communications, partnerships, and community engagement.

Skills

Copywriting

Web Design

Experience Level

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Freelance Journalist / Writer at Self-employed - Auckland & Samoa

April 1, 2000 - August 1, 2020

Produced engaging content for various publications, including sports coverage (international rugby and boxing), editing and proofreading, and managing deadlines. Built social media platforms for startups and established organizations.

General Manager at Samoa Multimedia Group - Manukau, Manukau City

March 1, 2003 - December 1, 2004

Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency. Increased revenue streams by reducing costs, managing schedules, and performing variance and risk analysis to implement corrective actions. Identified and capitalised on community business opportunities with effective networking. Worked closely with company directors on vision and direction. Produced engaging content for publications and managed deadlines; covered international rugby and boxing; created and curated social media for startups and established organisations.

Operations Manager at Samoa Rugby Union - Apia, Samoa

August 1, 2004 - August 1, 2006

Managed day-to-day SRU operations, office administration, competitions, and stakeholders. Managed communication strategies with international unions, World Rugby, media, and SRU sponsors and partners. Implemented policies and standard operating procedures for continuous improvement.

Case Manager at ACC - Manukau, Manukau City

May 1, 2008 - May 1, 2012

Evaluated treatment plans against recovery and injury limitations, following the ACC client care approach. Identified individual patients' care needs and coordinated responses based on physician advice, insurance limitations, and procedural costs. Managed support services and fostered communication between the patient, therapists, specialists, and ACC. Managed client entitlements and payments.

Content Writer at Samoa Events - New Zealand & Samoa, Auckland

May 1, 2012 - August 1, 2020

Wrote and edited high-quality content and visually impactful programs with an exciting, captivating, and authentic approach. Managed multiple projects across various platforms. Customised brand messages to capture target audience interest and drive engagement. Monitored social media and online sources for industry trends. Created and maintained websites and content. Organised family-oriented events in the Pacific, including Samoa, Tonga, and Tahiti. Created and ran international professional multi-sporting events in Samoa, including swim, bike, and run. Established an Ocean Swim Events portfolio in New Zealand.

Communications Advisor at Piritahi Alliance

August 1, 2020 - July 1, 2023

Developed and executed communications strategies, managed stakeholder engagement, and produced content across multiple channels. Supported brand messaging, media relations, and engagement with partners and communities.